Digital Brand Protection
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Digital Brand Protection
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Author : Steven Ustel
language : en
Publisher:
Release Date : 2019-11-05
Digital Brand Protection written by Steven Ustel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-05 with categories.
Digital Brand Protection: Investigating Brand Piracy & Intellectual Property Abuse provides a framework for rightsholders to protect and commercialise assets in the digital economy. Digital brand protection is a mindset, not a narrow discipline; an approach which emboldens brands and creativity. When it comes to digital brand protection, this book invites you to consider the bigger picture encapsulating all elements of brand IP, brand building and digital culture. Brand piracy is charted across the major areas and platforms which concern brand owners, with over 40 Case Studies included to illuminate the discussion with practical insight, tips and best practices in implementing a successful brand protection strategy. The book bridges the gap between brand protection and brand strategy, enabling decision-makers to contextualise infringements and take appropriate steps which maximise the overall impact of digital brand protection activities. With the digitisation of society has come the rise of brands. Brands are one of the most powerful and long-lasting ways of creating value for a company. The internet enables small and medium businesses to access a wider market than ever before, directly connect with customers and build brands with purpose. Social networks, smartphones, cyber-libertinism, the growth of digital entrepreneurship, the explosion of E-Sports and the constantly connected lifestyle have led to an irreversible transformation in how consumers engage with a brand. The direct-to-consumer channel is rapidly evolving; individuals are becoming brands, including content creators, influencers and key opinion leaders; and even 'causes' have become branded. With this in mind, brand protection cannot be blind to digital culture. The investigation techniques in this book are woven with an appreciation of the online world, digital norms and hyper-connectivity of cyberspace. Combining technical proficiency with cultural understanding is vital in developing a modern brand protection strategy; not only to remove infringements, but proactively prevent future abuses.Intellectual property law can be controversial. Especially when applied online. An entrenched pro-piracy movement has grown with a conceptual belief that everything on the internet is, or should be, free of charge. Support for piracy grew in large part due to overly strong-arm tactics used by some industries in defending their own interests. Unfortunately, digital IP debates tend to pitch the rights of individuals against the rights of large industries. These industries are populated by a shrinking number of organisations which have grown to dominate the digital economy. Intellectual property, at its heart, protects imagination and creativity. A smart IP regime inspires inventiveness and rewards ingenuity. Intellectual property law is intended to protect individual creatives and SMEs just as much as large rightsholders. Scale is merely relative. Fairness is the issue at stake. This book has been written with action in mind, a reference guide prior to an investigation or to stimulate new ideas when all the current lines of enquiry seem to be exhausted. Investigators tend to go deep into the rabbit hole when conducting their research, opening hundreds of tabs in their browser of choice and following the untrodden path. This work is essential reading for content creators, digital entrepreneurs, influencers, inventors, practitioners and brand owners of all sizes. Online resource centre: https://www.ustels.com/digital-brand-protection/
Brand Protection In The Online World
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Author : David N. Barnett
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-12-03
Brand Protection In The Online World written by David N. Barnett and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-03 with Business & Economics categories.
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.
Domain Names Rewired
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Author : Jennifer C. Wolfe
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-06
Domain Names Rewired written by Jennifer C. Wolfe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-06 with Law categories.
An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape? In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in Domain Names Rewired. Written for executives and branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or derivative brands, as well as protecting your existing brands and .com in a global changing Internet landscape. With this book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show branding executives and intellectual property lawyers how to increase the value and success of their initiatives within the next generation of the Internet. Features interviews with executives from the world's leading companies, including Procter & Gamble, Microsoft, Time Warner, Yahoo!, Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon, and many others Looks at relevant situations your corporation may deal with in creating new brands Provides expert guidance for protecting your existing .com and brand in an exponentially changing Internet world Offers ideas to consider disruptive innovation in expanding .com into .anything The rapidly changing new regime of the Internet is impacting the hundreds of millions of Internet users around the globe, not to mention every business that already has a .com. Maximize your opportunities in the changing digital world and stay ahead of the competitors with the visionary strategies found in Domain Names Rewired.
Brand Protection Online
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Author : Jeremy Blum
language : en
Publisher:
Release Date : 2017
Brand Protection Online written by Jeremy Blum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online. Boasting contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet. Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online - including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction. Brand Protection Online is edited by brand protection specialists Jeremy Blum and Theo Savvides of Bristows, London.
Alpvision
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Author : AlpVision SA (Vevey)
language : en
Publisher:
Release Date : 2009
Alpvision written by AlpVision SA (Vevey) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Countering Brandjacking In The Digital Age
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Author : Christopher Hofman
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-26
Countering Brandjacking In The Digital Age written by Christopher Hofman and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Law categories.
The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.
Brand Protection Security Labeling And Packaging
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Author : Jeremy Plimmer
language : en
Publisher: Tarsus Exhibitions & Publishing Limited
Release Date : 2016-08-25
Brand Protection Security Labeling And Packaging written by Jeremy Plimmer and has been published by Tarsus Exhibitions & Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-25 with categories.
Labels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity. When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken. Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk. Hundreds of brand protection and security labeling solutions are detailed and explained in the book, including the latest hi-tech methods, such as RFID, taggants, electronic article surveillance (EAS) techniques and holograms. Guidance on developing brand protection and security labeling systems and procedures is also provided. This book is an invaluable resource and training aid, a must read for anyone involved in producing or using labels or packaging of all kinds. Chapters include: Introduction to security and product protection Brand protection - the role of security labeling and packaging The importance of printing substrates in brand security Inks, coatings and varnishes - safety explored Building the foundations - origination Applications for print security Foiling, embossing and 2D, 3D holographic solutions Adding intelligence to labels - barcodes, RFID and beyond Working with the brand owner to enhance and secure the brand Managing security issues as they affect products in the print business
Brand Protection And The Global Risk Of Product Counterfeits
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Author : Jeremy M. Wilson
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-19
Brand Protection And The Global Risk Of Product Counterfeits written by Jeremy M. Wilson and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-19 with categories.
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does. This total business solution provides a framework for building and advancing brand protection programs that are strategic, comprehensive, and evidence based. Coupling perspectives and illustrations from several academic disciplines and industries, this book serves as a road map or blueprint for companies to develop and implement a proactive strategy to protect their brands. It serves as a guide to help firms continuously learn, innovate, and efficiently allocate resources in a way that maximizes brand protection performance. Graduate and executive education programs and scholars in business, law and criminal justice will benefit from adopting Brand Protection and the Global Risk of Product Counterfeits as course reading, research or a valued addition to their personal library. Brand protection practitioners in firms large and small, working in brand protection, security, supply chain, legal, quality assurance, packaging, C-suite, marketing, sales, and related areas will find this book essential in helping them develop a roadmap for establishing a robust brand protection program and take their existing brand protection to the next level of effectiveness and efficiency.
How To Protect Or Destroy Your Reputation Online
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Author : John David
language : en
Publisher: Red Wheel/Weiser
Release Date : 2016-10-24
How To Protect Or Destroy Your Reputation Online written by John David and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-24 with Business & Economics categories.
With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.
Trademarks Advertising And Brand Protection
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Author : Rodney D Ryder
language : en
Publisher:
Release Date : 2006-02-01
Trademarks Advertising And Brand Protection written by Rodney D Ryder and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-01 with categories.
Brands have become the single most important asset of many business organisations today. The need to protect them from unauthorised copying, imitation and unfair competition is therefore all the more necessary. But what can be done? Trademarks, Advertisin