Kodak And The Lens Of Nostalgia
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Kodak And The Lens Of Nostalgia
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Author : Nancy Martha West
language : en
Publisher: University of Virginia Press
Release Date : 2000
Kodak And The Lens Of Nostalgia written by Nancy Martha West and has been published by University of Virginia Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.
Kodak And The Lens Of Nostalgia
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Author : Nancy Martha West
language : en
Publisher: University of Virginia Press
Release Date : 2000
Kodak And The Lens Of Nostalgia written by Nancy Martha West and has been published by University of Virginia Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Photography categories.
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.
A Spectacular Secret
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Author : Jacqueline Goldsby
language : en
Publisher: University of Chicago Press
Release Date : 2020-09-15
A Spectacular Secret written by Jacqueline Goldsby and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with Social Science categories.
This incisive study takes on one of the grimmest secrets in America's national life—the history of lynching and, more generally, the public punishment of African Americans. Jacqueline Goldsby shows that lynching cannot be explained away as a phenomenon peculiar to the South or as the perverse culmination of racist politics. Rather, lynching—a highly visible form of social violence that has historically been shrouded in secrecy—was in fact a fundamental part of the national consciousness whose cultural logic played a pivotal role in the making of American modernity. To pursue this argument, Goldsby traces lynching's history by taking up select mob murders and studying them together with key literary works. She focuses on three prominent authors—Ida B. Wells-Barnett, Stephen Crane, and James Weldon Johnson—and shows how their own encounters with lynching influenced their analyses of it. She also examines a recently assembled archive of evidence—lynching photographs—to show how photography structured the nation's perception of lynching violence before World War I. Finally, Goldsby considers the way lynching persisted into the twentieth century, discussing the lynching of Emmett Till in 1955 and the ballad-elegies of Gwendolyn Brooks to which his murder gave rise. An empathic and perceptive work, A Spectacular Secret will make an important contribution to the study of American history and literature.
Embodied Nostalgia
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Author : Kimon Kaketsis
language : en
Publisher:
Release Date : 2011-08-12
Embodied Nostalgia written by Kimon Kaketsis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-12 with categories.
By looking at the history of snapshot photography from the Kodak Brownie until today's iPhone, the qualities of digital snapshot photography will be measured against its analogue past. Through this critique, I will illustrate how highly valued cultural objects like the photographic print and the family album have been replaced by hypermediated transactions of images stored online via social networking websites. Specifically, I will explore why our contemporary society involves looking back to its past, and at the same time yearn for the future. Smart-phone developers tap into the niche market of this nostalgic trend and created, for example, the Hipstamatic application to give us images that capture moments that look unique, old, and most importantly, one-of-a-kind. The nostalgic qualities associated with analogue snapshot photography--aged prints, exposure flaws, soft focus, and light leaks--are mimicked by contemporary digital images, creating the illusion of historical uniqueness. Snapshot photography is about memory, time, ritual, and nostalgia; the digital is about hypermediated, immediate and constant social online photo posting. The snapshot photograph finds itself at an interesting point of transition: competing to be one step ahead of the newest technology and at the same time, imitating yesterdays technology by striving to look authentically as if from the past. The new and the old have become intermingled.
Framed Spaces
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Author : Monica E. McTighe
language : en
Publisher: UPNE
Release Date : 2012
Framed Spaces written by Monica E. McTighe and has been published by UPNE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Photography categories.
While earlier theorists held up "experience" as the defining character of installation art, few people have had the opportunity to walk through celebrated installation pieces from the past. Instead, installation art of the past is known through archival photographs that limit, define, and frame the experience of the viewer. Monica E. McTighe argues that the rise of photographic-based theories of perception and experience, coupled with the inherent closeness of installation art to the field of photography, had a profound impact on the very nature of installation art, leading to a flood of photography- and film-based installations. With its close readings of specific works, Framed Spaces will appeal to art historians and theorists across a broad spectrum of the visual arts.
Images Ethics Technology
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Author : Sharrona Pearl
language : en
Publisher: Routledge
Release Date : 2015-10-05
Images Ethics Technology written by Sharrona Pearl and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-05 with Social Science categories.
Images, Ethics, Technology explores the changing ethical implications of images and the ways they are communicated and understood. It emphasises how images change not only through their modes of representation, but through our relationship to them. In order to understand images, we must understand how they are produced, communicated, and displayed. Each of the 14 essays chart the relationship to technology as part of a larger complex social and cultural matrix, highlighting how these relations constrain and enable notions of responsibility with respect to images and what they represent. They demonstrate that as technology develops and changes, the images themselves change, not just with respect to content, but in the very meanings and indices they produce. This is a collection that not only asks: who speaks for the art? But also: who speaks for the witnesses, the cameras, the documented, the landscape, the institutional platforms, the taboos, those wishing to be forgotten, those being seen and the experience of viewing itself? Images, Ethics, Technology is ideal for advanced level students and researchers in media and communications, visual culture and cultural studies.
Writing Authorship And Photography In British Literary Culture 1880 1920
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Author : Emily Ennis
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-03-24
Writing Authorship And Photography In British Literary Culture 1880 1920 written by Emily Ennis and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-24 with Literary Criticism categories.
At the turn of the 20th century, printing and photographic technologies evolved rapidly, leading to the birth of mass media and the rise of the amateur photographer. Demonstrating how this development happened symbiotically with great changes in the shape of British literature, Writing, Authorship and Photography in British Literary Culture, 1880-1920 explores this co-evolution, showing that as both writing and photography became tools of mass dissemination, literary writers were forced to re-evaluate their professional and personal identities. Focusing on four key authors-Thomas Hardy, Bram Stoker, Joseph Conrad and Virginia Woolf-each of which had their own private and professional connections to photographs, this book offers valuable historical contexts for contemporary cultural developments and anxieties. At first establishing the authors' response to developing technologies through their non-fiction, personal correspondences and working drafts, Ennis moves on to examine how their perceptions of photography extend into their major works of fiction: A Laodicean, Dracula, The Secret Agent, The Inheritors and The Voyage Out. Reflecting on the first 'graphic revolution' in a world where text and image are now reproduced digitally and circulated en masse and online, Ennis redirects our attention to when image and text appeared alongside each other for the first time and the crises this sparked for authors: how they would respond to increasingly photographic depictions of everyday life, and in turn, how their writing adapted to a distinctly visual mass media.
Quotation And Cultural Meaning In Twentieth Century Music
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Author : David Metzer
language : en
Publisher: Cambridge University Press
Release Date : 2003-04-17
Quotation And Cultural Meaning In Twentieth Century Music written by David Metzer and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-17 with Music categories.
Examines the way the use of quotation in music both creates and transforms cultural associations.
A Companion To Photography
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Author : Stephen Bull
language : en
Publisher: John Wiley & Sons
Release Date : 2020-02-03
A Companion To Photography written by Stephen Bull and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-03 with Photography categories.
The study of photography has never been more important. A look at today's digital world reveals that a greater number of photographs are being taken each day than at any other moment in history. Countless photographs are disseminated instantly online and more and more photographic images are earning prominent positions and garnering record prices in the rarefied realm of top art galleries. Reflecting this dramatic increase in all things photographic, A Companion to Photography presents a comprehensive collection of original essays that explore a variety of key areas of current debate around the state of photography in the twenty-first century. Essays are grouped and organized in themed sections including photographic interpretation, markets, popular photography, documents, and fine art and provide comprehensive coverage of the subject. Representing a diversity of approaches, essays are written by both established and emerging photographers and scholars, as well as various experts in their respective areas. A Companion to Photography offers scholars and professional photographers alike an essential and up-to-date resource that brings the study of contemporary photography into clear focus.
Bored Lonely Angry Stupid
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Author : Luke Fernandez
language : en
Publisher: Harvard University Press
Release Date : 2020-07-07
Bored Lonely Angry Stupid written by Luke Fernandez and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-07 with Computers categories.
“Technologies have been shaping [our] emotional culture for more than a century, argue computer scientist Luke Fernandez and historian Susan Matt in this original study. Marshalling archival sources and interviews, they trace how norms (say, around loneliness) have shifted with technological change.” —Nature “A powerful story of how new forms of technology are continually integrated into the human experience...Anyone interested in seeing the digital age through a new perspective should be pleased with this rich account.” —Publishers Weekly Facebook makes us lonely. Selfies breed narcissism. On Twitter, hostility reigns. Pundits and psychologists warn that digital technologies substantially alter our emotional states, but in this lively look at our evolving feelings about technology since the advent of the telegraph, we learn that the gadgets we use don’t just affect how we feel—they can profoundly change our sense of self. When we say we’re bored, we don’t mean the same thing as a Victorian dandy. Could it be that political punditry has helped shape a new kind of anger? Luke Fernandez and Susan J. Matt take us back in time to consider how our feelings of loneliness, vanity, and anger have evolved in tandem with new technologies.