Children S Television Advertising
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Advertising To Children On Tv
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2004-09-22
Advertising To Children On Tv written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-22 with Language Arts & Disciplines categories.
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Research On The Effects Of Television Advertising On Children
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Author : Richard Adler
language : en
Publisher: Washington : National Science Foundation
Release Date : 1977
Research On The Effects Of Television Advertising On Children written by Richard Adler and has been published by Washington : National Science Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Advertising categories.
Advertising To Children On Tv
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2004-09-22
Advertising To Children On Tv written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-22 with Business & Economics categories.
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Advertising To Children
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Author : M. Carole Macklin
language : en
Publisher: SAGE
Release Date : 1999-07-16
Advertising To Children written by M. Carole Macklin and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-16 with Business & Economics categories.
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.
Children S Television Advertising
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Author : Thomas E. Barry
language : en
Publisher:
Release Date : 1977
Children S Television Advertising written by Thomas E. Barry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Business & Economics categories.
The Impact Of Television Advertising On Children
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Author : Dr. Anjali Y. Chaudhari
language : en
Publisher: Lulu.com
Release Date :
The Impact Of Television Advertising On Children written by Dr. Anjali Y. Chaudhari and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Research On The Effects Of Television Advertising On Children
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Author :
language : en
Publisher:
Release Date : 1977
Research On The Effects Of Television Advertising On Children written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Television advertising and children categories.
Television Advertising And Children
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Author : Brian M. Young
language : en
Publisher: Oxford University Press, USA
Release Date : 1990
Television Advertising And Children written by Brian M. Young and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".
Advertising To Children
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Author : M. Blades
language : en
Publisher: Springer
Release Date : 2014-08-29
Advertising To Children written by M. Blades and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-29 with Psychology categories.
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Impact Of Television Advertisement On Purchases Made For Children
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Author : Vashima Veerkumar
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2015-02-25
Impact Of Television Advertisement On Purchases Made For Children written by Vashima Veerkumar and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-25 with Education categories.
Advertisements have become a trend these days for promoting the product or any service. It plays a vital role in forming an image in mind of family members because they are the means with which the manufacturer indirectly communicates with the family and provides necessary information to them. Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without it. The advertisements are focused on the audience which mainly may either be persuaded by them or watch and pay attention to this medium. Television is an ideal way for advertisers to reach children as it is so omnipresent in homes around the world. An average Indian child watches 14 hours of Television each week. It was a vital marketing tool to appeal to the parents earlier but now they appeal directly the children who do not have the emotional or cognitive tools to evaluate what’s being sold to them. Prior children used to play outdoor games, magazines, and comics but now most time is spent in watching television and with the increase in the trend of dual responsibilities of parents, they pay very less attention on the watching habits of their children. In addition to this the marketers use various stimulus in television commercials that includes repetition, branded characters, catchy and interesting production features, celebrity endorsements, and premiums free merchandise that accompanies a product.
