Business Blather
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Business Blather
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Author : Jerry McTigue
language : en
Publisher:
Release Date : 2021-02-09
Business Blather written by Jerry McTigue and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09 with categories.
Break free from the universal grip of business blather -- ineffectual business writing and speaking marked by vague concepts, pretentious language, arcane buzzwords, annoying acronyms, and numbing wordiness -- and start communicating in powerful, incisive ways! Learn how to write riveting LinkedIn profiles, websites, email campaigns, social media ads, press releases, presentations, white papers, and more. Business communications expert, award-winning copywriter, journalist, and author Jerry McTigue shows you how to ditch the double-talk and win over your audience with clear, creative expression that engages, enlightens and sells. In this icon-shattering work, McTigue blasts the cult-like adherence to stilted corporate babble, citing numerous examples, each followed by an eminently better way to express it. Reading this book and applying its advice, you'll unleash the power of the written and spoken word in ways that stand out brilliantly from the morass of anemic, pompous communications and achieve the results you seek. Business Blather: Stop Using Words That Sound Good But Say Nothing! is a book for our time, when attention spans are measured in nanoseconds and everything we put out there has to work harder than ever to cut through the glut of information that engulfs us daily.
Why Business People Speak Like Idiots
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Author : Brian Fugere
language : en
Publisher: Simon and Schuster
Release Date : 2005-02-22
Why Business People Speak Like Idiots written by Brian Fugere and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-22 with Business & Economics categories.
There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.
Corporate Public Relations
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Author : Marvin N. Olasky
language : en
Publisher: Routledge
Release Date : 2013-10-16
Corporate Public Relations written by Marvin N. Olasky and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-16 with Language Arts & Disciplines categories.
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
Twitter Means Business
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Author : Julio Ojeda-Zapata
language : en
Publisher: Happy About
Release Date : 2008
Twitter Means Business written by Julio Ojeda-Zapata and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Millions of Internet users have fallen in love with the Twitter microblogging service, which can engage customers, promote products, and monitor what is being said about brands. This text serves as a field guide to this powerful, flexible business tool.
The Soul Sourced Entrepreneur
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Author : Christine Kane
language : en
Publisher: BenBella Books
Release Date : 2020-11-17
The Soul Sourced Entrepreneur written by Christine Kane and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-17 with Business & Economics categories.
Can you succeed in business when your strength is more about sensitivity than swagger? If you're moved by meaning, more than manipulation? In other words: Can you succeed while still being you? Christine Kane is living proof that the answer is yes. Far too many of us have swallowed the notion that business owners have to be a certain way to be successful—strategy-obsessed, data-driven, and relentlessly aggressive. Bookstore shelves are lined with guides for entrepreneurs that urge them to "Crush it! "10X It!" or "Unf**k it!" Those who aren't crushers or unf**kers of anything are left wondering if something's wrong with them. Like,maybe they're just not cut out for business. A former songwriter and performer, and then founder of Uplevel YOU—a multi-million-dollar business coaching company—Christine Kane shows a new class of entrepreneurs another way. It's time to connect, not crush. In The Soul-Sourced Entrepreneur, Kane shares the insights that have helped thousands find success without losing themselves. In these pages, readers will find a practical plan to: • Toss out ineffective, old-school goal-setting models. • Reframe your intuition and sensitivity as valuable assets, not as flaws to hide. • Examine old patterns for clues as to what's been holding you back. • Clean up the spaces and distractions draining your energy and power. • Learn to confidently trust in your own wisdom. • Break free from fear-based decision-making that plagues most businesses. Throughout the book, you'll hear stories from other soul-sourced entrepreneurs, who employ their own reliable, unique set of best practices based as much in intuition and self-awareness as on specific skills and strategies. Forget business as usual. Your business is personal, and in this new era, authenticity, creativity, and sensitivity are what set businesses apart. The Soul-Sourced Entrepreneur is your unconventional plan to build the business of your dreams, and being wildly successful by being you.
The Last Laugh
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Author : Bill Svanoe
language : en
Publisher: Lulu.com
Release Date : 2011
The Last Laugh written by Bill Svanoe and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Dw 2 0 The Architecture For The Next Generation Of Data Warehousing
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Author : W.H. Inmon
language : en
Publisher: Elsevier
Release Date : 2010-07-28
Dw 2 0 The Architecture For The Next Generation Of Data Warehousing written by W.H. Inmon and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-28 with Computers categories.
DW 2.0: The Architecture for the Next Generation of Data Warehousing is the first book on the new generation of data warehouse architecture, DW 2.0, by the father of the data warehouse. The book describes the future of data warehousing that is technologically possible today, at both an architectural level and technology level. The perspective of the book is from the top down: looking at the overall architecture and then delving into the issues underlying the components. This allows people who are building or using a data warehouse to see what lies ahead and determine what new technology to buy, how to plan extensions to the data warehouse, what can be salvaged from the current system, and how to justify the expense at the most practical level. This book gives experienced data warehouse professionals everything they need in order to implement the new generation DW 2.0. It is designed for professionals in the IT organization, including data architects, DBAs, systems design and development professionals, as well as data warehouse and knowledge management professionals. First book on the new generation of data warehouse architecture, DW 2.0 Written by the "father of the data warehouse", Bill Inmon, a columnist and newsletter editor of The Bill Inmon Channel on the Business Intelligence Network Long overdue comprehensive coverage of the implementation of technology and tools that enable the new generation of the DW: metadata, temporal data, ETL, unstructured data, and data quality control
Parenting Inc
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Author : Pamela Paul
language : en
Publisher: Macmillan
Release Date : 2008-04-01
Parenting Inc written by Pamela Paul and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-01 with Family & Relationships categories.
A leading social critic goes inside the billion-dollar baby business to expose the marketing and the myths, helping parents determine what's worth their money—and what's a waste Parenting coaches, ergonomic strollers, music classes, sleep consultants, luxury diaper creams, a never-ending rotation of DVDs that will make a baby smarter, socially adept, and bilingual before age three. Time-strapped, anxious parents hoping to provide the best for their baby are the perfect mark for the "parenting" industry. In Parenting, Inc., Pamela Paul investigates the whirligig of marketing hype, peer pressure, and easy consumerism that spins parents into purchasing overpriced products and raising overprotected, overstimulated, and over-provided-for children. Paul shows how the parenting industry has persuaded parents that they cannot trust their children's health, happiness, and success to themselves. She offers a behind-the-scenes look at the baby business so that any parent can decode the claims—and discover shockingly unuseful products and surprisingly effective services. And she interviews educators, psychologists, and parents to reveal why the best thing for a baby is to break the cycle of self-recrimination and indulgence that feeds into overspending. Paul's book leads the way for every parent who wants to escape the spiral of fear, guilt, competition, and consumption that characterizes modern American parenthood.
Life Is Good
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Author : James L. Watts
language : en
Publisher: Dorrance Publishing
Release Date : 2017-11-13
Life Is Good written by James L. Watts and has been published by Dorrance Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-13 with Fiction categories.
Life is Good By: James L. Watts As Maria made her way from Texas to Seattle, she was short on cash but long on hope. Her beautiful young daughters, Margarita and Cecilia, needed reconstructive surgery to repair their cleft lips and palates, and Maria was headed to see a specialist who may be able to perform the life-changing surgery her girls needed. The path to a new life is never an easy one, often with its share of challenges, and Margarita’s and Cecilia’s story is no different. This is a story of how hope can overcome devastation and loss and how the promise of love and family can conquer the darkest days.
Shantytown Sketches
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Author : Anthony Joseph Drexel Biddle
language : en
Publisher:
Release Date : 1898
Shantytown Sketches written by Anthony Joseph Drexel Biddle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with Squatter settlements categories.