Causewired
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Causewired
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Author : Tom Watson
language : en
Publisher: John Wiley & Sons
Release Date : 2008-11-24
Causewired written by Tom Watson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-24 with Business & Economics categories.
Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers. Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.
Social Media Engagement For Dummies
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Author : Aliza Sherman
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-23
Social Media Engagement For Dummies written by Aliza Sherman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-23 with Business & Economics categories.
Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Guerrilla Marketing To Heal The World
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Author : Jay Conrad Levinson
language : en
Publisher: Morgan James Publishing
Release Date : 2016-03-15
Guerrilla Marketing To Heal The World written by Jay Conrad Levinson and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-15 with Business & Economics categories.
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
Giving With Confidence
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Author : Colburn Wilbur
language : en
Publisher: Heyday.ORIM
Release Date : 2017-01-01
Giving With Confidence written by Colburn Wilbur and has been published by Heyday.ORIM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Business & Economics categories.
“The pitfalls, potential, and the ins and outs of charitable giving . . . a must-read for all nonprofit leaders, donors, and students.”—Marjorie Schwarzer, award-winning author of Riches, Rivals, and Radicals There are thousands of books that tell you how to get money, but few that cover something just as challenging: how to give money away. Giving with Confidence provides thoughtful guidance culled from decades of experience in the philanthropy world. Whether you are an individual who donates to your favorite charity or the head of a small to medium-sized foundation, the gentle practicalities of this book will enable you to manage your giving with effectiveness and personal satisfaction. By following its seven core principles, you will have what you need for “improving the reach, scope, and impact” of your contributions. “Reveals the secret sauce of philanthropy with humor, wisdom, and plain good storytelling. This book is a gift for anyone who has considered giving.”—Ralph Lewin, president and CEO of Cal Humanities “There is a ton of advice for the wealthiest givers, but none for those of us who give more than $5,000 but less than $75,000 per year. Here in a non-dogmatic style are some approaches and guidelines to make donors feel more effective. Thank you, Cole and Fred.”—Jan Masaoka, CEO of the California Association of Nonprofits “[An] outstanding guide to creative and effective grantmaking, this time for the individual philanthropist.”—Dawn Hawk, program officer for the Philanthropic Ventures Foundation “Part up-to-date behind-the-scenes guide, part how-to, this potent little book distills the wisdom of a life’s work in philanthropy by one of our best thinkers and most devoted practitioners.”—Marilyn Bancel, author of Preparing Your Capital Campaign
Standing On The Sun
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Author : Christopher Meyer
language : en
Publisher: Harvard Business Press
Release Date : 2012
Standing On The Sun written by Christopher Meyer and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
"That global commerce is undergoing a tectonic shift is no secret. What you haven't yet heard, and are probably looking for, is a clear-eyed and cogent view of what the world will look like as this transformation takes shape, including the specific opportunities that will emerge. This book scans the world landscape to provide a vision for the future, and delivers the so-what action items that businesses so desperately need. . This is not a book about the recent great recession or the best policy moves. It's about economic change drawn on a larger canvas, and how it is ushering in a whole new future for capitalism. . Standing on the Sun does not discuss marketing to the "bottom of the pyramid" or success models for doing business in the emerging economies. Instead, it identifies the innovations that will disrupt the patterns of business and governance around the world. It will reveal the nascent, market-leading management solutions that are the very beginning of the next wave. It will offer compelling stories and examples that describe the new measurement of value, the changing nature of scarcity, the value of sustainability, and the pricing of externalities that are all suddenly wide open to reinterpretation"-- Provided by publisher.
Museum
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Author :
language : en
Publisher:
Release Date : 2009
Museum written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Museums categories.
Press Concentration And Monopoly
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Author : Robert G. Picard
language : en
Publisher: Praeger
Release Date : 1988
Press Concentration And Monopoly written by Robert G. Picard and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
This book is the first to address the problem of economic concentration and monolopoly in the newspaper industry. Some of the chapters are written from an economic standpoint and deal with the factors that bring about this occurence with the resulting effect that economic conditions have on newspapers' content. The volume also deals with public policy issues involving antitrust, joint operating agreements and other actions. This study provides pragmatic, reliable, independent information about the results of concentration and monopoly and considers their impact on concrete issues such as news diversity, employee relations, advertising rates, and concern for public service, among others.
Racial Politics In An Era Of Transnational Citizenship
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Author : Michael Chang
language : en
Publisher: Lexington Books
Release Date : 2004
Racial Politics In An Era Of Transnational Citizenship written by Michael Chang and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with History categories.
Following 1996's 'Asian Donorgate' campaign finance controversy, Chinese Americans, and by proxy all Asian Americans, were depicted in U.S. public discourse as foreigners subversively attempting to buy influence with U.S. politicians. Racial Politics in an Era of Transnational Citizenship asks, Will the perception of the Asian American as the 'perpetual foreigner' continue to reproduce itself uncritically, heightening during times of media-supported nationalism? Scholar Michael Chang's incisive work contributes greatly to current debates on civil rights and on the meaning of 'citizenship' and 'belonging' among a transnational community and in a globalized world.
The Death Of Why
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Author : Andrea Batista Schlesinger
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2009-07-13
The Death Of Why written by Andrea Batista Schlesinger and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-13 with Political Science categories.
Obsessed with answers, we have lost sight of the power and value of questions. Debates over globalization, climate change, health care, and poverty will not be “solved” with simple answers, but that's what Americans are being trained to expect. Andrea Batista Schlesinger argues that we're besieged by cultural forces that urge us to avoid critical thinking and independent analysis. The media reduces politics to a spectator sport, standardized tests teach students to fill in the dots instead of opening their minds, and even the Internet promotes habits that discourage looking deeper. But the situation isn't hopeless. Schlesinger profiles individuals and institutions renewing the practice of inquiry—particularly in America's youth—at a time when our society demands such activity from us all. Our resilience will depend on our ability to struggle with what we don't know, to live and think outside comfortable bubbles of sameness, and, ultimately, to ask questions.
Ict Management In Non Profit Organizations
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Author : Ariza-Montes, José Antonio
language : en
Publisher: IGI Global
Release Date : 2014-04-30
Ict Management In Non Profit Organizations written by Ariza-Montes, José Antonio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Business & Economics categories.
The instability of todays economic climate calls for non-profit organizations to approach social problems in new and interesting ways, and Information and Communication Technologies may serve as an answer to this call. ICT Management in Non-Profit Organizations aims to explore the effective and comprehensive deployment of appropriate ICT strategies within the nonprofit sector. This innovative reference work will discuss how ICT enables the non-profit sector to achieve organizational efficiency, effectiveness, and, ultimately, self sufficiency, and will provide elected and appointed policymakers, managers, and planners in governments, public agencies, and nonprofit organizations with a comprehensive strategy for creating an ICT management agenda in the non-profit sector.