Bundes Engagementstrategie
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Analysis Of Strategic Success Factors In The Internationalization Process Of Professional German Football Clubs
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Author : Henning Wenzel
language : en
Publisher: GRIN Verlag
Release Date : 2016-02-18
Analysis Of Strategic Success Factors In The Internationalization Process Of Professional German Football Clubs written by Henning Wenzel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-18 with Sports & Recreation categories.
Master's Thesis from the year 2015 in the subject Sport - Sport Economics, Sport Management, grade: 1,5, University of applied sciences, Cologne, language: English, abstract: This thesis aims to analyse professional German football clubs and their strategic approaches while internationalizing, providing a profound insight into the topic: “Analysis of strategic success factors in the internationalization process of professional German football clubs”. The primary research question of this work is why, where and when professional German football clubs are entering foreign markets and which strategic processes have to be considered during the internationalization process, furthermore, which are successful? In addition, this study strives toward a better understanding of internationalization strategies of professional German football clubs analysing how they are internally structured as well as which internal and external factors could influence the internationalization? In order to evaluate the different strategic approaches “strategy profiles” for selected clubs are going to be considered based on structured quantitative interviews and compared as case studies. In this thesis, the research focuses on selected German Bundesliga clubs. Due to their financially weaker situation and lack of international importance, clubs from the Bundesliga 2 will not be considered. The mentioned selected clubs are Borussia Dortmund GmbH & Co. KGaA, FC Gelsenkirchen-Schalke 04 e.V. and VfL Wolfsburg-Fußball GmbH. In addition, in order to analyse the collaboration between the clubs and the German Football Association (DFL Deutsche Fußball Liga GmbH), the relationship between the clubs and the DFL will be examined. For the structured interviews with experts the author of this thesis developed an interviewer administered questionnaire guiding through the different interviews. Each interviewed expert was asked to respond to the same set of questions in a predetermined order. Trying to build a broad opinion profile and to create a better possibility of comparison at a uniform level, interviews with experts from the recently most successful and aspiring German Bundesliga clubs were conducted (Alexander Jobst, Thomas Röttgermann, Benedikt Scholz). Additionally, to analyse the interdependence between the clubs and the DFL an interview with the CEO of the DFL (Christian Seifert) was conducted. Due to the financially weaker situation and lack of international importance, clubs from the Bundesliga 2 were not considered.
The Marketing Concept Of Fc Bayern Munich Emotionality As Driver Of Success
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Author : Matthias Ackermann
language : en
Publisher: GRIN Verlag
Release Date : 2014-06-23
The Marketing Concept Of Fc Bayern Munich Emotionality As Driver Of Success written by Matthias Ackermann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-23 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Freiburg, language: English, abstract: The football club FC Bayern Munich is one of the “global players” in the business of football. The FC Bayern Munich AG is the leading football company in Germany, that is dominating the German football league not only sportive but also economical. The club could win in the season 2012/13 the historical treble. As the first club in German history they could celebrate the winning of the German championship, the DFB-cup and the UEFA champions league cup in one season. It was the greatest success of the club ever. The effects of the success are the rising interest on Bayern Munich in the country and all over the world. Revenues through staying in and winning the competitions (including matchday and broadcast) increased and the attractiveness especially of merchandising articles boosted in unknown heights. Furthermore the number of membership, the image and the brand value of FC Bayern Munich and of the German Bundesliga raised worldwide. In 2012/13 FC Bayern Munich could present for the first time sales over 400 millions of Euro. Especially to create financial benefit out of sportive success is one of the objectives Bayern Munich could transform in the business. The financial success is an important objective of all companies and also each sportive business. One essential part to reach this goal is the marketing concept. In this assignment the marketing concept of Bayern Munich with the emotionality as a driver of success, especially in football market, is shown. Within that not only the success of FC Bayern Munich and its impacts on the national and international football market are presented but also the marketing concept of the most successful football club in Germany is analysed. This includes the analysis of the current situation, the marketing objectives and the strategy of the club. In particular the football division of FC Bayern Munich is focused in this seminar paper.
Using Social Media In Football Companies Of The 1 Bundesliga
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Author : Andreas Heiden
language : en
Publisher: GRIN Verlag
Release Date : 2014-03-26
Using Social Media In Football Companies Of The 1 Bundesliga written by Andreas Heiden and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-26 with Business & Economics categories.
Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Academy for health and sport, language: English, abstract: Who thinks that football enterprises are only clubs is not right. Football clubs are even more big companies and its work has grown up. “Who thought that Bundesliga clubs only meet for a sporty competition should have a look into the companies register.”(11 Freunde, P. 42, 2010) From the Bayern München AG to the St. Pauli Marketing GmbH, companies and professional trade have taken place in the Bundesliga. The question is why does the Bundesliga need social media and why is social media a good instrument in the football business? Football is probably the most popular sport in the world; about 174 million people in Europe are interested in it which makes about 71 percent. In Germany it is about 81 percent of the population. Because of this huge sympathy an economically coefficient grows out. (Comparative Sponsors, P. 32, 2009) Such loyal fans can bring more sales and the companies are not that forced to be successful in its sport. Football is also a European competition between clubs to get the best players, sponsors and the best sales. The clubs can influence the fans to buy more products or even attract new fans. A popular instrument to get attention and to get a better costumer relationship is using the social media.
The Internationalisation Of Football Clubs Analysis Of Rasenballsport Leipzig S Marketing Possibilities In Southeast Asia And Recommendations
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Author : David Mariot
language : en
Publisher: GRIN Verlag
Release Date : 2019-10-09
The Internationalisation Of Football Clubs Analysis Of Rasenballsport Leipzig S Marketing Possibilities In Southeast Asia And Recommendations written by David Mariot and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-09 with Sports & Recreation categories.
Bachelor Thesis from the year 2017 in the subject Health - Sport - Sport Economics, Sport Management, grade: 2,0, Pforzheim University, language: English, abstract: The competition between professional football clubs is increasing both on a national as well as on an international level. Clubs do not only experience pressure for sporting success but also for economic profitability. As sporting success can hardly be planned, the club’s financial well-being needs to be ensured independently from results on the pitch. The rationale seems obvious, a club’s higher popularity among fans leads to higher revenues. Football is the most popular sport in the world and almost half of the world’s population is interested in the sport. With this in mind, it seems naive or even negligent that the majority of professional German football clubs keep on serving the national market only. Sounding like a repeated appeal, Karl-Heinz Rummenigge, CEO of the most internationalised German football club FC Bayern Munich, describes internationalisation as “without any alternative“. He continues by explaining “without growth on the international markets, you risk the sporting competitiveness“. With a population of over 600 Million people and a high enthusiasm for football, Southeast Asia invites football clubs to start their internationalisation in the region. Hence only a structured approach and a thoughtful strategy are required to finally and successfully enter these promising markets.
Strategic Equity Partnerships In Professional Football
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Author : Tobias Duffner
language : en
Publisher: Springer Nature
Release Date : 2020-07-28
Strategic Equity Partnerships In Professional Football written by Tobias Duffner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-28 with Business & Economics categories.
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.
The Bundesliga Blueprint
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Author : Lee Price
language : en
Publisher:
Release Date : 2015
The Bundesliga Blueprint written by Lee Price and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
German Football is on a roll: winners of the 2014 World Cup, club sides leading the way in Europe, a production line of superb talent coming through the system. Yet, fifteen years ago - at Euro 2000 - it was all so different. Germany suffered one of their most humiliating tournament exits as dismal performances saw them finish bottom of their group with just one point... Immediately, the German FA set about fixing things. And rather than fudging matters, they introduced a raft of major changes designed to return German football to its sporting pinnacle in just 10 years.In this entertaining, fascinating, and superbly-researched book, sportswriter Lee Price explores German football's 10-year plan. A plan that forced clubs to invest in youth, limit the number of foreign players in teams, build success without debt, and much more. The Bundesliga Blueprint details how German fans part-own and shape their clubs, how football is affordable, and the value of beer and a good sausage on match days. The book includes interviews from Michael Ballack, Jen Nowotny and Christoph Kramer, and the movers-and-shakers behind Germany's leading clubs including Schalke, Dortmund, and Paderborn. There is no doubt that German football is the envy of many nations. There is no doubt that, thanks to them, lessons should be learned by everyone else.
Research Handbook On Sport And Covid 19
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Author : Paul M. Pedersen
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-11-11
Research Handbook On Sport And Covid 19 written by Paul M. Pedersen and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-11 with Sports & Recreation categories.
This timely Research Handbook examines sport-related research and analysis pertaining to how the sport industry has been impacted by the Covid-19 pandemic. Taking stock of the changes over the course of the pandemic, it also provides key insights into how the sport industry and its stakeholders might move forward in post-pandemic times.
What Happened To Serie A
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Author : Steven G. Mandis
language : en
Publisher: Birlinn Ltd
Release Date : 2018-10-04
What Happened To Serie A written by Steven G. Mandis and has been published by Birlinn Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Sports & Recreation categories.
In the 1980s and 1990s, Serie A was known as 'Il campionato più bello del mondo' – the most beautiful championship in the world – and had the highest match attendances in Europe. The stadiums were not only full of people, but full of colour, flags, songs and rituals. Italy hosted World Cup 1990 and the stadia and stars on show in Serie A became iconic. Across a ten year period from 1989 to 1999 a remarkable 10 different Serie A clubs occupied nearly half the places in the finals of the Champions League and Europa Cup. They were dominant. But then in the 2000s they began to fall behind and despite the Azzurri winning the World Cup in 2006 and Inter Milan winning the Champions League in 2010, Italian football was on a downwards trajectory that saw the national team fail to qualify for the 2018 World Cup, their first absence from the tournament since 1958. What happened and why? In this extraordinary book, Steven G. Mandis investigates. Given unprecedented behind-the-scenes access to Italian clubs and key decision makers and players, Mandis is the first outside researcher to rigorously analyse both the on-the-pitch and business aspects of a club and league. What he learns is completely unexpected and challenges popular explanations and conventional wisdom.
Strategic Sport Marketing
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Author : Adam Karg
language : en
Publisher: Routledge
Release Date : 2022-03-30
Strategic Sport Marketing written by Adam Karg and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-30 with Sports & Recreation categories.
Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors
Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future
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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2023-09-18
Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-18 with Business & Economics categories.
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.