Caderno Especial
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Handbook Of Research On The Future Of Advertising And Brands In The New Entertainment Landscape
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Author : Miguélez-Juan, Blanca
language : en
Publisher: IGI Global
Release Date : 2023-01-09
Handbook Of Research On The Future Of Advertising And Brands In The New Entertainment Landscape written by Miguélez-Juan, Blanca and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-09 with Business & Economics categories.
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Sustainable Development National Aspirations Local Implementation
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Author : Alan Terry
language : en
Publisher: Routledge
Release Date : 2016-04-01
Sustainable Development National Aspirations Local Implementation written by Alan Terry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Political Science categories.
Using case studies from Africa, South America, Asia and the Caribbean, this book examines the progress made in uniting national aspirations of sustainable development strategies with their local implementation. Comparing the situation on the ground with formal national environmental action plans, the book compares progress, or the lack of progress, between different sectors, cultures, regions and resources throughout the developing world. It examines whether local knowledge and actions are undermining national aspirations or whether they are being ignored at the national level with detrimental consequences to sustainable development. The measurement of sustainable development, the role of formal and informal education in sustainable development and the significance of diverse voices in the practice of sustainable development are considered. The book draws lessons from those cases which appear to be experiencing positive moves towards sustainability and examines whether common frameworks exist which suggest that good practice may be transferable from one milieu to another.
Judging Policy
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Author : Matthew M. Taylor
language : en
Publisher: Stanford University Press
Release Date : 2008-02-26
Judging Policy written by Matthew M. Taylor and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-26 with Political Science categories.
Courts, like other government institutions, shape public policy. But how are courts drawn into the policy process, and how are patterns of policy debate shaped by the institutional structure of the courts? Drawing on the experience of the Brazilian federal courts since the transition to democracy, Judging Policy examines the judiciary's role in public policy debates. During a period of energetic policy reform, the high salience of many policies, combined with the conducive institutional structure of the judiciary, ensured that Brazilian courts would become an important institution at the heart of the policy process. The Brazilian case thus challenges the notion that Latin America's courts have been uniformly pliant or ineffectual, with little impact on politics and policy outcomes. Judging Policy also inserts the judiciary into the scholarly debate regarding the extent of presidential control of the policy process in Latin America's largest nation. By analyzing the full Brazilian federal court system—including not only the high court, but also trial and appellate courts—the book develops a framework with cross-national implications for understanding how courts may influence policy actors' political strategies and the distribution of power within political systems.
Brazil And The Soviet Challenge 1917 1947
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Author : Stanley E. Hilton
language : en
Publisher: University of Texas Press
Release Date : 2010-07-22
Brazil And The Soviet Challenge 1917 1947 written by Stanley E. Hilton and has been published by University of Texas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-22 with History categories.
This study sheds new light on the Brazilian communist movement and how the specter of the USSR influenced mid-twentieth century Brazilian foreign policy. Between 1918 and 1961, Brazil and the USSR maintained formal diplomatic ties for only thirty-one months, at the end of World War II. Yet, despite the official distance, the USSR is the only external actor whose behavior, real or imagined, influenced the structure of the Brazilian state in the twentieth century. In Brazil and the Soviet Challenge, 1917–1947, Stanley Hilton examines Brazilian policy toward the Soviet Union during this period. Drawing on American, British, and German diplomatic archives and unprecedented access to official and private Brazilian records, Hilton elucidates the connection between the Brazilian elite’s perception of a communist threat and the creation of the authoritarian Estado Novo (1937–1945), the forerunner of the post-1964 national security state. Hilton shows how the 1935 communist revolt generated irresistible pressure for an authoritarian government to contain the Soviet threat; details the Brazilian government’s secret cooperation with the Gestapo during the 1930s and its concomitant efforts to forge an anti-Soviet front in the Southern Cone; and uncovers Brazil’s attempt to build counterintelligence capabilities in neighboring countries.
Overcoming Hunger And Rural Poverty Brazilian Experiences
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Author : Food and Agriculture Organization of the United Nations
language : en
Publisher: Food & Agriculture Org.
Release Date : 2018-10-18
Overcoming Hunger And Rural Poverty Brazilian Experiences written by Food and Agriculture Organization of the United Nations and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-18 with Social Science categories.
Brazil has a long tradition of public policies and efforts to eradicate hunger and poverty. The right to food is enshrined in Amendment No. 64/2010 of Brazil’s Constitution as an obligation of the State, and the country has a very progressive food security law that institutionalizes the policy and lays the foundations for broad-based social participation in priority setting, expressed in the National Council on Food and Nutrition Security (CONSEA). It was this wealth of experience (reflected in programmes and plans such as Zero Hunger, Bolsa Família and Brazil Without Extreme Poverty, applied nationwide from 2003 to 2013), together with other factors, that took the country off the Hunger Map in 2014. This report is designed to update the information and describe concrete Brazilian initiatives to facilitate South-South cooperation to a wider audience, including policymakers working to improve food security and fight poverty. In other words, it is a manual of good practice for public au thorities, technical personnel, NGOs and the general public in other Latin American, Caribbean and African countries
Migration And Public Discourse In World Christianity
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Author : Afe Adogame
language : en
Publisher: Fortress Press
Release Date : 2019-11-05
Migration And Public Discourse In World Christianity written by Afe Adogame and has been published by Fortress Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-05 with Religion categories.
Although humans have always migrated, the present phenomenon of mass migration is unprecedented in scale and global in reach. Understanding migration and migrants has become increasingly relevant for world Christianity. This volume identifies and addresses several key topics in the discourse of world Christianity and migration. Senior and emerging scholars and researchers of migration from all regions of the world contribute chapters on central issues, including the feminization of international migration, the theology of migration, south-south migration networks, the connection between world Christianity, migration, and civic responsibility, and the complicated relationship between migration, identity and citizenship. It seeks to give voice particularly to migrant narratives as important sources for public reasoning and theology in the 21st century.
Curso Pratico De Pedagogia Traduzido Da Segunda Edi O Por J P M P
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Author : Jean Baptiste DALIGAULT
language : en
Publisher:
Release Date : 1865
Curso Pratico De Pedagogia Traduzido Da Segunda Edi O Por J P M P written by Jean Baptiste DALIGAULT and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1865 with categories.
African Islands And Enclaves
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Author : Robin Cohen
language : en
Publisher: Taylor & Francis
Release Date : 2024-07-05
African Islands And Enclaves written by Robin Cohen and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-05 with Political Science categories.
Small territories and islands are significant flashpoints in the contemporary world order. They are both exposed to the vicissitudes of international power rivalries and can find it difficult to sustain a stable internal political and economic order. Originally published in 1983 this book provides a balance between enclaves and islands, between Indian and Atlantic Ocean territories and between territories that were self-governing and those that were still integrated into metropolitan political units. Each of the authors shares a close familiarity with the territories they surveyed: one that goes into a direct and sometimes brutal appreciation of the difficulties and realities of constructing a modern life in such limiting contexts
Hard Times In The Marvelous City
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Author : Bryan McCann
language : en
Publisher: Duke University Press
Release Date : 2014-01-17
Hard Times In The Marvelous City written by Bryan McCann and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-17 with History categories.
Beginning in the late 1970s, activists from the favelas of Rio de Janeiro challenged the conditions—such as limited access to security, sanitation, public education, and formal employment—that separated favela residents from Rio's other citizens. The activists built a movement that helped to push the nation toward redemocratization. They joined with political allies in an effort to institute an ambitious slate of municipal reforms. Those measures ultimately fell short of aspirations, and soon the reformers were struggling to hold together a fraying coalition. Rio was bankrupted by natural disasters and hyperinflation and ravaged by drug wars. Well-armed drug traffickers had become the new lords of the favelas, protecting their turf through violence and patronage. By the early 1990s, the promise of the favela residents' mobilization of the late 1970s and early 1980s seemed out of reach. Yet the aspirations that fueled that mobilization have endured, and its legacy continues to shape favela politics in Rio de Janeiro.
The Best Of Newspaper Design
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Author : Society for News Design
language : en
Publisher: Rockport Publishers
Release Date : 2000
The Best Of Newspaper Design written by Society for News Design and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Commercial art categories.
Award-winning entries from the 23rd annual competition of the Society for News Design.