Brands Tze
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China S Disruptors
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Author : Edward Tse
language : en
Publisher: Penguin UK
Release Date : 2015-07-14
China S Disruptors written by Edward Tse and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-14 with Business & Economics categories.
In China's Disruptors, Edward Tse takes an unprecedented inside look at rapidly emerging Chinese entrepreneurs and their game-changing impact on both China and the world. In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world's biggest ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: what's really going on with the new wave of China's disruptors? Over the past two decades, an unprecedented burst of entrepreneurialism has transformed China's economy from a closed, impoverished, state-run system into a major power in global business. Alibaba is one of a rising tide of thriving Chinese businesses, and its success has been quickly followed by other previously little-known companies, such as Baidu, Tencent and Xiaomi. Edward Tse is a leading global strategy consultant who has spent more than twenty years working with senior Chinese executives. In China's Disruptors, he draws on exclusive interviews and case studies to reveal how China got to this point and explore what the country's rise means for the rest of the world. 'No one can explain what is happening in China better than Edward Tse' Sam Su, vice chairman of the board and chairman and CEO of China Division of YUM! Brands, Inc. 'A detailed and fascinating study of the changing landscape in China and the entrepreneurs who are driving that change forward. This is a book that will only become increasingly important in the years to come' Chen Dongsheng, chairman and CEO, Taikang Life Insurance Co. Ltd., and president, China Entrepreneurs Forum
Transnational Intellectual Property Law
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Author : Robert P. Merges
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-04-27
Transnational Intellectual Property Law written by Robert P. Merges and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with LAW categories.
As companies and organisations increasingly operate across national boundaries, so the incentive to understand how to acquire, deploy and protect IP rights in multiple national jurisdictions has rapidly increased. Transnational Intellectual Property Law meets the need for a book that introduces contemporary intellectual property as it is practiced in today’s global context. Focusing on three major IP regimes – the United States, Europe and China – the unique transnational approach of this textbook will help law students and lawyers across the world understand not only how IP operates in different national contexts, but also how to coordinate IP protection across numerous national jurisdictions. International IP treaties are also covered, but in the context of an overall emphasis on transnational coordination of legal rights and strategies.
Proceedings Of The 2022 4th International Conference On Economic Management And Cultural Industry Icemci 2022
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Author : Hrushikesh Mallick
language : en
Publisher: Springer Nature
Release Date : 2023-01-13
Proceedings Of The 2022 4th International Conference On Economic Management And Cultural Industry Icemci 2022 written by Hrushikesh Mallick and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-13 with Business & Economics categories.
This is an open access book. 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) to be held in Chongqing (Online) on October 14-16, 2022. As the leader of the global trend of scientific and technological innovation, China is constantly creating a more open scientific and technological innovation environment, expanding the depth and breadth of academic cooperation, and building a shared innovation community. These efforts are making new contributions to globalization and building a community with a shared future for mankind. ICEMCI aims to bring together innovative academics and industry experts in Economic Management and Cultural Industry into a common forum. We will discuss and research on areas such as International Economics and Trade, Sustainable Economic Development, Economic Statistics, Economic Policy, The impact of cultural industries on the economy, etc. ICEMCI 2022 also aims to provide a platform for experts, scholars, engineers, technicians and technology R&D personnel to share scientific research results and cutting-edge technologies, understand academic development trends, expand research ideas, strengthen academic research and discussion, and promote cooperation in the industrialization of academic achievements . With the theme "Economic Management and Cultural Industry", ICEMCI 2022 aspires to keeping up with advances and changes to a consistently morphing field. Leading researchers and industry experts from around the globe will be presenting the latest studies through papers, keynote speeches and oral presentations. We warmly invite you to participate in ICEMCI 2022 and look forward to seeing you in Chongqing !
Hci International 2023 Posters
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Author : Constantine Stephanidis
language : en
Publisher: Springer Nature
Release Date : 2023-07-08
Hci International 2023 Posters written by Constantine Stephanidis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-08 with Computers categories.
The five-volume set CCIS 1832-1836 contains the extended abstracts of the posters presented during the 25th International Conference on Human-Computer Interaction, HCII 2023, which was held as a hybrid event in Copenhagen, Denmark, in July 2023. The total of 1578 papers and 396 posters included in the 47 HCII 2023 proceedings volumes were carefully reviewed and selected from the 7472 contributions.The posters presented in these five volumes are organized in topical sections as follows: Part I: HCI Design: Theoretical Approaches, Methods and Case Studies; Multimodality and Novel Interaction Techniques and Devices; Perception and Cognition in Interaction; Ethics, Transparency and Trust in HCI; User Experience and Technology Acceptance Studies.Part II: Supporting Health, Psychological Wellbeing, and Fitness; Design for All, Accessibility and Rehabilitation Technologies; Interactive Technologies for the Aging Population.Part III: Interacting with Data, Information and Knowledge; Learning and Training Technologies; Interacting with Cultural Heritage and Art.Part IV: Social Media: Design, User Experiences and Content Analysis; Advances in eGovernment Services; eCommerce, Mobile Commerce and Digital Marketing: Design and Customer Behavior; Designing and Developing Intelligent Green Environments; (Smart) Product Design.Part V: Driving Support and Experiences in Automated Vehicles; eXtended Reality: Design, Interaction Techniques, User Experience and Novel Applications; Applications of AI Technologies in HCI.
Asia S Star Brands
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Author : Paul Temporal
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-28
Asia S Star Brands written by Paul Temporal and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-28 with Business & Economics categories.
ASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from the East. It's vital reading for anyone committed to doing business in Asia. - Miles Young, Chairman, Ogilvy & Mather, Asia Pacific China and Japan, as well as India and the Emirates, suggest remarkable achievements by local companies in the field of branding and brands. Such a revolution shall impact not only the regional markets but also the world economy and non-Asian firms. Paul Temporal's book provides spectacular business cases and broader key lessons. it should become a major reference for any practitioner and scholar, whether Asian or not. I rank it in my short list of relevant texts about competition and success in the coming years. - Professor Jean-Claude Thoenig, INSEAD A well-managed brand is the lifeline of any successful company. this helpful book explains how Asian companies have built their brands to create sustainable competitive advantage. Using up-to-date Asian case studies, it will help readers have a better understanding of the creation, management and evolution of brands. - Professor John Quelch, Harvard Business School It is often said that the 21st Century is Asia's. It is very encouraging to see many Asian brands succeeding, as wonderfully showcased by Paul Temporal, both regionally and globally. Branding is investment for the future.
Brand In China
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Author : Yifan Wang
language : en
Publisher: 五洲传播出版社
Release Date : 2007
Brand In China written by Yifan Wang and has been published by 五洲传播出版社 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Brand name products categories.
The Changing Face Of Management In China
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Author : Chris Rowley
language : en
Publisher: Routledge
Release Date : 2014-03-18
The Changing Face Of Management In China written by Chris Rowley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-18 with Business & Economics categories.
The Changing Face of Management in China explores the challenges facing managers in China, both across management functions, as well as across a range of sectors and organization types. This book adds to existing knowledge by examining Chinese management in the context of local political, economic and social traditions, and the global economy.
Advances In Chinese Brand Management
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Author : John M. T. Balmer
language : en
Publisher: Springer
Release Date : 2016-11-14
Advances In Chinese Brand Management written by John M. T. Balmer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-14 with Business & Economics categories.
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Branding In Asia
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Author : Paul Temporal
language : en
Publisher: John Wiley & Sons
Release Date : 2000-02-10
Branding In Asia written by Paul Temporal and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-10 with Business & Economics categories.
"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author's analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands." Felix Herrnberger President BMW Asia Pte Ltd "Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across the globe, it is so refreshing to see branding tackled from a purely Asian perspective. An invaluable reference book and eminently readable, the step-by-step style and volume of relevant cases and examples makes this a must have for any manager in Asia looking to embark on creating his own regional or global brand." Ray Dempsey Area manager McCann-Erickson South East Asia
Making Sense Of Fashion
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Author : Tze Ching Yeung
language : en
Publisher: Independently Published
Release Date : 2023-12-18
Making Sense Of Fashion written by Tze Ching Yeung and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-18 with categories.
Would this work: In a world where style meets sustainability, 'Making Sense of Fashion' takes you on an eye-opening journey through the fashion industry's hidden truths. Explore the untold stories behind your clothing, uncover the environmental and social impact, and discover the power to shape a brighter, more responsible future for fashion. This groundbreaking guide offers a compelling framework to navigate the complex world of fashion with confidence. Gain insights into sustainable materials, ethical brands, and the transformative potential of circular fashion principles. Embrace the path to a conscientious wardrobe while discovering your personal values and contributing to a global movement. Join the movement for change and make fashion make sense. 'Making Sense of Fashion' empowers you to become a conscious consumer, influencer, and advocate for a more sustainable and ethical fashion world. Your fashion choices can shape the future-start your journey today!