Categories In Markets
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Categories In Markets
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Author : Greta Hsu
language : en
Publisher: Emerald Group Publishing
Release Date : 2010-11-12
Categories In Markets written by Greta Hsu and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-12 with Business & Economics categories.
Focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume explores topics such as: how new categories emerge, become enacted and gain consensus, how categories are used by market agents, and how category systems change over time.
Categories In Markets
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Author : Greta Hsu
language : en
Publisher: Emerald Group Publishing Limited
Release Date : 2010-11-12
Categories In Markets written by Greta Hsu and has been published by Emerald Group Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-12 with Business & Economics categories.
Focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume explores topics such as: how new categories emerge, become enacted and gain consensus, how categories are used by market agents, and how category systems change over time.
Play Bigger
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Author : Al Ramadan
language : en
Publisher: Hachette UK
Release Date : 2016-06-14
Play Bigger written by Al Ramadan and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
Categories In Markets
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Author : Greta Hsu
language : en
Publisher: Emerald Group Publishing
Release Date : 2010-11-12
Categories In Markets written by Greta Hsu and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-12 with Business & Economics categories.
Focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume explores topics such as: how new categories emerge, become enacted and gain consensus, how categories are used by market agents, and how category systems change over time.
From Categories To Categorization
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Author : Rodolphe Durrand
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-03-28
From Categories To Categorization written by Rodolphe Durrand and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-28 with Business & Economics categories.
This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
Market Categories Expertise And Evaluation Of Organizations
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Author : Arnaud Cudennec
language : en
Publisher:
Release Date : 2020
Market Categories Expertise And Evaluation Of Organizations written by Arnaud Cudennec and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
This dissertation examines how categories -- groupings that are built upon social and cognitive similarities -- affect the evaluation of organizations in markets. Research shows that market audiences are likely to penalize organizations that combine multiple categories. Questioning the past studies' underlying assumptions, my work contextualizes this demand of categorical purity by studying the role of (i) category nesting, that is the hierarchical disposition of categories, (ii) audience members' heterogeneity in expertise and modes of categorization (the way individuals group entities together), and (iii) the differences of categorical valence. Using experimental tests (Chapter 1), longitudinal data on venture capital deals worldwide from 1994 to 2017 (Chapter 2) as well as theoretical developments (Chapter 3), this dissertation provides evidence of conditions under which categorically atypical organizations are better appraised than categorically pure organizations in markets. This work offers contribution to organization theory and economic sociology by speaking to research on market categories, experts' evaluations and optimal distinctiveness.
Handbook Of Market Segmentation
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Author : Art Weinstein
language : en
Publisher: Psychology Press
Release Date : 2004
Handbook Of Market Segmentation written by Art Weinstein and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
Categories And Competition
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Author : Gino Cattani
language : en
Publisher:
Release Date : 2017
Categories And Competition written by Gino Cattani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
In this paper, we review, integrate, and extend the literature on markets, competition, and categories as it applies to strategic management theory. Developments in the literatures of economics and organizational theory have shed new light on market categories and category dynamics. These developments highlight the fact that boundary questions are fundamental to the competitive process, and represent a fertile area for research and theory. The objective is to encourage a theoretically grounded rapprochement between current strategic management research and both older and newer research on categories and competition.
Special Issue Culture And Classification In Markets
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Author : Ronald L. Breiger
language : en
Publisher:
Release Date : 2005
Special Issue Culture And Classification In Markets written by Ronald L. Breiger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Consumer Centric Category Management
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Author : ACNielsen
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-12
Consumer Centric Category Management written by ACNielsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-12 with Business & Economics categories.
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.