Building Stories
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Building A Storybrand
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Author : Donald Miller
language : en
Publisher: HarperCollins Leadership
Release Date : 2017-10-10
Building A Storybrand written by Donald Miller and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-10 with Business & Economics categories.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Invisible Ink
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Author : Brian McDonald
language : en
Publisher: Libertary Company
Release Date : 2013-04
Invisible Ink written by Brian McDonald and has been published by Libertary Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04 with categories.
Acclaimed by successful screenwriters and authors, Invisible Ink is a helpful, accessible guide to the essential elements of the best storytelling. Brian McDonald, an award winning screenwriter who has taught his craft at several major studios, supplies writers with tools to make their work more effective and provides readers and audiences a deeper understanding of the storyteller's art. When people think of a screenplay, they usually think about dialogue-the "visible ink" that is readily accessible to the listener, reader, or viewer. But a successful screenplay needs Invisible Ink as well, the craft below the surface of words. Invisible Ink lays out the essential elements of screenplay structure, using vivid examples from famous moments in popular movies as well as from one of his own popular scripts. You will learn techniques for building a compelling story around a theme, making your writing engage audiences, creating appealing characters, and much more. Praise for Invisible Ink: ..".If I manage to reach the summit of my next story it will be in no small part due to having read Invisible Ink." -Andrew Stanton (cowriter Toy Story, Toy Story 2, A Bug's Life, Monsters, Inc., and cowriter/director Finding Nemo and WALL-E) ..".Brian McDonald uses his deep understanding of story and character to pass on essential truths about dramatic writing. Ignore him at your peril." -Jim Taylor (Academy Award-winning screenwriter of Sideways and Election) ..". I recommend this fine handbook on craft to any writer, apprentice or professional, working in any genre or form." -Dr. Charles Johnson (National Book Award-winning author of Middle Passage) "If you want to write scripts, listen to Brian. The guy knows what he's talking about." -Paul Feig (creator of NBC's Freaks and Geeks, co-executive producer The Office) "With Invisible Ink Brian McDonald has written us a book to keep and heed forever because through the simple, graceful, graspable, original wisdom of it, we might just save our screenwriting lives." -Stewart Stern (Screenwriter of Rebel Without a Cause)
How Buildings Learn
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Author : Stewart Brand
language : en
Publisher: Penguin
Release Date : 1995-10-01
How Buildings Learn written by Stewart Brand and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-10-01 with Architecture categories.
A captivating exploration of the ever-evolving world of architecture and the untold stories buildings tell. When a building is finished being built, that isn’t the end of its story. More than any other human artifacts, buildings improve with time—if they’re allowed to. Buildings adapt by being constantly refined and reshaped by their occupants, and in that way, architects can become artists of time rather than simply artists of space. From the connected farmhouses of New England to I.M. Pei’s Media Lab, from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth—this is a far-ranging survey of unexplored essential territory. Discover how structures become living organisms, shaped by the people who inhabit them, and learn how architects can harness the power of time to create enduring works of art through the interconnected worlds of design, function, and human ingenuity.
A Pattern Language
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Author : Christopher Alexander
language : en
Publisher: Oxford University Press
Release Date : 2018-09-20
A Pattern Language written by Christopher Alexander and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-20 with Architecture categories.
You can use this book to design a house for yourself with your family; you can use it to work with your neighbors to improve your town and neighborhood; you can use it to design an office, or a workshop, or a public building. And you can use it to guide you in the actual process of construction. After a ten-year silence, Christopher Alexander and his colleagues at the Center for Environmental Structure are now publishing a major statement in the form of three books which will, in their words, "lay the basis for an entirely new approach to architecture, building and planning, which will we hope replace existing ideas and practices entirely." The three books are The Timeless Way of Building, The Oregon Experiment, and this book, A Pattern Language. At the core of these books is the idea that people should design for themselves their own houses, streets, and communities. This idea may be radical (it implies a radical transformation of the architectural profession) but it comes simply from the observation that most of the wonderful places of the world were not made by architects but by the people. At the core of the books, too, is the point that in designing their environments people always rely on certain "languages," which, like the languages we speak, allow them to articulate and communicate an infinite variety of designs within a forma system which gives them coherence. This book provides a language of this kind. It will enable a person to make a design for almost any kind of building, or any part of the built environment. "Patterns," the units of this language, are answers to design problems (How high should a window sill be? How many stories should a building have? How much space in a neighborhood should be devoted to grass and trees?). More than 250 of the patterns in this pattern language are given: each consists of a problem statement, a discussion of the problem with an illustration, and a solution. As the authors say in their introduction, many of the patterns are archetypal, so deeply rooted in the nature of things that it seemly likely that they will be a part of human nature, and human action, as much in five hundred years as they are today.
The Comics Of Chris Ware
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Author : David M. Ball
language : en
Publisher: Univ. Press of Mississippi
Release Date : 2010
The Comics Of Chris Ware written by David M. Ball and has been published by Univ. Press of Mississippi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Art categories.
An assessment of the achievement and aesthetic of one of America's brightest comics innovators
Green Building Illustrated
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Author : Francis D. K. Ching
language : en
Publisher: John Wiley & Sons
Release Date : 2020-11-04
Green Building Illustrated written by Francis D. K. Ching and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-04 with Architecture categories.
FULLY ILLUSTRATED, UPDATED GUIDE TO THE STRATEGIC DESIGN OF GREEN BUILDINGS In the tradition of Building Construction Illustrated, Francis D.K. Ching and Ian M. Shapiro offer a fully illustrated guide to the theory and practice of sustainable design. This guide provides architects, designers, and builders in the green design professional community a framework and detailed strategies for designing substantively green buildings. With a focus on sustainable sites, approaching and reaching net-zero energy, low and zero-water usage, minimum-impact materials and superior indoor environmental quality, this guide explains why we need to build green, as well as green building theory and advancements in the industry. This Second Edition includes: All-new case studies featuring geographically diverse buildings with proven zero energy performance Expanded coverage of zero energy building design, as well as zero water and zero waste buildings Practical guidance for the schematic design of high-performance buildings, heating and hot water system selection, building envelope details, and integrating renewable energy Advanced strategies, such as the concept of shape efficiency, and the optimal location for stairwells in buildings Additional strategies for affordability in green design and construction Updated references to the latest codes and standards This Second Edition of Green Building Illustrated is an excellent resource for professionals, students and those interested in the design and construction of sustainable buildings.
Work In Progress
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Author : Rieke Jordan
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2019-05-02
Work In Progress written by Rieke Jordan and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-02 with Literary Criticism categories.
Work in Progress: Curatorial Labor in Twenty-First Century American Fiction interrogates contemporary texts that showcase forms of reading practices that feel anachronistic and laborious in times of instantaneity and short buffering times. Objects of analysis include the graphic narrative Building Stories by Chris Ware, the music album Song Reader by the indie rock artist Beck Hansen, and the computer game Kentucky Route Zero by the programming team Cardboard Computer. These texts stage their fragmentary nature and alleged “unfinishedness” as a quintessential part of both their narrative and material modus operandi. These works in and of progress feel both contemporary and retro in the 21st century. They draw upon and work against our expectations of interactive art in the digital age, incorporating and likewise rejecting digital forms and practices. This underlines the material and narrative flexibilities of the objects, for no outcome or reading experience is the same or can be replicated. It becomes apparent that the texts presuppose a reader who invests her spare time in figuring these texts out, diagnosing a contorted work-leisure dichotomy: “working these stories out” is a significant part of the reading experience for the reader–curatorial labor. This conjures up a reader, who, as the author argues, is turned into a curator and creative entity of and in these texts, for she implements and reassembles the options made available.
Placing Islam
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Author : Timur Warner Hammond
language : en
Publisher: Univ of California Press
Release Date : 2023-05-16
Placing Islam written by Timur Warner Hammond and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-16 with Religion categories.
A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more. For centuries, the Mosque of Eyüp Sultan has been one of Istanbul’s most important pilgrimage destinations, in large part because of the figure buried in the tomb at its center: Halid bin Zeyd Ebû Eyûb el-Ensârî, a Companion of the Prophet Muhammad. Timur Hammond argues here, however, that making a geography of Islam involves considerably more. Following practices of storytelling and building projects from the final years of the Ottoman Empire to the early 2010s, Placing Islam shows how different individuals and groups articulated connections among people, places, traditions, and histories to make a place that is paradoxically defined by both powerful continuities and dynamic relationships to the city and wider world. This book provides a rich account of urban religion in Istanbul, offering a key opportunity to reconsider how we understand the changing cultures of Islam in Turkey and beyond.
Old Stories New Ways
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Author : Vivian Manasc
language : en
Publisher: Brush Education
Release Date : 2020-12-04
Old Stories New Ways written by Vivian Manasc and has been published by Brush Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-04 with Social Science categories.
Vivian Manasc, one of the founders of Manasc Isaac Architects, has pioneered sustainable architecture in Canada. Her work in partnership with Indigenous communities has been her greatest inspiration, and it has transformed the very nature of her practice. Through the profound lessons of the seven Grandfather Teachings, Vivian came to understand that the process of planning and designing a building should be a circle, with the beginning and end of the story linked together. The stories Vivian tells in Old Stories, New Ways are also framed by these teachings of Courage, Love, Wisdom, Respect, Truth, Humility and Honesty, with each teaching illuminating an aspect of how working with Dene, Cree, Saulteaux, Métis, Inuit and Inuvialuit communities has influenced her design practice.
The Secret Of Culture Change
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Author : Jay B. Barney
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2023-08-08
The Secret Of Culture Change written by Jay B. Barney and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-08 with Business & Economics categories.
Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change. Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor? A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees. Through compiling and analyzing 150 stories from business leaders who have achieved change, they identified 6 attributes that every successful culture change story has in common: 1. The actions are authentic 2. They revolve around the CEO 3. They signal a clean break with the past, and a clear path to the future 4. They appeal to employee heads and hearts 5. They're often theatrical or dramatic 6. They're told, and re-told, throughout the organization With extensive and inspiring examples of stories containing these attributes, the authors illustrate how readers can harness the power of stories within their company in order to change or create a winning culture to align with any strategy.