Building Brand Momentum
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Building Brand Momentum
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Author : Robert Allen Sevier
language : en
Publisher:
Release Date : 2008
Building Brand Momentum written by Robert Allen Sevier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with College publicity categories.
The book examines the role key people and groups play in developing a brand strategy, outlines ideas for winning internal support, and presents options to help you more effectively communicate your brand. The book also looks at ways to extend your brand through traditional and not-so-traditional media and channels and offers a careful review of brand budgeting and measuring brand return on investment. Finally, the book addresses the need for institutional hustle as part of your brand strategy --Back cover.
Building Your Brand Momentum
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Author : Paula Washington
language : en
Publisher:
Release Date : 2015-09-01
Building Your Brand Momentum written by Paula Washington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-01 with categories.
For those considering brand expansions, this powerful roundtable offers senior level executives, partners, and entrepreneurs thought-provoking inquiries that assess ones organization, business, and leadership team. Evaluating the strengths and weaknesses of its human capital is the core for creating thriving organizational cultures. Creating a plan that encompasses the organizational structure, brand performance, and innovation are key factors for business growth. You will leave with a framework of measurement and planning to jumpstart your expansion plan. These private roundtables are for small groups of 5 to 7 attendees.
Building Brand You
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Author : Omar Abedin
language : en
Publisher: Trafford Publishing
Release Date : 2015-07-07
Building Brand You written by Omar Abedin and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Self-Help categories.
The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.
Momentum
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Author : Shama Hyder
language : en
Publisher: BenBella Books, Inc.
Release Date : 2016-05-17
Momentum written by Shama Hyder and has been published by BenBella Books, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-17 with Business & Economics categories.
Searching for clarity amidst the chaos of digital marketing—plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI: agility through analytics customer focus integration content curation cross-pollination Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.
Building Brand Experiences
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Author : Darren Coleman
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-07-03
Building Brand Experiences written by Darren Coleman and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-03 with Business & Economics categories.
Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.
Building Brand Equity And Consumer Trust Through Radical Transparency Practices
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Author : Veselinova, Elena
language : en
Publisher: IGI Global
Release Date : 2017-07-13
Building Brand Equity And Consumer Trust Through Radical Transparency Practices written by Veselinova, Elena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-13 with Business & Economics categories.
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Kellogg On Branding In A Hyper Connected World
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2019-03-19
Kellogg On Branding In A Hyper Connected World written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with Business & Economics categories.
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Momentum Makers
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Author : Jordan Adler
language : en
Publisher: Beach Money Publications
Release Date : 2021-07-15
Momentum Makers written by Jordan Adler and has been published by Beach Money Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-15 with categories.
Whether you're a Network Marketing "newbie" or a seasoned professional, the tips in this book for creating your own personal brand to grow your business will take you to new heights. Each motivating chapter is paired with practical "how to" tips that will blow your business up! Twenty top-producing network marketing professionals from around the world will take you on their motivating journey of success. Each of them has a unique perspective on how to create a personal brand to drive success. They will share with you exactly what you should do and not do to create a powerful brand that will attract all the right people into your life and your business, both now and far into the future. So don't waste another minute trying to create your personal brand on your own. The authors in this book are experts-discover the proven tools and techniques they used to get from where you are to where you want to be, in less time and more successfully. Get the secrets to what it takes to be a Momentum Maker.
Building Brand Communities
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Author : Carrie Melissa Jones
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2020-06-09
Building Brand Communities written by Carrie Melissa Jones and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-09 with Business & Economics categories.
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
The Global Brand
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Author : Nigel Hollis
language : en
Publisher: St. Martin's Press
Release Date : 2008-09-30
The Global Brand written by Nigel Hollis and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-30 with Business & Economics categories.
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP