Soulful Branding
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Soulful Branding
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Author : Jerome Conlon
language : en
Publisher: CreateSpace
Release Date : 2015-07-18
Soulful Branding written by Jerome Conlon and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-18 with categories.
Soulful Branding offers practical, expert guidance on how to achieve higher levels of business success. This is a powerful field guide for discovering and implementing more effective and innovative branding strategies through a new brand development toolset, philosophy and process. This book presents a business problem-solving framework, tied to new perspectives to positively influence product design, services, brands and companies looking for more sustainable and defensible differentiation. "This MUST READ book takes you on an inspirational journey to the foundations of what great brands do. Successful marketers must build brands that resonate deeply with their audiences. In these pages you'll find a practical yet thought-provoking guide to transformational brand management - how to create an iconic brand that radiates success and encourages customers to connect soulfully. I recommend it highly!" - Jack Canfield, Creator of the Chicken Soup for the Soul brand and winner of The World's Best Brands "Brand Laureate Signature Award" "This book is a deep dive into the psyche and gestalt of understanding who we are as unique makers, story tellers and sellers. In short, this book is a must read for anybody who wants to excel in business." - Tinker Hatfield, Senior VP Design Nike, Inc. "In today's new business environment if your brand does not have a soul it's dead ! Soulful Branding is visionary and lays out the future of branding for any business that plans to be relevant." - Deepak Chopra, Author, Soul of Leadership "Insightful and engaging, Soulful Branding provides rare glimpses into what makes strong brands really tick in both theory and practice. This book will help you build better brands." - Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, Author, Strategic Brand Management Soulful Branding reveals how you can employ a new set of tools to take your brand and company to the next level. Readers will learn how to foster a culture of brand innovation, and learn how to: * Detect and overcome business blindspots to solve difficult marketing problems * Strengthen and harmonize your internal company culture * Enhance your internal creative process for strengthening the brand About the Authors: Jerome Conlon is a leading brand and business development consultant, focused on helping companies and brands implement innovative, soulful and iconic branding strategies and plans. Moses Ma is a technology thought leader, an innovation consultant and manages a high-tech venture incubator. Langdon Morris is a leading innovation consultant, and focuses on helping organization implement the world's best innovation methods and tools to solve very complex problems.
Soulful Branding
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Author : Jerome Conlon
language : en
Publisher:
Release Date : 2015-05-29
Soulful Branding written by Jerome Conlon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-29 with categories.
Soulful Branding offers practical, expert guidance on how to achieve higher levels of business success. This is a powerful field guide for discovering and implementing more effective and innovative branding strategies through a new brand development toolset, philosophy and process. This book presents a business problem-solving framework, tied to new perspectives to positively influence product design, services, brands and companies looking for more sustainable and defensible differentiation. "This MUST READ book takes you on an inspirational journey to the foundations of what great brands do. Successful marketers must build brands that resonate deeply with their audiences. In these pages you'll find a practical yet thought-provoking guide to transformational brand management - how to create an iconic brand that radiates success and encourages customers to connect soulfully. I recommend it highly!" - Jack Canfield, Creator of the Chicken Soup for the Soul brand and winner ofThe World's Best Brands "Brand Laureate Signature Award" "This book is a deep dive into the psyche and gestalt of understanding who we are as unique makers, story tellers and sellers. In short, this book is a must read for anybody who wants to excel in business." - Tinker Hatfield, Senior VP Design Nike, Inc."In today's new business environment if your brand does not have a soul it's dead ! Soulful Branding is visionary and lays out the future of branding for any business that plans to be relevant." - Deepak Chopra, Author, Soul of Leadership"Insightful and engaging, Soulful Branding provides rare glimpses into what makes strong brands really tick in both theory and practice. This book will help you build better brands."- Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Businessat Dartmouth College, Author, Strategic Brand Management Soulful Branding reveals how you can employ a new set of tools to take your brand and company to the next level. Readers will learn how to foster a culture of brand innovation, and learn how to: * Detect and overcome business blindspots to solve difficult marketing problems * Strengthen and harmonize your internal company culture * Enhance your internal creative process for strengthening the brand About the Authors: Jerome Conlon is a leading brand and business development consultant, focused on helping companies and brands implement innovative, soulful and iconic branding strategies and plans. Moses Ma is a technology thought leader, an innovation consultant and manages a high-tech venture incubator. Langdon Morris is a leading innovation consultant, and focuses on helping organization implement the world's best innovation methods and tools to solve very complex problems.
Soul To Sole
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Author : Timothy Maurice Webster
language : en
Publisher: Jacana Media
Release Date : 2013
Soul To Sole written by Timothy Maurice Webster and has been published by Jacana Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Body, Mind & Spirit categories.
At the core of every human being is the voice of the soul. Soul 2 sole tackles the journey and believes that by asking better questions and ultimately bridging this gap, the individual leader and influencer can live more effectively and make a larger difference in his/her life and the lives of their community.
Build Your Personal Brand
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Author : Rachel Gogos
language : en
Publisher: Independently Published
Release Date : 2018-12-12
Build Your Personal Brand written by Rachel Gogos and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-12 with Business & Economics categories.
A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.
Social Media Marketing Handbook For Soulful Entrepreneurs
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Author : Beckie Coupe
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-01-14
Social Media Marketing Handbook For Soulful Entrepreneurs written by Beckie Coupe and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-14 with categories.
For soulful entrepreneurs and business owners who want to build an incredibly successful business infused with integrity and overflowing with passion
The Soulful Experience
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Author : Diane P. Ferraro
language : en
Publisher: WestBow Press
Release Date : 2018-03-26
The Soulful Experience written by Diane P. Ferraro and has been published by WestBow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-26 with Business & Economics categories.
Delivering a soulful experience involves a conscientious effort to provide an unforgettable memory to customers. It describes anything from a visit to your website, shopping in your store, using your salon service, dining at your restaurant, or attending a branded event or party. It can only be accomplished by a cohesive team that genuinely cares about the customer. Companies that consistently get it right with leadership, company culture, and giving the customer above and beyond what they expected deliver The Soulful Experience. This book will provide simple (yet not necessarily easy) suggestions to business owners, executives, and managers who are ready to take the steps necessary to stand apart from the competition.
Soulful Marketing
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Author : Andrea Costantine
language : en
Publisher: CreateSpace
Release Date : 2011-05-01
Soulful Marketing written by Andrea Costantine and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-01 with Business & Economics categories.
If the traditional styles of marketing never called to you, yet you know that marketing is integral part of sharing your business with the world than Soulful Marketing: Heart Centered Marketing for Conscious Entrepreneurs is the must-have book for you. In this book you will discover how to: • Start sharing your message instead of selling your services • Identify your soul-client and your soul-market • Find a niche that will make you rich• Stand out and be remarkable • Enjoy marketing and connect with your audience Soulful Marketing will turn your marketing strategy into a conscious effort of being of service to others, and attracting new clients and prospects into your business.
The Soulful Home Design Guide
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Author : Natalia Kaylin
language : en
Publisher: Houndstooth Press
Release Date : 2022-10-25
The Soulful Home Design Guide written by Natalia Kaylin and has been published by Houndstooth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-25 with Architecture categories.
Your home is an extension of you. Through art, furniture, and other tokens of your time, your space tells your story. Your home reveals whether you are happy or sad, loved or lonely, content or anxious. Without an intentional touch, your home will tell a story you no longer want to live in. In The Soulful Home Design Guide, Natalia Kaylin reveals the ingredients of a soulful home, room by room. The impact of a well-designed and soulful home goes beyond pleasing your senses of beauty. It improves your chances to live a successful, happy, and full life. It boosts your creativity, nourishes your heart and soul, and indirectly improves your health. From ancient feng shui to modern environmental psychology, Natalia equips you with concepts suited for creating balanced and harmonious spaces. Once you learn to curate your space with a conscious design, you can transform your home into a beautiful, supportive environment for the next chapter of your life. Great for fans of Clea Shearer and Joanna Teplin’s The Home Edit Life and Marie Kondo’s The Life-Changing Magic of Tidying Up, The Soulful Home Design Guide is perfect for anyone looking for tools to transform their home into the best possible environment it can be—whether it be through small tweaks or major changes. Follow Natalia’s advice, boost your creativity, and make your living space a place that nourishes your heart and soul.
The Soulful Art Of Persuasion
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Author : Jason Harris
language : en
Publisher: Currency
Release Date : 2019-09-10
The Soulful Art Of Persuasion written by Jason Harris and has been published by Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-10 with Business & Economics categories.
WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Compelling Storytelling Narratives For Sustainable Branding
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Author : Rodrigues, Paula
language : en
Publisher: IGI Global
Release Date : 2024-07-16
Compelling Storytelling Narratives For Sustainable Branding written by Rodrigues, Paula and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-16 with Business & Economics categories.
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.