Brand Soul
DOWNLOAD
Download Brand Soul PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Brand Soul book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Soulful Branding
DOWNLOAD
Author : Jerome Conlon
language : en
Publisher: CreateSpace
Release Date : 2015-07-18
Soulful Branding written by Jerome Conlon and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-18 with categories.
Soulful Branding offers practical, expert guidance on how to achieve higher levels of business success. This is a powerful field guide for discovering and implementing more effective and innovative branding strategies through a new brand development toolset, philosophy and process. This book presents a business problem-solving framework, tied to new perspectives to positively influence product design, services, brands and companies looking for more sustainable and defensible differentiation. "This MUST READ book takes you on an inspirational journey to the foundations of what great brands do. Successful marketers must build brands that resonate deeply with their audiences. In these pages you'll find a practical yet thought-provoking guide to transformational brand management - how to create an iconic brand that radiates success and encourages customers to connect soulfully. I recommend it highly!" - Jack Canfield, Creator of the Chicken Soup for the Soul brand and winner of The World's Best Brands "Brand Laureate Signature Award" "This book is a deep dive into the psyche and gestalt of understanding who we are as unique makers, story tellers and sellers. In short, this book is a must read for anybody who wants to excel in business." - Tinker Hatfield, Senior VP Design Nike, Inc. "In today's new business environment if your brand does not have a soul it's dead ! Soulful Branding is visionary and lays out the future of branding for any business that plans to be relevant." - Deepak Chopra, Author, Soul of Leadership "Insightful and engaging, Soulful Branding provides rare glimpses into what makes strong brands really tick in both theory and practice. This book will help you build better brands." - Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, Author, Strategic Brand Management Soulful Branding reveals how you can employ a new set of tools to take your brand and company to the next level. Readers will learn how to foster a culture of brand innovation, and learn how to: * Detect and overcome business blindspots to solve difficult marketing problems * Strengthen and harmonize your internal company culture * Enhance your internal creative process for strengthening the brand About the Authors: Jerome Conlon is a leading brand and business development consultant, focused on helping companies and brands implement innovative, soulful and iconic branding strategies and plans. Moses Ma is a technology thought leader, an innovation consultant and manages a high-tech venture incubator. Langdon Morris is a leading innovation consultant, and focuses on helping organization implement the world's best innovation methods and tools to solve very complex problems.
Soul To Sole
DOWNLOAD
Author : Timothy Maurice Webster
language : en
Publisher: Jacana Media
Release Date : 2013
Soul To Sole written by Timothy Maurice Webster and has been published by Jacana Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Body, Mind & Spirit categories.
At the core of every human being is the voice of the soul. Soul 2 sole tackles the journey and believes that by asking better questions and ultimately bridging this gap, the individual leader and influencer can live more effectively and make a larger difference in his/her life and the lives of their community.
Brand
DOWNLOAD
Author : Henrik Ibsen
language : en
Publisher:
Release Date : 1960
Brand written by Henrik Ibsen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with categories.
Becoming Human Centric Harness The Soul Of Your Brand For The Future Of Our World
DOWNLOAD
Author : Kimberly Weisensee Brown
language : en
Publisher: First Edition Design Pub.
Release Date : 2021-01-14
Becoming Human Centric Harness The Soul Of Your Brand For The Future Of Our World written by Kimberly Weisensee Brown and has been published by First Edition Design Pub. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-14 with Business & Economics categories.
Human expectations have changed. Technology and sleek branding aren't enough; your organization needs a soul. Speeches and trending hashtags aren't enough; we need to change our communities. How? By learning to become Human-Centric as a person, as a professional, and as a modern-day citizen. Come on this journey to discover how to be human-centric and thrive in this world. The future is human. Are you ready?
Soulful Branding
DOWNLOAD
Author : Jerome Conlon
language : en
Publisher:
Release Date : 2015-05-29
Soulful Branding written by Jerome Conlon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-29 with categories.
Soulful Branding offers practical, expert guidance on how to achieve higher levels of business success. This is a powerful field guide for discovering and implementing more effective and innovative branding strategies through a new brand development toolset, philosophy and process. This book presents a business problem-solving framework, tied to new perspectives to positively influence product design, services, brands and companies looking for more sustainable and defensible differentiation. "This MUST READ book takes you on an inspirational journey to the foundations of what great brands do. Successful marketers must build brands that resonate deeply with their audiences. In these pages you'll find a practical yet thought-provoking guide to transformational brand management - how to create an iconic brand that radiates success and encourages customers to connect soulfully. I recommend it highly!" - Jack Canfield, Creator of the Chicken Soup for the Soul brand and winner ofThe World's Best Brands "Brand Laureate Signature Award" "This book is a deep dive into the psyche and gestalt of understanding who we are as unique makers, story tellers and sellers. In short, this book is a must read for anybody who wants to excel in business." - Tinker Hatfield, Senior VP Design Nike, Inc."In today's new business environment if your brand does not have a soul it's dead ! Soulful Branding is visionary and lays out the future of branding for any business that plans to be relevant." - Deepak Chopra, Author, Soul of Leadership"Insightful and engaging, Soulful Branding provides rare glimpses into what makes strong brands really tick in both theory and practice. This book will help you build better brands."- Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Businessat Dartmouth College, Author, Strategic Brand Management Soulful Branding reveals how you can employ a new set of tools to take your brand and company to the next level. Readers will learn how to foster a culture of brand innovation, and learn how to: * Detect and overcome business blindspots to solve difficult marketing problems * Strengthen and harmonize your internal company culture * Enhance your internal creative process for strengthening the brand About the Authors: Jerome Conlon is a leading brand and business development consultant, focused on helping companies and brands implement innovative, soulful and iconic branding strategies and plans. Moses Ma is a technology thought leader, an innovation consultant and manages a high-tech venture incubator. Langdon Morris is a leading innovation consultant, and focuses on helping organization implement the world's best innovation methods and tools to solve very complex problems.
The New Marketing Playbook
DOWNLOAD
Author : Ritchie Mehta
language : en
Publisher: Pearson UK
Release Date : 2021-05-12
The New Marketing Playbook written by Ritchie Mehta and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-12 with categories.
"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.
Build Your Personal Brand
DOWNLOAD
Author : Rachel Gogos
language : en
Publisher: Independently Published
Release Date : 2018-12-12
Build Your Personal Brand written by Rachel Gogos and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-12 with Business & Economics categories.
A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.
Soul Covers
DOWNLOAD
Author : Michael Awkward
language : en
Publisher: Duke University Press
Release Date : 2007-05-04
Soul Covers written by Michael Awkward and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-04 with Music categories.
Soul Covers is an engaging look at how three very different rhythm and blues performers—Aretha Franklin, Al Green, and Phoebe Snow—used cover songs to negotiate questions of artistic, racial, and personal authenticity. Through close readings of song lyrics and the performers’ statements about their lives and work, the literary critic Michael Awkward traces how Franklin, Green, and Snow crafted their own musical identities partly by taking up songs associated with artists such as Dinah Washington, Hank Williams, Willie Nelson, George Gershwin, Billie Holiday, and the Supremes. Awkward sees Franklin’s early album Unforgettable: A Tribute to Dinah Washington, released shortly after Washington’s death in 1964, as an attempt by a struggling young singer to replace her idol as the acknowledged queen of the black female vocal tradition. He contends that Green’s album Call Me (1973) reveals the performer’s attempt to achieve formal coherence by uniting seemingly irreconcilable aspects of his personal history, including his career in popular music and his religious yearnings, as well as his sense of himself as both a cosmopolitan black artist and a forlorn country boy. Turning to Snow’s album Second Childhood (1976), Awkward suggests that through covers of blues and soul songs, Snow, a white Jewish woman from New York, explored what it means for non-black enthusiasts to perform works considered by many to be black cultural productions. The only book-length examination of the role of remakes in American popular music, Soul Covers is itself a refreshing new take on the lives and work of three established soul artists.
The Soul Of The Organization
DOWNLOAD
Author : David B. Zenoff
language : en
Publisher: Apress
Release Date : 2014-03-01
The Soul Of The Organization written by David B. Zenoff and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-01 with Business & Economics categories.
Given the opportunity to describe Apple as a company in just a word or two, most would respond with adjectives like: Innovative. Design-conscious. Iconic. Some would probably even say: Secretive. But here's another: Soulful. Yes, Apple has a soul, and it is not alone in that respect. A select few organizations can similarly be said to exhibit similar qualities of soul that inspire passion in their employees and set them on the path to high levels of sustained organizational performance. But, given that most organizations are plagued by low levels of employee engagement and lackluster organizational performance, how do high-performing organizations do it? How do they ignite and sustain employee engagement and boost individual and overall organizational productivity? That is exactly the question that organizational expert David B. Zenoff sets out to answer in The Soul of the Organization. Based on the author's extensive experience consulting to and observing some of the best-known organizations in the world, The Soul of the Organization (www.souloftheorganization.com) journeys into eleven high-performing organizations operating in both the for-profit and not-for-profit worlds to determine the underlying elements of soul that foster strong employee engagement at all levels. What Zenoff finds in his inquiry is that organizations as different as home goods retailer Williams-Sonoma and not-for-profit group Larkin Street Youth Services all share in common five key elements of soul that, taken together, are powerful forces for fostering employee engagement, satisfaction, and meaning. And he doesn't stop once he has identified the five core elements of an organization's soul. Instead, he goes on to offer both a conceptual framework and a practical primer on how to leverage these key ingredients to create, sustain, and nourish a soul in your organization. Organizations of all stripes and in all industries and domains have great difficulty motivating their workforces to demonstrate a strong commitment to giving their all in the workplace. As a result, these organizations' overall productivity and growth are compromised, and their employees cannot find meaning or satisfaction in their work. If your organization struggles with sub-par employee loyalty, commitment, and drive, you will find the guidance you need in The Soul of the Organization, a guide to infusing into your workplace that "special something" that engages employees, drives their productivity, and taps into their collective well of potential so that your organization can make its mark on the world.
Building Brands In Asia
DOWNLOAD
Author : Tim Andrews
language : en
Publisher: Taylor & Francis
Release Date : 2017-05-18
Building Brands In Asia written by Tim Andrews and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-18 with Business & Economics categories.
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Acknowledgements -- 1. Introduction -- Foundations -- 2. Building brands: meaning, value, creation and clothing -- Understanding brand value -- Defining the brand -- Brand constituents -- Being the brand -- Clothing the brand -- 3. Developing the brand: focus, consistency and alignment -- Focus -- Consistency and the delivered promise -- Organizational consistency -- The frontline -- Organizing talent for brand consistency -- Frames for alignment: the VCI model -- 4. Marketing the brand: image extension and cross-border development -- Brand marketing -- Brand extensions: leverage and synergy -- Auditing the brand: the KUBE diagnostic -- Horizontal extensions -- Vertical brand extensions -- Unintended extensions -- Brand architecture -- Branding across borders -- International market entry -- International marketing adaptation -- 5. Understanding Asia: from the inside and out -- Asian hardware -- Asian software -- Asian socio-cultural norms: from the 'outside-in' -- Asian culture from the inside-out -- Corruption: elephants in the living room -- Illustrations -- 6. Brand expressions I: consumer products -- Building and competing -- Frontlining -- Marketing the brand -- CSR, ethics and (re-)gaining trust -- 7. Brand expressions II: services -- The hotel -- The hospital -- The airline -- IFM (integrated facilities management) -- AOS (any other service) -- 8. Postscript: destination Asia -- Revealing -- Building -- Communication -- Delivery -- References -- Index.