Case Studies In The Beer Sector

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Case Studies In The Beer Sector

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Author : Roberta Capitello
language : en
Publisher: Woodhead Publishing
Release Date : 2020-09-09

Case Studies In The Beer Sector written by Roberta Capitello and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-09 with Technology & Engineering categories.

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Investigates contemporary managerial and marketing dynamics in the beer sector Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries Includes case studies that provide the reader with real-life examples on how to apply concepts discussed Offers a global, cross-cultural perspective on the beer sector in different countries and continents

The Global Brewery Industry

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Author : Jens Gammelgaard
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-01-01

The Global Brewery Industry written by Jens Gammelgaard and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Business & Economics categories.

ÔThis book describes a number of different empirical studies and evaluations of the international brewery industry. This industry has recently undergone two climactic changes within a ten to fifteen year time period. These are a significant industry-wide consolidation of firms and market shares accompanied by the internationalization of what was previously a largely local industry. Understanding the drivers and implications of such abrupt and massive change in the competitive environment of an industry is of great interest to international and strategic management scholars. Most of the bookÕs chapters address this issue, some at the global industry level, some at a regional level, and some at the level of a specific country. Taken together, they comprise an insightful case study of an interesting industry at its most interesting point in time.Õ Ð William G. Egelhoff, Fordham University, US ÔThe individual contributions in this volume paint a varied and rich picture of strategies and rivalries, the role of environments and institutions, leadership and also customer approaches in both global and local brewery industry. Some of the analysed phenomena are more standard to an IB audience, like consolidation, technological development, and shifts in global markets, but they get a specific flavor and color through this industry focus, while other topics definitely seem more specific (like ÒBierstrasseÓ on Mallorca). For readers with good taste.Õ Ð Rian Drogendijk, Uppsala University, Sweden This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally. In addition, it offers detailed analysis of some of the major players in the industry through longitudinal studies. Drawing on a range of perspectives, the contributing authors explore six overarching themes: international market developments and firm performance; host country institutional effects; multi-point competition and rivalries; cross-border M&A integration and subsidiary development; leadership and internationalization; and boundless customer interfaces through such elements as social media and tourism. The Global Brewery Industry will prove insightful for scholars across international business, as well as providing an appealing case study for advanced students. It will be invaluable to those investigating the brewery sector specifically, or working with brewing firms.

Case Studies On Brewery Industry Old Wine In A New Bottle

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Author : Muthu Kumar R
language : en
Publisher:
Release Date :

Case Studies On Brewery Industry Old Wine In A New Bottle written by Muthu Kumar R and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

The Geography Of Beer

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Author : Nancy Hoalst-Pullen
language : en
Publisher: Springer Nature
Release Date : 2020-03-02

The Geography Of Beer written by Nancy Hoalst-Pullen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-02 with Science categories.

This book builds on the highly successful Geography of Beer: Regions, Environment, and Society (2014) and investigates the geography of beer from two expanded perspectives: culture and economics. The respective chapters provide case studies that illustrate various aspects of these themes. As the beer industry continues to reinvent itself and its economic and cultural geographies, this book showcases historical, current, and future trends at the local, regional, national, and international scales.

Case Studies In The Traditional Food Sector

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Author : Alessio Cavicchi
language : en
Publisher: Woodhead Publishing
Release Date : 2017-11-14

Case Studies In The Traditional Food Sector written by Alessio Cavicchi and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-14 with Technology & Engineering categories.

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R&D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment. Bridges the gap between scholars and practitioners in understanding consumers in the traditional food sector Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the food industry

The Beer Brewing Industry In Japan

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Author : Josè-Maria Martinez-Abarca
language : en
Publisher:
Release Date : 1993

The Beer Brewing Industry In Japan written by Josè-Maria Martinez-Abarca and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Brewing industry categories.

Internet Marketing For Brew Industry

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Author : Buffy Kostelnick
language : en
Publisher:
Release Date : 2021-06-07

Internet Marketing For Brew Industry written by Buffy Kostelnick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-07 with categories.

Have you noticed that breweries seem to be everywhere? Even small towns are boasting their own brews and selling bottles of the hoppy stuff online. The first step to marketing any brewery is to spend time on the recipe. In other words, it has to live up to the expectations and hype. Taste and appearance are integral to any great craft brew. No aficionado wants to pour a glass of liquid that looks and smells like a swill. If you want to promote your brewery on the internet, then this book is for you. This book is an ideal introduction for people who are associated with the brewing industry and at the same time want to get a solid foundation of e-marketing. What will you find in this book? Theory - marketing and marketing-mix elements, the relation of them to internet marketing, as well as the legal aspects, tools, their evolution, and the impact on the creation of advertising campaigns. The reader will also be introduced to marketing in the brewing industry. Practice - case study: characteristics of the beer market in Poland. Why Poland? In recent years, Poland has been experiencing a real flourishing of brewing. One of the largest brewing enterprises in Poland - Kompania Piwowarska and its Tyskie brand - was selected for the case study. The reader will be able to familiarize themselves with the company's strategic analysis, its macro-environment, micro-environment, communication channels used by the company, product portfolio, and their campaigns. Buy this book now.

Beer In East Asia

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Author : Paul Chambers
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-17

Beer In East Asia written by Paul Chambers and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-17 with History categories.

Chambers, Nuangjamnong, and their contributors look at how the development of the beer industry in East Asia presents a unique opportunity for understanding the region’s political economy. Asia is both the world’s largest beer-consuming and beer-producing region, and the fastest growing beer market. Per-capita consumption is lower than Europe, but catching up fast. Beer consumption is also widely understood to correlate closely with economic growth and urbanization, much more so than other alcoholic beverages like spirits. With ten country case studies from both Northeast and Southeast Asia, the contributors to this volume look at the history of beer production and consumption across East Asia through a lens of historical institutionalism and political economy. In doing so they not only examine the development of the beer industry in the region but also what it tells us about the countries themselves. They ask questions such as: To what extent have state versus societal actors influenced the path of beer production? How has beer production changed? Was there a critical juncture at which beer production abruptly changed course? A valuable resource for students and scholars of modern East Asian History, and particularly those with a focus on colonial history, industrial history, and state-society relations.

Economic Perspectives On Craft Beer

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Author : Christian Garavaglia
language : en
Publisher: Springer
Release Date : 2017-12-19

Economic Perspectives On Craft Beer written by Christian Garavaglia and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-19 with Business & Economics categories.

This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.

The Implementation Of A New Technology In The Beer Industry

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Author : Mark David John Lindsay
language : en
Publisher:
Release Date : 1993

The Implementation Of A New Technology In The Beer Industry written by Mark David John Lindsay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Organizational change categories.