Camera West

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Kodak And The Lens Of Nostalgia

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Author : Nancy Martha West
language : en
Publisher: University of Virginia Press
Release Date : 2000

Kodak And The Lens Of Nostalgia written by Nancy Martha West and has been published by University of Virginia Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.

Scenes Of The West

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Author : Vi Goulet
language : en
Publisher: Author House
Release Date : 2010-01-04

Scenes Of The West written by Vi Goulet and has been published by Author House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-04 with Nature categories.

From Box Camera to Digital Camera, from Amateur to Professional, Vi Goulet is an award winning photographer whose love of nature has taken her across continents on the quest for the ultimate photo. With the publishing of her works in a series of Nature Photography books Vi's dream of sharing nature's beauty with others has been realized. The individual photos in this book are catalogued for easy reference. It would be an excellent addition to anyone's reference and/or teaching library, coffee table collection or a great present for the nature lover.

The Camera In The South West

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Author : Fred Harvey
language : en
Publisher:
Release Date : 1902

The Camera In The South West written by Fred Harvey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1902 with Southwest, New categories.

Popular Photography

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Author :
language : en
Publisher:
Release Date : 2008-05

Popular Photography written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05 with categories.

Publication

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Author :
language : en
Publisher:
Release Date : 1898

Publication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with Geology categories.

Camera

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Author :
language : en
Publisher:
Release Date : 1938

Camera written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1938 with Photography categories.

Photography And Place

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Author : Donna West Brett
language : en
Publisher: Routledge
Release Date : 2015-12-07

Photography And Place written by Donna West Brett and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-07 with Photography categories.

As a recording device, photography plays a unique role in how we remember places and events that happened there. This includes recording events as they happen, or recording places where something occurred before the photograph was taken, commonly referred to as aftermath photography. This book presents a theoretical and historical analysis of German photography of place after 1945. It analyses how major historical ruptures in twentieth-century Germany and associated places of trauma, memory and history affected the visual field and the circumstances of looking. These ruptures are used to generate a new reading of postwar German photography of place. The analysis includes original research on world-renowned German photographers such as Thomas Struth, Thomas Demand, Michael Schmidt, Boris Becker and Thomas Ruff as well as photographers largely unknown in the Anglophone world.

Photography

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Author :
language : en
Publisher:
Release Date : 1891

Photography written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1891 with Photography categories.

Cyclone Cameras

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Author : Western Camera Mfg. Co
language : en
Publisher:
Release Date : 1899*

Cyclone Cameras written by Western Camera Mfg. Co and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1899* with Cyclone camera categories.

Western Camera Notes A Monthly Magazine Of Pictorial Photography Volumes 2 3

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Author : Minneapolis Camera Club
language : en
Publisher: Legare Street Press
Release Date : 2022-10-27

Western Camera Notes A Monthly Magazine Of Pictorial Photography Volumes 2 3 written by Minneapolis Camera Club and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-27 with History categories.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.