Brand Protection
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Brand Protection In The Online World
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Author : David N. Barnett
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-12-03
Brand Protection In The Online World written by David N. Barnett and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-03 with Business & Economics categories.
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.
Brand Protection And The Global Risk Of Product Counterfeits
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Author : Wilson, Jeremy M.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-19
Brand Protection And The Global Risk Of Product Counterfeits written by Wilson, Jeremy M. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-19 with Social Science categories.
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
Digital Brand Protection
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Author : Steven Ustel
language : en
Publisher:
Release Date : 2019-11-05
Digital Brand Protection written by Steven Ustel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-05 with categories.
Digital Brand Protection: Investigating Brand Piracy & Intellectual Property Abuse provides a framework for rightsholders to protect and commercialise assets in the digital economy. Digital brand protection is a mindset, not a narrow discipline; an approach which emboldens brands and creativity. When it comes to digital brand protection, this book invites you to consider the bigger picture encapsulating all elements of brand IP, brand building and digital culture. Brand piracy is charted across the major areas and platforms which concern brand owners, with over 40 Case Studies included to illuminate the discussion with practical insight, tips and best practices in implementing a successful brand protection strategy. The book bridges the gap between brand protection and brand strategy, enabling decision-makers to contextualise infringements and take appropriate steps which maximise the overall impact of digital brand protection activities. With the digitisation of society has come the rise of brands. Brands are one of the most powerful and long-lasting ways of creating value for a company. The internet enables small and medium businesses to access a wider market than ever before, directly connect with customers and build brands with purpose. Social networks, smartphones, cyber-libertinism, the growth of digital entrepreneurship, the explosion of E-Sports and the constantly connected lifestyle have led to an irreversible transformation in how consumers engage with a brand. The direct-to-consumer channel is rapidly evolving; individuals are becoming brands, including content creators, influencers and key opinion leaders; and even 'causes' have become branded. With this in mind, brand protection cannot be blind to digital culture. The investigation techniques in this book are woven with an appreciation of the online world, digital norms and hyper-connectivity of cyberspace. Combining technical proficiency with cultural understanding is vital in developing a modern brand protection strategy; not only to remove infringements, but proactively prevent future abuses.Intellectual property law can be controversial. Especially when applied online. An entrenched pro-piracy movement has grown with a conceptual belief that everything on the internet is, or should be, free of charge. Support for piracy grew in large part due to overly strong-arm tactics used by some industries in defending their own interests. Unfortunately, digital IP debates tend to pitch the rights of individuals against the rights of large industries. These industries are populated by a shrinking number of organisations which have grown to dominate the digital economy. Intellectual property, at its heart, protects imagination and creativity. A smart IP regime inspires inventiveness and rewards ingenuity. Intellectual property law is intended to protect individual creatives and SMEs just as much as large rightsholders. Scale is merely relative. Fairness is the issue at stake. This book has been written with action in mind, a reference guide prior to an investigation or to stimulate new ideas when all the current lines of enquiry seem to be exhausted. Investigators tend to go deep into the rabbit hole when conducting their research, opening hundreds of tabs in their browser of choice and following the untrodden path. This work is essential reading for content creators, digital entrepreneurs, influencers, inventors, practitioners and brand owners of all sizes. Online resource centre: https://www.ustels.com/digital-brand-protection/
Domain Names Rewired
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Author : Jennifer C. Wolfe
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-06
Domain Names Rewired written by Jennifer C. Wolfe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-06 with Law categories.
An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape? In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in Domain Names Rewired. Written for executives and branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or derivative brands, as well as protecting your existing brands and .com in a global changing Internet landscape. With this book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show branding executives and intellectual property lawyers how to increase the value and success of their initiatives within the next generation of the Internet. Features interviews with executives from the world's leading companies, including Procter & Gamble, Microsoft, Time Warner, Yahoo!, Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon, and many others Looks at relevant situations your corporation may deal with in creating new brands Provides expert guidance for protecting your existing .com and brand in an exponentially changing Internet world Offers ideas to consider disruptive innovation in expanding .com into .anything The rapidly changing new regime of the Internet is impacting the hundreds of millions of Internet users around the globe, not to mention every business that already has a .com. Maximize your opportunities in the changing digital world and stay ahead of the competitors with the visionary strategies found in Domain Names Rewired.
Registered Trademark
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Author : Cheryl Hodgson
language : en
Publisher:
Release Date : 2017-04-10
Registered Trademark written by Cheryl Hodgson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-10 with categories.
An essential tool for start ups and entrepreneurs to understand trademarks, the trademark registration process, and whether your brand names qualify. Avoid pitfalls leading to rejection as well costly consumer scams in the marketplace
Brand Protection Online
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Author : Jeremy Blum
language : en
Publisher:
Release Date : 2017
Brand Protection Online written by Jeremy Blum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online. Boasting contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet. Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online - including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction. Brand Protection Online is edited by brand protection specialists Jeremy Blum and Theo Savvides of Bristows, London.
Registered Trademark
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Author : Cheryl Hodgson
language : en
Publisher: Brandaide Press
Release Date : 2019-05-09
Registered Trademark written by Cheryl Hodgson and has been published by Brandaide Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-09 with categories.
This consumer driven owners' guide is your three-step path to secure a registered trademark for valuable brand names. Select. Secure. Sustain.(TM) Follow these easy steps to safeguard your online brands in Amazon Brand Registry, Social Media, domain registrations and more. Business owners face complex business and legal challenges on the path to a profitable business. One of those challenges is to identify and protect intangible assets that increase the bottom line. Registered trademarks not only add business value, they also provide essential cyber security for valuable brand assets in today's online environment.For the first time, a leading trademark attorney shares three proven steps to help insure you create a strong and legally protected brand. The author has carefully reimagined tried and proven trademark principles presented in easy to understand language. You will have the tools to create a significant, memorable brand so that you can market your business with a strength and integrity that makes a greater impact in the world, and upon those you serve.This integrity driven guide provides business owners and entrepreneurs the keys that unlock the door to greater business and financial success.You will learn: -What is a trademark and when should you seek to register your brand names?-The types of brand names that qualify for a registered trademark, and which do not.-The process to successfully secure a registered trademark-Reasons your application will be refused and ways you can avoid rejection.-How to avoid being misled or scammed by dishonest opportunists.-How to side step bad advice and find and expert you can trust.
Registered Trademark
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Author : Cheryl Lorraine Hodgson
language : en
Publisher: Brandaide Press
Release Date : 2019-10-08
Registered Trademark written by Cheryl Lorraine Hodgson and has been published by Brandaide Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Business & Economics categories.
Registered trademarks provide online security for valuable intangible brand assets. A registered trademark stakes out your exclusive rights for the goods and services you sell. Up to 50% of the purchase price paid to acquire a business is for the brand and other intangibles. Business good will is a real asset, the most valuable asset your business will create and own. A plan to protect your brand is more than a smart business move, it can make the difference in the life and health of your business. A strong trademark registration serves to bullet proof your brand against cyber theft and third-party infringements. It is an essential weapon to protect products in today's online market places, and safeguard rights of service brands being marketed online. A strong portfolio of trademarks become valuable business assets that insure the good will of your business, and form the cornerstone upon which to leverage wealth and create a legacy for your business and your family.For the first time, a leading trademark attorney has developed a simple, easy to follow the three-step process to secure a registered trademark. This consumer guide will allow you to Select. Secure. Sustain.a brand that achieves outstanding results and makes an impact upon your clients and those you serve.The author has carefully reimagined tried and proven trademark registration principles brought to life with real life examples, designed to empower business owners and entrepreneurs with the tools necessary to develop and sustain a best in class brand. Learn how the major brands use registered trademarks to leverage business value, and build a portfolio of that increases the bottom line and grow business value.In this integrity driven guide, you will learn:What is a trademark, and why and when you should register your brand names.The types of brand names that qualify for a registered trademark, and which do not.The steps to success when registering a trademark.Reasons your application will be refused and how to avoid the rejection.How to avoid being misled or scammed. Side-step bad advice and find and expert you can trust.
Brand Protection A Clear And Concise Reference
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-09-23
Brand Protection A Clear And Concise Reference written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-23 with categories.
What are the short and long-term Brand Protection goals? What are your most important goals for the strategic Brand Protection objectives? How do we go about Comparing Brand Protection approaches/solutions? Whats the best design framework for Brand Protection organization now that, in a post industrial-age if the top-down, command and control model is no longer relevant? What are the success criteria that will indicate that Brand Protection objectives have been met and the benefits delivered? This valuable Brand Protection self-assessment will make you the established Brand Protection domain standout by revealing just what you need to know to be fluent and ready for any Brand Protection challenge. How do I reduce the effort in the Brand Protection work to be done to get problems solved? How can I ensure that plans of action include every Brand Protection task and that every Brand Protection outcome is in place? How will I save time investigating strategic and tactical options and ensuring Brand Protection costs are low? How can I deliver tailored Brand Protection advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Brand Protection essentials are covered, from every angle: the Brand Protection self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Brand Protection outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Brand Protection practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Brand Protection are maximized with professional results. Your purchase includes access details to the Brand Protection self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Brand Protection Actions And Their Impacts On Stock Market Reactions
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Author : Xiaoyun Zheng
language : en
Publisher:
Release Date : 2021
Brand Protection Actions And Their Impacts On Stock Market Reactions written by Xiaoyun Zheng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Electronic dissertations categories.
Counterfeiting and brand protection issues are important, but under-investigated in the marketing literature. Much of prior literature on counterfeiting and brand protection so far examine these topics from the consumers' perspective. However, companies and their managers need guidance to understand how to strategically allocate resources to better protect their brands, and how these brand protection activities are associated with firms' financial performance. My dissertation comprises of two essays that provide an in-depth and comprehensive investigation of this topic from a financial perspective. Specifically, building on a systematic and extensive literature review of the literature on anti-counterfeits and brand protection actions, I study the effects of various types of firm actions to counterfeits from a marketing perspective focusing on brand protection actions (i.e., marketing-mix responses to the brand infringement). Specifically, in essay one, building on signaling theory I focus on how firms' brand protection actions affect stock market returns, as well as the boundary conditions for these effects. Specifically, I explore the links between different types of marketing action that managers implement to protect their brands on short-term and long-term stock market returns. In addition, I identify several key contingencies that affect the strength of the relationship between brand protection actions and firm value. The results shows that brand protection actions are associated with both a positive short-term stock market reaction and positive long-term carryover effects on firm value. Importantly, the study demonstrates that investors seem to favor marketing actions over legal actions in the long run. This essay also finds that promotion-related actions have stronger effects compared to non-promotion-related actions. Finally, the findings indicate that, compared with other types of brand protection actions, promotion-related actions are associated with higher stock market prices when host countries' intellectual property rights protection is stronger; however, brand protection commitment weakens the effect of promotion-related marketing actions on firm value. Moreover, brand threat context (online versus offline) also impacts the firms' marketing brand protection actions on firm value. In essay two, I aim to further explore the impact of firms' brand protection actions on stock market reactions with a specific focus on the signaling environment. Specifically, this essay provides a detailed examination of the relationship between brand protection actions and firm risk, as well as the moderators of this relationship. I incorporate the idea of the country institutional profile to theorize and test a series of hypotheses that predict the contingency effects of regulatory, cognitive, and normative components of the country institutional profile, on explaining the variability of the main effect strength. In particular, my study demonstrates that brand protection actions do have a significant impact on firm-idiosyncratic risk, such that promotion-related brand protection actions are considered less risky compared to other types of marketing actions. In terms of the moderating effects, three interrelated but distinct aspects of a country institutional profiles exert different influences in this scenario. The results suggest that when the host country's IPR protection is stronger, the risk mitigation effect of promotion-related actions would be stronger compared to other types of actions. For the other two components, the effect is opposite and also significant. The higher the host country's long-term orientation and regulatory quality, the fewer advantages promotion-related actions would possess compared to other types of actions in terms of risk reduction. Overall, this dissertation offers both theoretical and managerial insights to researchers and practitioners.