Business To Business Kommunikation
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Technological Economics
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Author : Thomas Baaken
language : de
Publisher:
Release Date : 2012
Technological Economics written by Thomas Baaken and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Communication in marketing categories.
Hauptbeschreibung Der rasante Fortschritt moderner Informations- und Kommunikationstechnologien und die damit verknüpfte Dynamik geschäftlicher und emotionaler Beziehungen stellen Unternehmen gerade auf B-to-B-Märkten vor enorme Herausforderungen. Immer komplexere konzeptionelle und technische Möglichkeiten müssen verstanden und angewandt werden, ohne dabei grundlegende kommunikative Prinzipien zu missachten. Dieses Buch bündelt das Know-how erfahrener Praktiker sowie renommierter Wissenschaftler und bietet einen aktuellen Überblick über Konzepte, Potenziale und Trends in d.
Business To Business Marketing Communications
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Author : Ioannis Rizomyliotis
language : en
Publisher: Palgrave Macmillan
Release Date : 2018-05-12
Business To Business Marketing Communications written by Ioannis Rizomyliotis and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-12 with Business & Economics categories.
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.
Principles Of Business Communication
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Author : Ronald E. Dulek
language : en
Publisher:
Release Date : 1990
Principles Of Business Communication written by Ronald E. Dulek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Handbook Of Business Communication
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Author : Gerlinde Mautner
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-07-24
Handbook Of Business Communication written by Gerlinde Mautner and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-24 with Language Arts & Disciplines categories.
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Intercultural Business Communication
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Author : Robert Gibson
language : en
Publisher:
Release Date : 2000
Intercultural Business Communication written by Robert Gibson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business communication categories.
Business Communication
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Author : William V. Ruch
language : en
Publisher: Merrill Publishing Company
Release Date : 1991
Business Communication written by William V. Ruch and has been published by Merrill Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Very Good,No Highlights or Markup,all pages are intact.
Business Communication
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Author : Mary Munter
language : en
Publisher: Prentice Hall
Release Date : 1987
Business Communication written by Mary Munter and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Fundamentals Of Business Communication
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Author : Frances G. Chandler
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1995
Fundamentals Of Business Communication written by Frances G. Chandler and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
I See What You Mean
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Author : D. Joel Whalen
language : en
Publisher: SAGE
Release Date : 1996
I See What You Mean written by D. Joel Whalen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.
A Guide To Business Communication
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Author : William C. Himstreet
language : en
Publisher:
Release Date : 1981
A Guide To Business Communication written by William C. Himstreet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.