Compelling Storytelling Narratives For Sustainable Branding
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Compelling Storytelling Narratives For Sustainable Branding
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Author : Rodrigues, Paula
language : en
Publisher: IGI Global
Release Date : 2024-07-16
Compelling Storytelling Narratives For Sustainable Branding written by Rodrigues, Paula and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-16 with Business & Economics categories.
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.
Sustainable Approaches In Spatial Design
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Author : Geçimli, Meryem
language : en
Publisher: IGI Global
Release Date : 2025-06-20
Sustainable Approaches In Spatial Design written by Geçimli, Meryem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-20 with Architecture categories.
Sustainability attracts the attention of spatial design disciplines and other academics. The spatial design and structural activities of sustainability have three main sections, which are ecological, economic, and socio-cultural sustainability. These sections take into account factors such as the life cycle of people and materials, the influence of different lifestyles, and energy consumption. The insights from sustainability have important implications for housing models that balance flexibility, sustainability, and cultural relevance. Sustainable Approaches in Spatial Design explores the shifting changes in the dynamics of and environmental concerns surrounding the rapid increase in urbanization. It highlights the need for mindful consumption in diverse geographical and socio-economic settings to support global sustainability. Covering topics such as cost-effective sampling, greenhouse gas (GHG), and daylight calculation methods, this book is an excellent resource for architects, urban planners, policymakers, sustainability experts, engineers, economists, sociologists, professionals, researchers, scholars, academicians, and more.
Brand Creation And Management In The Phygital Era
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Author : Djakeli, Kakhaber
language : en
Publisher: IGI Global
Release Date : 2025-05-29
Brand Creation And Management In The Phygital Era written by Djakeli, Kakhaber and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-29 with Business & Economics categories.
In the evolving digital era, the fusion of physical and digital brand experiences—known as phygitalization—has become essential for brand relevance and success. As consumers increasingly expect seamless, meaningful interactions across both online and offline spaces, brands must strategically balance digital innovation with emotional authenticity. Effective brand management today involves not only delivering quality and efficiency but also creating culturally resonant, personalized experiences that inspire loyalty and action. This shift transforms branding from a corporate asset into a cultural symbol, deeply embedded in the identity and values of the communities it serves. This ability to master this synergy defines a brand’s competitive edge in the 21st century. Brand Creation and Management in the Phygital Era discusses in depth how to create and manage brands in physical and digital environments, taking into consideration the complexities and opportunities of phygitalization. It offers practical strategies, research insights, and neuro-branding techniques to build emotionally resonant and culturally relevant brands in a hybrid world. Covering topics such as brand credibility, influencer marketing, and virtual reality (VR), this book is an excellent resource for entrepreneurs, marketers, managers, students, educators, business leaders, researchers, academicians, and more.
Corporate Social Responsibility In Health And Social Care
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Author : Tomaselli, Gianpaolo
language : en
Publisher: IGI Global
Release Date : 2024-10-23
Corporate Social Responsibility In Health And Social Care written by Tomaselli, Gianpaolo and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-23 with Business & Economics categories.
Corporate Social Responsibility (CSR) has become a crucial component in many industries, driving companies to adopt sustainable practices and prioritize the well-being of stakeholders. While CSR is widely discussed in sectors such as manufacturing and retail, its role in the health and social care sectors remains underexplored. In an era where resilience, environmental sustainability, and social accountability are becoming increasingly important, understanding how CSR initiatives can enhance both the operational and ethical dimensions of health and social care institutions is essential for the future of these sectors. Corporate Social Responsibility in Health and Social Care provides a comprehensive analysis of CSR's application in the critical fields of health and social care. Through a detailed exploration of topics like the green economy, waste management, and the well-being of stakeholders, this book offers an essential foundation for students and researchers alike. With a focus on the unique challenges and opportunities within the health and social care context, it serves both as a resource for academic study and a guide for institutions seeking to implement more responsible and resilient practices.
Navigating Leadership And Policy Management In Education
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Author : Agboola, Bolapeju Mary
language : en
Publisher: IGI Global
Release Date : 2024-10-03
Navigating Leadership And Policy Management In Education written by Agboola, Bolapeju Mary and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-03 with Education categories.
Navigating leadership and policy management in education requires a nuanced understanding of the complexities of educational environments and the evolving demands of contemporary society. As educational institutions deal with challenges in curriculum development, resource allocation, equity, and technology integration, effective leadership and policy management become crucial for fostering a thriving educational landscape. Educational leaders must balance student’s priorities, engage with administrators, and implement policies that drive meaningful improvements in student retention, leadership, and access to improved education. Navigating Leadership and Policy Management in Education explores the role of educational leaders and policymakers in student experiences. It offers solutions for effective administration and leadership informed by current challenges in student experiences, education sociology, and teacher professional development. This book covers topics such as higher education, professional development, and education policy, and is a useful resource for academicians, policymakers, teachers, educational administrators, government officials, scientists, psychologists, and researchers.
Cases On Ai Driven Solutions To Environmental Challenges
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Author : Tariq, Muhammad Usman
language : en
Publisher: IGI Global
Release Date : 2025-01-24
Cases On Ai Driven Solutions To Environmental Challenges written by Tariq, Muhammad Usman and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-24 with Computers categories.
Artificial intelligence (AI) has emerged as a powerful tool in addressing pressing environmental challenges. From climate change and biodiversity loss to pollution and resource management, AI-driven solutions transform how we understand and mitigate environmental risks. By utilizing vast amounts of data, AI technologies can optimize energy consumption, predict climate patterns, track deforestation, and identify areas for conservation, while enhancing the efficiency of renewable energy systems and waste management strategies. These innovations offer improved approaches to environmental conservation while providing valuable insights for policymakers and businesses looking to adopt sustainable practices. As AI continues to evolve, its potential to drive meaningful changes in environmental sustainability improves, and further exploration of these solutions may build a more resilient and sustainable future. Cases on AI-Driven Solutions to Environmental Challenges explores the transformative role of AI in promoting sustainability across various fields. It delves into case studies that demonstrate innovative applications of AI in addressing environmental challenges, improving resource efficiency, and fostering sustainable development. This book covers topics such as data science, green chemistry, and sustainable development, and is a useful resource for environmental scientists, computer engineers, conservationists, academicians, and researchers.
Building Power Safety And Trust In Virtual Communities
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Author : Darwish, Dina
language : en
Publisher: IGI Global
Release Date : 2024-09-27
Building Power Safety And Trust In Virtual Communities written by Darwish, Dina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-27 with Computers categories.
Virtual communities are a new frontier in the digital landscape. While these spaces are only in their infancy, it will not be long before they become a part of much of the population’s daily life. Before that becomes the case, it is important that we instill guidelines and parameters to ensure that those interacting with these digital spaces feel safe within them and are able to use them to their fullest capacity. Building Power, Safety, and Trust in Virtual Communities examines how online groups help people learn and change the way they think. In this book, different people with different academic backgrounds, methods, and personal experience with virtual groups look at this question. Case studies are included to help exemplify these findings. Together, these chapters discuss how virtual communities are built in ways that thinkers, researchers, and practitioners can understand.
Ai And The Revival Of Big Data
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Author : Ayyalasomayajula, Madan Mohan Tito
language : en
Publisher: IGI Global
Release Date : 2025-02-05
Ai And The Revival Of Big Data written by Ayyalasomayajula, Madan Mohan Tito and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-05 with Computers categories.
The interplay between big data and Artificial Intelligence has redefined how organizations process, analyze, and utilize information in the modern era. By leveraging AI, big data has transitioned from a static resource to a dynamic force capable of driving innovation, creating strategic insights, and transforming industries. This evolution underscores the importance of building trust in both human and technological systems to manage data responsibly and effectively. As the reliance on data-driven decision-making grows, understanding this relationship is vital for advancing societal progress and fostering sustainable development. AI and the Revival of Big Data offers a nuanced understanding of the evolution of big data and its enduring significance in the digital age. Additionally, the discussion of AI's role in revitalizing big data will inspire new avenues of research and collaboration across disciplines. Covering topics such as load distribution, financial malfeasance, image analysis, this book is an excellent resource for data scientists, business leaders, practitioners, policymakers, and industry professionals, professionals, researchers, scholars, academicians, and more.
Ai Driven Learning And Engagement In Higher Education
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Author : Tariq, Muhammad Usman
language : en
Publisher: IGI Global
Release Date : 2024-09-25
Ai Driven Learning And Engagement In Higher Education written by Tariq, Muhammad Usman and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-25 with Education categories.
Artificial Intelligence (AI) has rapidly emerged as a revolutionary force across various sectors, with a profound influence permeating the domain of higher education. AI in higher education encompasses a wide range of applications designed to enhance teaching methodologies, streamline administrative processes, and personalize learning experiences. The transformative potential of AI lies in its ability to process vast amounts of data, identify patterns, and make intelligent decisions, which can significantly improve educational outcomes. AI-Driven Learning and Engagement in Higher Education provides a comprehensive exploration of these themes and offers insights into the theoretical foundations, practical applications, and ethical implications of AI in education. Each chapter delves into specific aspects of AI integration, from personalized learning and intelligent tutoring systems to administrative automation and ethical considerations. Covering topics such as applied artificial intelligence, online learning, and student success, this book is an excellent resource for educators, administrators, policymakers, researchers, academicians, and more.
Resiliency Strategies For Long Term Business Success
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Author : Sedky, Ahmed
language : en
Publisher: IGI Global
Release Date : 2024-09-13
Resiliency Strategies For Long Term Business Success written by Sedky, Ahmed and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-13 with Business & Economics categories.
Resiliency strategies in business and healthcare are essential for navigating uncertainties and adapting to rapidly changing environments. Both sectors benefit from building strong partnerships, investing in workforce training, and leveraging data analytics to anticipate and respond to challenges. By proactively addressing potential vulnerabilities and cultivating adaptive capabilities, businesses and healthcare organizations can not only recover from setbacks more effectively but also sustain their operations and services in the face of future uncertainties. Resiliency Strategies for Long-Term Business Success discusses the essential strategies and practices required to build and maintain resilience in these critical sectors. This book explores strategies for building organizational resilience, such as implementing comprehensive risk management frameworks, investing in technology and infrastructure, and fostering a culture of continuous improvement and agility. Covering topics such as business excellence, nursing leadership, and quality management, this book is an essential resource for business leaders and executives, healthcare administrators and managers, risk management and continuity experts, policymakers, public health officials, consultants and advisors, academicians, researchers, and more.