Casting For Big Ideas
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Casting For Big Ideas
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Author : Andrew Jaffe
language : en
Publisher: John Wiley & Sons
Release Date : 2003-09-24
Casting For Big Ideas written by Andrew Jaffe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-24 with Business & Economics categories.
"Casting for Big Ideas" ist das einzige Buch zum Thema Werbung, das sich mit der Leitung einer Werbeagentur auseinandersetzt. Es basiert auf der langjährigen Praxiserfahrung und dem engen Netz persönlicher Kontakte des Autors. Andrew Jaffe - Altvater der Werbebranche - präsentiert hier wichtige Lektionen zu Management und Erfolg einer Werbeagentur. Er macht deutlich, dass das Geschäftsmodell von vor 40 Jahren heute ausgedient hat, in einer Zeit, in der Kürzungen des Werbebudgets an der Tagesordnung sind und immer neue Formen externer Marketing Services und Strategien gefragt sind. Anhand der Metapher des Fliegenfischens beschreibt er einen Ansatz für langfristiges und beständiges Wachstum in dieser äußerst wettbewerbsintensiven und wechselhaften Branche, die ja gerade von kurzfristigen Erfolgen profitiert. Das Buch behandelt das Thema von einer Management-orientierten Perspektive unter dem Motto 'Zurück zu den Ideen', das von führenden modernen Autoren, wie Sergio Zyman und Mark Earls bereits postuliert wird. Enthalten sind Interviews mit führenden Köpfen von Top-Werbeagenturen wie z.B. Bob Schmetterer von Euro RSCG, Lazarus von Ogilvy und Jean-Marie Dru von TWBA. "Casting for Big Ideas": Der ultimative Ratgeber für Agenturchefs, die sich im modernen Geschäftsumfeld behaupten wollen.
Casting For Big Ideas
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Author : Andrew Jaffe
language : en
Publisher: John Wiley & Sons
Release Date : 2003-06-26
Casting For Big Ideas written by Andrew Jaffe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-26 with Business & Economics categories.
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.
A Practical Guide To Ensemble Devising
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Author : Davis Robinson
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
A Practical Guide To Ensemble Devising written by Davis Robinson and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Performing Arts categories.
Ensemble devising can be a daunting prospect for many actors: it requires a level of imagination, commitment and risk-taking not always seen in conventional theatre. In this handy volume, Davis Robinson uses his wealth of knowledge and expertise, garnered over thirty years of devising, to teach you the ins and outs of ensemble theatre making. A Practical Guide to Ensemble Devising leads you through the process of collaborative theatre, from warm-ups and generating ideas to editing and polishing a performance. It features a comprehensive series of exercises throughout, which will allow you to build the foundational skills required for a range of productive ensemble work. By discussing the work of a number of internationally acclaimed practitioners, Robinson encourages you to develop your own unique style of performance. Lively and accessible, this book is invaluable for anyone interested in developing their devising skills.
Big Ideas
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Author : Alex Hutchinson
language : en
Publisher: Sterling Publishing Company, Inc.
Release Date : 2009
Big Ideas written by Alex Hutchinson and has been published by Sterling Publishing Company, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Technology & Engineering categories.
From the polio vaccine to the Post-It, the personal computer to Prozac, these are the scientific and technological innovations that have transformed our world. Award-winning author Alex Hutchinson unveils the 100 greatest inventions of the modern era--starting with the discovery of the transistor in 1947--complete with original photographs and anecdotes about their creation. For example, a candy bar melting in a scientist’s pocket during an experiment led to the invention of the microwave oven. Hutchinson consulted 25 experts at 17 museums and universities; their collective expertise spans aeronautics, automobiles, biology, computers, medicine, physics, and a host of other fields. The result includes some well-known breakthroughs (the laser, in-vitro fertilization) as well as a host of surprises (waffle-sole running shoes, the pull-top can). This charming book will delight, fascinate, and educate.
The Big Idea Companion For Preaching And Teaching
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Author : Matthew D. Kim
language : en
Publisher: Baker Books
Release Date : 2021-04-20
The Big Idea Companion For Preaching And Teaching written by Matthew D. Kim and has been published by Baker Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-20 with Religion categories.
Preaching 2022 Book of the Year Haddon Robinson's widely used and influential text, Biblical Preaching, has influenced generations of students and preachers. In The Big Idea Companion for Preaching and Teaching, trusted leading evangelical homileticians, teachers of preaching, and experienced pastors demonstrate that Robinson's "big idea" approach to expository preaching still works in today's diverse cultures and fast-paced world. This accessible resource offers an insider's view on figuring out the big idea of each book of the Bible, helping preachers and teachers check their interpretation of particular biblical books and passages. The contributors offer tips on how to divide each book of the Bible into preaching and teaching passages, guidance on difficult passages and verses, cultural perspectives for faithful application, and suggested resources for interpreting, preaching, and teaching. Pastors, teachers, Bible study leaders, small groups, and college and seminary students and professors will find a wealth of valuable information in this resource.
First Time Filmmaker F Ups
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Author : Daryl Bob Goldberg
language : en
Publisher: Taylor & Francis
Release Date : 2012
First Time Filmmaker F Ups written by Daryl Bob Goldberg and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Art categories.
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Teaching History With Big Ideas
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Author : S. G. Grant
language : en
Publisher: R&L Education
Release Date : 2010-07-16
Teaching History With Big Ideas written by S. G. Grant and has been published by R&L Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-16 with Education categories.
In the case studies that make up the bulk of this book, middle and high school history teachers describe the decisions and plans and the problems and possibilities they encountered as they ratcheted up their instruction through the use of big ideas. Framing a teaching unit around a question such as 'Why don't we know anything about Africa?' offers both teacher and students opportunities to explore historical actors, ideas, and events in ways both rich and engaging. Such an approach exemplifies the construct of ambitious teaching, whereby teachers demonstrate their ability to marry their deep knowledge of subject matter, students, and the school context in ways that fundamentally challenge the claim that history is 'boring.'
Little Stories Big Ideas
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Author : W. Hamp Watson, Jr.
language : en
Publisher:
Release Date : 2005-09
Little Stories Big Ideas written by W. Hamp Watson, Jr. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with Religion categories.
Kids Acting For Brain Surgeons
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Author : Hollywood OS
language : en
Publisher: Hollywood OS
Release Date : 2007-07
Kids Acting For Brain Surgeons written by Hollywood OS and has been published by Hollywood OS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07 with Performing Arts categories.
Readers will read about the basic tools they will need to get their kids started in the entertainment industry, a bunch of tips and tricks along the way, and find out how a so-called "talent agency" scams unsuspecting families out of thousands of dollars. Get informed so you don't get ripped off. This second edition is completely revised and loaded with useful advice to help parents and children navigate their way through the entertainment industry. Just a few of the subjects covered in this book:getting professional photos on a budget; creating a resume even if you have no credits; marketing your children effectively; audition do's and dont's; practice scenes and monologues; complete listings of casting companies and talent agencies working with kids; direct advice from agents, stage moms, and a working child actor; and a reference section of pay rates, financial advice, industry terms, studio addresses, and industry phone numbers and Internet links
Writing Your Journal Article In Twelve Weeks Second Edition
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Author : Wendy Laura Belcher
language : en
Publisher: University of Chicago Press
Release Date : 2019-06-07
Writing Your Journal Article In Twelve Weeks Second Edition written by Wendy Laura Belcher and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-07 with Language Arts & Disciplines categories.
“Wow. No one ever told me this!” Wendy Laura Belcher has heard this countless times throughout her years of teaching and advising academics on how to write journal articles. Scholars know they must publish, but few have been told how to do so. So Belcher made it her mission to demystify the writing process. The result was Writing Your Journal Article in Twelve Weeks, which takes this overwhelming task and breaks it into small, manageable steps. For the past decade, this guide has been the go-to source for those creating articles for peer-reviewed journals. It has enabled thousands to overcome their anxieties and produce the publications that are essential to succeeding in their fields. With this new edition, Belcher expands her advice to reach beginning scholars in even more disciplines. She builds on feedback from professors and graduate students who have successfully used the workbook to complete their articles. A new chapter addresses scholars who are writing from scratch. This edition also includes more targeted exercises and checklists, as well as the latest research on productivity and scholarly writing. Writing Your Journal Article in Twelve Weeks is the only reference to combine expert guidance with a step-by-step workbook. Each week, readers learn a feature of strong articles and work on revising theirs accordingly. Every day is mapped out, taking the guesswork and worry out of writing. There are tasks, templates, and reminders. At the end of twelve weeks, graduate students, recent PhDs, postdoctoral fellows, adjunct instructors, junior faculty, and international faculty will feel confident they know that the rules of academic publishing and have the tools they need to succeed.