Can Gamification Close The Engagement Gap Of Generation Y
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Can Gamification Close The Engagement Gap Of Generation Y
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Author : Avo Schönbohm
language : en
Publisher: Logos Verlag Berlin GmbH
Release Date : 2014
Can Gamification Close The Engagement Gap Of Generation Y written by Avo Schönbohm and has been published by Logos Verlag Berlin GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
Gaming engages. How can employment become more attractive and fun? Only 16% of German employees are fully engaged and willing to go `the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.
Gamification In Der Experimentellen Controlling Forschung
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Author : Matthias Brenning
language : de
Publisher: BoD – Books on Demand
Release Date : 2019-10-14
Gamification In Der Experimentellen Controlling Forschung written by Matthias Brenning and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-14 with Business & Economics categories.
Verhaltenswissenschaftliche Erklärungsansätze und experimentelle Forschungsstrategien finden im Zuge der Controlling-Forschung zunehmend Berücksichtigung. Aufgrund der im Sinne der experimentellen Surrogation häufig zum Einsatz kommenden alternativen Forschungsumgebungen, Forschungsaufgaben und Versuchsperson sind diese jedoch insbesondere mit Blick auf die zu untersuchenden komplexen Problemlösungssituationen von Managern hinsichtlich ihrer Validität zu kritisieren bzw. durch den Forschenden zu begründen. So ist festzustellen, dass einerseits das Merkmal der Dynamik „echter“ komplexer Problemlösungssituationen in experimentellen Versuchsanordnungen vernachlässigt wird und dass andererseits überwiegend Studierende als Versuchspersonen herangezogen werden. Daraus können sowohl Forderungen nach Maßstäben zur Bewertung der Qualität der experimentellen Surrogation als auch nach Weiterentwicklungen experimenteller Forschungsmethoden geschlussfolgert werden. Innerhalb dieser Arbeit wird in Erwiderung auf die identifizierten Forderungen die psychologische Umwelt als Bewertungsgrundlage für die experimentelle Surrogation eingeführt und die Integration von Gamification zur Weiterentwicklung experimenteller Forschungsmethoden im Controlling untersucht. Da Gamification ein sehr junges Forschungsfeld verkörpert, erfolgt dabei sowohl auf Basis von motivationstheoretischen, kognitions- und spielwissenschaftlichen Grundlagen als auch unter Berücksichtigung der sehr oft uneinheitlichen Definitionen zunächst eine Abgrenzung. Abschließend werden durch zwei gamifizierte Experimente neue Befunde zur experimentellen Surrogation und Anknüpfungspunkte für weitere Forschungsvorhaben zu den behandelten Untersuchungsobjekten generiert.
Digitale Transformation Von Gesch Ftsmodellen
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Author : Daniel Schallmo
language : de
Publisher: Springer-Verlag
Release Date : 2016-11-01
Digitale Transformation Von Gesch Ftsmodellen written by Daniel Schallmo and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-01 with Business & Economics categories.
Dieses Buch zeigt wie es Unternehmen gelingt Ihre Geschäftsmodelle auf die Digitale Zukunft vorzubereiten und wie dadurch Wettbewerbsvorteile geschaffen und Kundenanforderungen besser erfüllt werden können. Die Autoren aus Praxis und Wissenschaft zeigen, wie die Digitale Transformation von Unternehmen über die gesamte Wertschöpfungskette hinweg gelingt. Die Beiträge behandeln Ansätze und Instrumente, Studienergebnisse und Best Practices unterschiedlicher Industrien im Kontext der Digitalen Transformation. Die Inhalte berücksichtigen divergierende Anforderungen von Unternehmen und Industrien und können nach Bedarf kombiniert und erweitert werden, um sie an die spezifischen Rahmenbedingungen eines Unternehmens anzupassen.
Talent Management Innovations In The International Hospitality Industry
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Author : Stefan Jooss
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-07-27
Talent Management Innovations In The International Hospitality Industry written by Stefan Jooss and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-27 with Business & Economics categories.
Talent Management Innovations in the International Hospitality Industry explores a wide range of subjects within the talent management field, including employer branding, creative talent, talent pools, and mentoring initiatives, along with a focus on talent identification, development, and retention.
The Gamification Of Work
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Author : Emmanuelle Savignac
language : en
Publisher: John Wiley & Sons
Release Date : 2017-02-21
The Gamification Of Work written by Emmanuelle Savignac and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-21 with Business & Economics categories.
Despite the traditional opposition between play and work, games and their structure are increasingly used in workplaces. This phenomenon of using game elements or mechanisms in other contexts than games is named “gamification”. In workplaces, the gamification is supposed to abolish the separation between work and leisure or between constraint and pleasure. This book reviews a century of game theories in the social sciences and analyzes the uses of games in workplaces. We critically question the explicit functions (learning, experimentation…) which are supposed to be conveyed by games. Finally, we show that game, understood as a structure, could have efficient social functions in the workplace.
Understanding Social Media
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Author : Sam Hinton
language : en
Publisher: SAGE
Release Date : 2013-06-17
Understanding Social Media written by Sam Hinton and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Social Science categories.
Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture. This book is essential reading for students of media studies and cultural studies.
Citizen Science For Future Generations
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Author : Reuven Yosef
language : en
Publisher: Frontiers Media SA
Release Date : 2022-03-02
Citizen Science For Future Generations written by Reuven Yosef and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-02 with Science categories.
The Kids Are Alright
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Author : John C. Beck
language : en
Publisher: Harvard Business Press
Release Date : 2006-11-01
The Kids Are Alright written by John C. Beck and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-01 with Business & Economics categories.
Think video games are kids’ stuff? Think again. According to authors John C. Beck and Mitchell Wade all those hours immersed in game culture have created masses of employees with unique attributes. This new generation that’s ninety-million strong has an amazing ability to multitask, solves problems creatively, and brings unexpected leadership to the table. But to tap these skills, we need to understand and appreciate the different ways gamers think and behave. The Kids Are Alright dispels common myths about gamers and reveals them as committed, team-oriented people who play to win.
Marketing 5 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2021-01-22
Marketing 5 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-22 with Business & Economics categories.
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Managing Generation Y
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Author : Bruce Tulgan
language : en
Publisher: Human Resource Development
Release Date : 2001
Managing Generation Y written by Bruce Tulgan and has been published by Human Resource Development this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
They thrive on challenging work and creative expression, love freedom and flexibility, and hate micromanagement. They are fiercely loyal to managers that are knowledgeable, caring coaches that can mentor them to achieve their goals. What does Gen Y expect from you? Ongoing research indicates that the fourteenth generation has expectations of their bosses such as: Provide challenging work that matters Balance clearly delegated assignments with the freedom and flexibility to produce results in their own way Reward accomplishments with increased responsibility Provide ongoing training and learning opportunities Establish mentoring relationships Managing Genertion Y is for those who want to become the employer of choice for the next cohort of young adults. Discover the Gen Y traits that pose the greatest challenges to managers as well as the best practices you can implement now to keep these upbeat, techno-savvy workers focused and motivated.
