Business Analytics Einsatzpotenziale Im Dienstleistungscontrolling
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Business Analytics Einsatzpotenziale Im Dienstleistungscontrolling
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Author : Goar Kagramanova
language : de
Publisher: GRIN Verlag
Release Date : 2018-04-20
Business Analytics Einsatzpotenziale Im Dienstleistungscontrolling written by Goar Kagramanova and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-20 with Business & Economics categories.
Forschungsarbeit aus dem Jahr 2017 im Fachbereich BWL - Controlling, Note: 1,3, Fachhochschule Lübeck (Fachbereich Maschinenbau und Wirtschaft), Sprache: Deutsch, Abstract: Die Digitalisierung der Wirtschaft und der technische Fortschritt sind immer häufiger das Thema, wenn es um Wandel und Weiterentwicklung geht. Sie bieten unterschiedliche Vorteile für Unternehmen, indem sie zur Unternehmenssteuerung aktiv beitragen. Mithilfe von Big Data stehen Unternehmen zahlreiche und unterschiedliche Daten zur Verfügung. Business Intelligence ist das Tool, was bisher von Unternehmen genutzt wurde, um IT-basiert das Management zu unterstützen, wenn es Darum geht Analysen, Reporting und andere Auswertungen zu erstellen. Diese basieren jedoch zunächst auf Daten, die bereits vergangen sind. Oft reichen die Analysen nur um Fragen, wie „was ist geschehen?“ und „warum ist das geschehen?“, zu beantworten. Möchte man einen Schritt weitergehen und um die Fragen „was wird geschehen?“ und „was ist zu tun?“ erweitern, so kommt der neue und erweiterte Begriff des Business Intelligence, das Business Analytics, zum Einsatz. Business Analytics ist eine IT-basierte Entscheidungsunterstützung, welches stärker auf eine quantitative, mathematische Auswertung der Daten ausgerichtet ist. Diese mathematischen und statistischen Methoden ermöglichen Unternehmen die Gewinnung neuer Erkenntnisse über den Geschäftsbetrieb hinaus. Auch das Dienstleistungsgeschäft, welches unterschiedliche Schwierigkeiten beim Steuern aufweist, kann von BA profitieren. Hierzu werden in dieser Arbeit einige Beispiele genannt, anhand denen die Potenziale von BA im Dienstleistungscontrolling erkennbar gemacht werden, sowie welche Instrumente und Methoden, die zum einsetzt kommen können. Neben einer konzeptionellen Analyse der Einsatzpotenziale wurde anschließend ein empirischer Teil eingebaut. Im Rahmen einer Onlinebefragung von Controlling Mitarbeitern, hat diese Arbeit unter anderem das Ziel, den Reifegrad von Business Analytics in Unternehmen herauszufinden. Es soll erforscht werden, inwieweit BA bereits allgemein in Unternehmen und im Dienstleistungscontrolling eingesetzt wird. Außerdem welche Instrumente und Methoden zum Einsatz kommen und ob diese bereits zu erkennbaren Vorteilen geführt haben. Anschließend soll identifiziert wer- den, welche die größten Hürden bei der Einführung sind und wie die Bedeutung von Business Analytics in Zukunft gesehen wird.
Boundless Cyber World
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Author : Nadia Kutscher
language : de
Publisher: Springer-Verlag
Release Date : 2007-07-12
Boundless Cyber World written by Nadia Kutscher and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-12 with Education categories.
Welche Bedeutung haben technische Ausstattung und soziale Zugangsorte für die Teilhabe im virtuellen Raum? Welchen Einfluss haben soziale Rahmenbedingungen auf Nutzungsdifferenzen und welche Ausprägungen finden sich in dieser Hinsicht bei Jugendlichen? In der Beantwortung dieser neuen Fragestellungen führt der Band international herausragende ExpertInnen aus verschiedenen Disziplinen zusammen. Zentrale Fragen der Bildungsteilhabe in der Informations- und Wissensgesellschaft gerade für die nachwachsende Generation, die häufig als DIE Mediengeneration schlechthin gilt, werden im Zusammenhang mit der Problematik der digitalen Spaltung thematisiert und systematisiert. Die erstmalige Zusammenführung dieser unterschiedlichen Blickwinkel führt zu neuen Erkenntnissen über die Bildungsherausforderungen des Internet.
An Essay On Culture
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Author : Bennett M. Berger
language : en
Publisher: Univ of California Press
Release Date : 2024-07-26
An Essay On Culture written by Bennett M. Berger and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-26 with Social Science categories.
The result of thirty-five years of thought and research on culture by one of the best and most literate writers in sociology, this wide-ranging review of the meaning and study of culture is Bennett Berger at his best. Drawing on his unsurpassed knowledge of the scholarly literature and on his wealth of personal experience, Berger reviews and synthesizes recent work in cultural sociology from a materialist perspective. An Essay on Culture culminates in a call for an empirical research program focused on the relation between symbolic choices and social locations, rather than on interpretive accounts of the meanings of texts or performances. Among his unusual insights are a defense of reductionism, sympathetic accounts of peer pressure and special interests, an attempt to restore some dignity to the word “ideology,” and a fresh perspective on conspiracy theory. Scholars and students of culture will find here stunning discussions and theoretical insights on ideological work, morality and culture, and on the relations between social structure and cultural structure. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1995.
Ieee Standard Vhdl Analog And Mixed Signal Extensions
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Author : IEEE
language : en
Publisher: Institute of Electrical & Electronics Engineers(IEEE)
Release Date : 1999
Ieee Standard Vhdl Analog And Mixed Signal Extensions written by IEEE and has been published by Institute of Electrical & Electronics Engineers(IEEE) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Computer hardware description languages categories.
This standard defines the IEEE 1076.1 language, a hardware description language for the description and the simulation of analog, digital, and mixed-signal systems. The language, also informally known as VHDL-AMS, is built on IEEE Std 1076-1993 (VHDL) and extends it with additions and changes to provide capabilities of writing and simulating analog and mixed-signal models.
The Service Profit Chain
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Author : James L. Heskett
language : en
Publisher: Simon and Schuster
Release Date : 1997-04-10
The Service Profit Chain written by James L. Heskett and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-10 with Business & Economics categories.
In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain. Why are a select few service firms better at what they do -- year in and year out -- than their competitors? For most senior managers, the profusion of anecdotal "service excellence" books fails to address this key question. Based on five years of painstaking research, the authors show how managers at American Express, Southwest Airlines, Banc One, Waste Management, USAA, MBNA, Intuit, British Airways, Taco Bell, Fairfield Inns, Ritz-Carlton Hotel, and the Merry Maids subsidiary of ServiceMaster employ a quantifiable set of relationships that directly links profit and growth to not only customer loyalty and satisfaction, but to employee loyalty, satisfaction, and productivity. The strongest relationships the authors discovered are those between (1) profit and customer loyalty; (2) employee loyalty and customer loyalty; and (3) employee satisfaction and customer satisfaction. Moreover, these relationships are mutually reinforcing; that is, satisfied customers contribute to employee satisfaction and vice versa. Here, finally, is the foundation for a powerful strategic service vision, a model on which any manager can build more focused operations and marketing capabilities. For example, the authors demonstrate how, in Banc One's operating divisions, a direct relationship between customer loyalty measured by the "depth" of a relationship, the number of banking services a customer utilizes, and profitability led the bank to encourage existing customers to further extend the bank services they use. Taco Bell has found that their stores in the top quadrant of customer satisfaction ratings outperform their other stores on all measures. At American Express Travel Services, offices that ticket quickly and accurately are more profitable than those which don't. With hundreds of examples like these, the authors show how to manage the customer-employee "satisfaction mirror" and the customer value equation to achieve a "customer's eye view" of goods and services. They describe how companies in any service industry can (1) measure service profit chain relationships across operating units; (2) communicate the resulting self-appraisal; (3) develop a "balanced scorecard" of performance; (4) develop a recognitions and rewards system tied to established measures; (5) communicate results company-wide; (6) develop an internal "best practice" information exchange; and (7) improve overall service profit chain performance. What difference can service profit chain management make? A lot. Between 1986 and 1995, the common stock prices of the companies studied by the authors increased 147%, nearly twice as fast as the price of the stocks of their closest competitors. The proven success and high-yielding results from these high-achieving companies will make The Service Profit Chain required reading for senior, division, and business unit managers in all service companies, as well as for students of service management.
Business Development
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Author : Andreas Kohne
language : en
Publisher: Springer
Release Date : 2019-02-04
Business Development written by Andreas Kohne and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-04 with Computers categories.
The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with new creative techniques such as Hackthons and dedicates itself more comprehensively than so far to the topic of communication in the course of changes.The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
The Process Of Business Model Innovation
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Author : Georg Stampfl
language : en
Publisher: Springer
Release Date : 2015-12-03
The Process Of Business Model Innovation written by Georg Stampfl and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Business & Economics categories.
Georg Stampfl explores in detail the nature of business model innovation processes in established companies from the organizational and the individual perspective. He outlines when and why the process of business model innovation is started, how the process of business model innovation unfolds and what contributes to or inhibits success. Moreover, the author investigates how individuals discover new business models and how innovation teams collaborate in business model innovation projects. Based on these insights the author provides helpful guidelines on how companies can tackle the business model innovation challenge.
Industrialization Of Service
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Author : Levitt
language : en
Publisher:
Release Date : 1976-01-01
Industrialization Of Service written by Levitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976-01-01 with categories.
Relationship Marketing
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Author : Manfred Bruhn
language : en
Publisher: Pearson Education
Release Date : 2003
Relationship Marketing written by Manfred Bruhn and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.