How To Protect Or Destroy Your Reputation Online
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How To Protect Or Destroy Your Reputation Online
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Author : John David
language : en
Publisher: Red Wheel/Weiser
Release Date : 2016-10-24
How To Protect Or Destroy Your Reputation Online written by John David and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-24 with Business & Economics categories.
With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.
Digital Assassination
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Author : Richard Torrenzano
language : en
Publisher: St. Martin's Press
Release Date : 2011-10-25
Digital Assassination written by Richard Torrenzano and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-25 with Business & Economics categories.
Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
Violated Online
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Author : Steven Wyer
language : en
Publisher: Dunham Group
Release Date : 2011-09-13
Violated Online written by Steven Wyer and has been published by Dunham Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-13 with Business & Economics categories.
"If you think you are safe...think again."
A Guide To Online Reputation Management
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Author : Solomon Shlomo Wiesen
language : en
Publisher:
Release Date : 2020-10-18
A Guide To Online Reputation Management written by Solomon Shlomo Wiesen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-18 with categories.
Just imagine: you spend years of hard work, money, and effort into building up a business and a sterling reputation, and then all of a sudden it comes crashing down due to one bad customer review. Reputation management in the year 2020 is more important than ever.Small and medium sized businesses are extremely susceptible to this, as they rely on customer reviews.Individuals are also at risk when it comes to online reputation management: have you Googled your name recently? If not, you have no idea what will others see when they search for you online.Do you have any old Tweets which could come back to haunt you? Is your name connected to any negative press in news stories? Is there someone else out there with the same name as you who could infect your search results?All of these questions are scary, because neglecting them can lead to catastrophic results.In our book, A Guide to Online Reputation Management: How to Fortify Your Online Presence, we discuss the core tenets of how to manage your online reputation.Our online reputation management strategy is to be proactive: don't want until the crisis hits, but rather fortify your online presence via your own website, social profiles, and review monitoring. With our method, your business or identity will be much more protected when the crisis hits.An online reputation crisis can hit a business or individual in any number of ways: a negative Yelp review, an angry customer Tweet, a 1 star review on a Facebook business page, or even a negative regional news story. Every one of these, no matter how trivial each might seem, has the potential to destroy a reputation and capsize a business.However, much of the devastating effects of negative online reputation can be minimal and in some cases erased completely: so long as you take proactive measures before the crisis hits.Our book is both a broad take on online reputation management strategy and theories, as well as a specific guide on how to dive into the internet and work on your online reputation.A Guide to Online Reputation Management: How to Fortify Your Online Presence can be extraordinarily helpful for everyone: business owners who don't understand their web presence, as well as seasoned PR and SEO consultants who are looking to stay ahead of reputation management curve.Don't wait for the crisis to hit - be proactive with your online reputation strategy and use our guide to ensure that your online reputation stays intact and remains positive.
The Complete Guide To Online Reputation For Small Local Business
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Author : Rod Miller
language : en
Publisher: MDM-Publishing
Release Date : 2015-05-29
The Complete Guide To Online Reputation For Small Local Business written by Rod Miller and has been published by MDM-Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-29 with Business & Economics categories.
Why is Your Online Reputation Important? As a business owner, you probably already know what your online reputation is. It’s common sense, isn’t it? It’s the impression your company gives, and what people think of you, when they’re surfing the Web. But, your online reputation is much more than just that. And just like your reputation offline, your online rep is something that you can control pretty easily. Do you really know what your online reputation is? Do you know what customers are saying about you and your product or your service? Do you know how to fix it if there is bad publicity out there about you or your company? And, maybe most importantly, do you know how to protect your online reputation from being tarnished?
Wild West 2 0
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Author : Michael Fertik
language : en
Publisher: Amacom Books
Release Date : 2010
Wild West 2 0 written by Michael Fertik and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
In the age of Wild West 2.0, everyone has an online reputation. This resource offers simple yet extraordinarily powerful ways to proactively protect one's online reputation and offset even the most savage attacks.
Handbook Of Research On Deception Fake News And Misinformation Online
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Author : Chiluwa, Innocent E.
language : en
Publisher: IGI Global
Release Date : 2019-06-28
Handbook Of Research On Deception Fake News And Misinformation Online written by Chiluwa, Innocent E. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-28 with Language Arts & Disciplines categories.
The growing amount of false and misleading information on the internet has generated new concerns and quests for research regarding the study of deception and deception detection. Innovative methods that involve catching these fraudulent scams are constantly being perfected, but more material addressing these concerns is needed. The Handbook of Research on Deception, Fake News, and Misinformation Online provides broad perspectives, practices, and case studies on online deception. It also offers deception-detection methods on how to address the challenges of the various aspects of deceptive online communication and cyber fraud. While highlighting topics such as behavior analysis, cyber terrorism, and network security, this publication explores various aspects of deceptive behavior and deceptive communication on social media, as well as new methods examining the concepts of fake news and misinformation, character assassination, and political deception. This book is ideally designed for academicians, students, researchers, media specialists, and professionals involved in media and communications, cyber security, psychology, forensic linguistics, and information technology.
The Identity Trade
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Author : Nora A. Draper
language : en
Publisher: NYU Press
Release Date : 2021-11-02
The Identity Trade written by Nora A. Draper and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-02 with Computers categories.
The successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity—a form of cultural currency. The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age. Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.
Managing Online Reputation
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Author : Charlie Pownall
language : en
Publisher: Springer
Release Date : 2015-09-29
Managing Online Reputation written by Charlie Pownall and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-29 with Business & Economics categories.
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Radically Transparent
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Author : Andy Beal
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-14
Radically Transparent written by Andy Beal and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-14 with Computers categories.
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.