Chancen Und Gefahren Des Einsatzes Von Social Media Im Veranstaltungsmarketing Ffentlicher Events
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Chancen Und Gefahren Des Einsatzes Von Social Media Im Veranstaltungsmarketing Ffentlicher Events
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Author : Marie-Claire Royda
language : de
Publisher: GRIN Verlag
Release Date : 2020-07-08
Chancen Und Gefahren Des Einsatzes Von Social Media Im Veranstaltungsmarketing Ffentlicher Events written by Marie-Claire Royda and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-08 with Business & Economics categories.
Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hochschule für Medien, Kommunikation und Wirtschaft, Sprache: Deutsch, Abstract: Die vorliegende Arbeit handelt von den Chancen und Gefahren des Einsatzes von Social Media im Veranstaltungsmarketing öffentlicher Events und bezieht sich hierbei auf den B2C-Bereich. Das Internet ist ein weltweites Informationssystem und dient mittlerweile mit seinen zahlreichen Funktionen der Erfassung, Bereitstellung, Übertragung und Speicherung von Inhalten. Mit der stetigen Entwicklung der sozialen Medien findet eine bedeutende Veränderung der Kommunikation zwischen den Konsumenten und den Unternehmen statt. Durch die starke Hinwendung der Konsumenten zu den sozialen Netzwerken müssen Unternehmen ihre Kommunikationspolitik anpassen und somit die zeitgemäßen Kommunikationsstrategien wie Social Media Plattformen als medial vermittelte Kommunikationsform einbinden. Dies betrifft demnach auch öffentliche Events als Art der Live- Kommunikation, wodurch sich neue Fähigkeiten der dialogischen Kommunikation und neue Perspektiven für die Weiterentwicklung des Veranstaltungsmarketings eröffnen. Das Ziel dieser Arbeit ist klarzustellen, inwieweit soziale Netzwerke in Bezug auf öffentliche Events bereits genutzt werden und welche Potentiale diese aufweisen. Außerdem wird aufgezeigt, mit welchen Chancen aber auch Risiken der Einsatz von Social Media im Veranstaltungsmarketing einhergeht. Zunächst werden hierfür im theoretischen Grundlagenteil die drei zentralen Hauptkomponenten „Social Media“, „Events“ und „Veranstaltungsmarketing“ definiert und näher erläutert. Daraufhin werden die Nutzung und das Potential von Social Media in Bezug auf Events dargelegt, indem zuerst detailliert auf die Nutzung von sozialen Netzwerken eingegangen wird. Außerdem werden die Social-Media-Plattformen im Bezug des Einsetzens auf öffentlichen Marketing Events und Public Events zusammengeführt und die Chancen und Risiken, welche damit einhergehen, aufgezeigt. Anschließend folgt die Ausarbeitung von erfolgreichem Veranstaltungsmarketing mithilfe eines sogenannten „Social-Media-Eventplans“. Dies wird am Praxisbeispiel des erfolgreichen Rockfestivals Rock am Ring veranschaulicht, welches durch seine unterschiedlichen Musikstilrichtungen eines der größten und bekanntesten Festivals in Deutschland ist. Zuletzt wird eine zusammenfassende Einschätzung vorgenommen, in welcher Hinsicht die sozialen Netzwerke für das Veranstaltungsmarketing im Business-to-Consumer-Bereich sinnvoll sind.
Spinning The Semantic Web
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Author : Dieter Fensel
language : en
Publisher: MIT Press
Release Date : 2005
Spinning The Semantic Web written by Dieter Fensel and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.
A guide to the Semantic Web, which will transform the Web into a structured network of resources organized by meaning and relationships.
Corporate Event Project Management
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Author : William O'Toole
language : en
Publisher: John Wiley & Sons
Release Date : 2002-10-15
Corporate Event Project Management written by William O'Toole and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-15 with Business & Economics categories.
Applies generally accepted project management tools to corporate event planning. * Offers unique, focused coverage dedicated completely to corporate events. * Includes case studies from North and South America, Europe, and the Asian-Pacific area. * Features an accompanying Web site with value-added tools, forms, and checklists.
Political Branding
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Author : Christopher Pich
language : en
Publisher: Routledge
Release Date : 2020-12-17
Political Branding written by Christopher Pich and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Business & Economics categories.
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Supply Chain Safety Management
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Author : Michael Essig
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-29
Supply Chain Safety Management written by Michael Essig and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-29 with Business & Economics categories.
Companies face a variety of risks resulting from cost reduction strategies, rationalization measures, global sourcing, and outsourcing activities. Due to the large number of actors involved, extremely close ties emerge, which significantly increase supply chains’ vulnerability to disruptions – this has been shown again and again in the past few years. Against this background, the aspect of supply continuity is of increasing importance for all activities that relate to procurement, logistics, and supply chain management. Its objective is to ensure the continuous operation of supply chains, i.e., the uninterrupted flow of material, information, and coordination from the initial supplier to the end customer. Therefore, it is necessary to adopt adequate measures that take into consideration not only potential losses but also potential gains (so-called speculative risks). With this book, the concept of Supply Chain Safety Management is introduced. The concept itself is embedded in a comprehensive and dynamic management process. Depending on a supply chain’s individual objectives, a set of courses of action is offered for any risk factors – whether they are identifiable and quantifiable or not. The practicability of Supply Chain Safety Management is highlighted by various case studies. The book “Supply Chain Safety Management: Achieving Security and Robustness in Logistics” targets both the areas of science and of practice. First, the state of the art in research is reflected and valuable impulses for new and respectively for further research fields are provided by taking into consideration the points of view of scientists and practitioners in the business environment. Next, theoretically well‐substantiated, modern approaches and tools applicable to the business world are offered, an impetus for new ideas and fields of positioning is given and best practice examples are presented allowing a fruitful exchange of experiences between practitioners.
Introduction To Business Information Systems
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Author : Rolf T. Wigand
language : en
Publisher: Springer Science & Business Media
Release Date : 2003-05-21
Introduction To Business Information Systems written by Rolf T. Wigand and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-21 with Business & Economics categories.
After describing the functions of the PC and the role of computers in local and global networks, the authors explain the fundamentals of data management, as well as the support of firms' functions and processes through information processing. The concepts utilized are deployed in a multitude of modern and integrated application systems in manufacturing and service industries. These application examples make up the core of the book. Many application examples illustrate the methodologies addressed.
Introduction To Econometrics
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Author : James H. Stock
language : en
Publisher: Prentice Hall
Release Date : 2015
Introduction To Econometrics written by James H. Stock and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Econometrics categories.
For courses in Introductory Econometrics Engaging applications bring the theory and practice of modern econometrics to life. Ensure students grasp the relevance of econometrics with Introduction to Econometrics-the text that connects modern theory and practice with motivating, engaging applications. The Third Edition Update maintains a focus on currency, while building on the philosophy that applications should drive the theory, not the other way around. This program provides a better teaching and learning experience-for you and your students. Here's how: Personalized learning with MyEconLab-recommendations to help students better prepare for class, quizzes, and exams-and ultimately achieve improved comprehension in the course. Keeping it current with new and updated discussions on topics of particular interest to today's students. Presenting consistency through theory that matches application. Offering a full array of pedagogical features. Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for ISBN-10: 0133595420 ISBN-13: 9780133595420. That package includes ISBN-10: 0133486877 /ISBN-13: 9780133486872 and ISBN-10: 0133487679/ ISBN-13: 9780133487671. MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.
An Outline Of The History Of Economic Thought
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Author : Ernesto Screpanti
language : en
Publisher: OUP Oxford
Release Date : 2005-05-26
An Outline Of The History Of Economic Thought written by Ernesto Screpanti and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-26 with Business & Economics categories.
This book provides a comprehensive overview of the development of economics from its beginnings, at the end of the Middle Ages, up to contemporary developments. It is strong on contemporary theory, providing extensive coverage of the twentieth century, particularly since the Second World War. The second edition has been revised and updated to take account of new developments in economic thought.
Successful Event Management
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Author : Anton Shone
language : en
Publisher:
Release Date : 2013
Successful Event Management written by Anton Shone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Special events categories.
This work is a guide to organizing major events such as festivals, parties, concerts, weddings, and conferences. It includes photocopiable forms that will help readers to plan and budget, and case studies and websites to learn from
Mathematical Formulas For Economists
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Author : Bernd Luderer
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-11-17
Mathematical Formulas For Economists written by Bernd Luderer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-17 with Business & Economics categories.
The present collection of formulas has been composed for students of economics or management science at universities, colleges and trade schools. It contains basic knowledge in mathematics, financial mathematics and statistics in a compact and clearly arranged form. This volume is meant to be a reference work to be used by students of undergraduate courses together with a textbook, and by researchers in need of exact statements of mathematical results. People dealing with practical or applied problems will also find this collection to be an efficient and easy-to-use work of reference.