Coffee In China And The Analysis Of Coffee According To Traditional Chinese Medicine
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Coffee In China And The Analysis Of Coffee According To Traditional Chinese Medicine
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Author : Subhuti Dharmananda
language : en
Publisher:
Release Date : 2003
Coffee In China And The Analysis Of Coffee According To Traditional Chinese Medicine written by Subhuti Dharmananda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Herbs categories.
Analysis Of The Chinese Markets According To Market Potential For A Premium Coffee Brand
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Author : Robert Nagel
language : en
Publisher: GRIN Verlag
Release Date : 2008-05-28
Analysis Of The Chinese Markets According To Market Potential For A Premium Coffee Brand written by Robert Nagel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-28 with Business & Economics categories.
Master's Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Hamburg, language: English, abstract: The thesis is split into six chapters, many with numerous subchapters. Chapter two gives an overview of brand culture in the Food and Beverage, Cosmetic and the Alcohol and Tobacco industries. It starts with an outline of brand history and the character of transitional economies. Before the actual overview of the mentioned industries starts, an explanation about the brand competition is explained. Chapter three focuses on Chinese consumer according to their purchasing decisions, their attitude regarding modernising and westernising, individualism and collectivism and also the differences among regional markets in China. This chapter provides the basis for the following chapters discussing to the Chinese behaviour as well as their attitude toward premium brands and coffee consumption. The chapter four gives the segmentation of Chinese consumers into four key consumer groups according to socio- demographic factors as well as discussing gender aspect. The findings lead to a target group specification, one of which includes premium coffee consumers. Chapter five covers the brand building criteria for a premium brand as well as the legal aspects according to this. The first aspect covering the function of a brand from both the consumer and the company perspective. The model of brand core developments, the brand equity approach and the model of brand nature led to the findings of a brand- driver for the Chinese market as well as some major guidelines for successful branding. There is a paragraph giving additional information about basic economics, legal conditions for foreign investors (including competition law), trade mark law and contract law. The chapter six gives inside information about branding. This includes the brand naming, brand name translation and the brand logo. These aspects have to be seen as one to get complete overview of branding in China and to see the need for brand name translation into Chinese. Additionally, product packaging is also covered.
International Conference On Social Education And Management Engineering
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Author :
language : en
Publisher: DEStech Publications, Inc
Release Date : 2014-07-09
International Conference On Social Education And Management Engineering written by and has been published by DEStech Publications, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-09 with Education categories.
SEME2014 is a convention which aims at calling for people’s attention to the improvements of education environments and providing excellent researchers from the world an opportunity to present their creative and inspiring ideas. The wide range of topics for SEME2014 includes social research like social network analysis, social system dynamics and area studies, education science and technology like higher education, teaching theory, multimedia teaching and lifelong teaching, management science and engineering like management theory, decision analysis and economics management etc. SEME2014 holds the advance and improvement of Social, Education and Management Engineering as its earnest purpose. And to achieve this goal, experts and scholars of excellence in their domains are invited to present their latest and inspiring works. All the attendees will gain great benefits both on his academic ability and personal experience.
Osteodietology
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Author : Alberto Falchetti
language : en
Publisher: Frontiers Media SA
Release Date : 2024-04-08
Osteodietology written by Alberto Falchetti and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-08 with Medical categories.
During evolution, mankind has gone through alternating periods of famine/abundances, determined by seasons and environmental conditions changes, with consequent modifications in the metabolism efficiency. Adaptability and adjustment to these changes have helped us to survive as a species. Currently, in developed countries radical diet fluctuations are extremely rare, and, in this sense, human metabolism is largely "unchallenged". It is hard to assess whether or not this represents a favorable aspect.
Complementary Therapies Advances In Research And Application 2011 Edition
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Author :
language : en
Publisher: ScholarlyEditions
Release Date : 2012-01-09
Complementary Therapies Advances In Research And Application 2011 Edition written by and has been published by ScholarlyEditions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-09 with Medical categories.
Complementary Therapies: Advances in Research and Application: 2011 Edition is a ScholarlyBrief™ that delivers timely, authoritative, comprehensive, and specialized information about Complementary Therapies in a concise format. The editors have built Complementary Therapies: Advances in Research and Application: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Complementary Therapies in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Complementary Therapies: Advances in Research and Application: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Medicinal Plants And Mushrooms Of Yunnan Province Of China
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Author : Clara Bik-San Lau
language : en
Publisher: CRC Press
Release Date : 2021-06-17
Medicinal Plants And Mushrooms Of Yunnan Province Of China written by Clara Bik-San Lau and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-17 with Science categories.
Although many texts describe plants from China, the focus of this book is to draw on the rich culture and environment of medicinal plants and fungi/mushrooms of Yunnan Province. In fact, Yunnan Province covers two global hotspots of biodiversity, with the richest biological and cultural diversity in China. In particular, the Kunming Institute of Botany (KIB) of the Chinese Academy of Sciences (founded in 1938 and located in the capital city of Yunnan Province) has made great contributions in the fields of botany and phytochemistry, earning an international reputation. This book covers those medicinal plants and fungi/mushrooms specific to Yunnan Province, and is written mainly by KIB experts in this research field. Key Features: Distinct sections cover the breadth of the topic including resource availability (wildly grown or cultivated), sustainability, and distribution Discusses plant parts used for medicinal uses (the folklore, the ancient and modern uses) Describes the important natural products and the known pharmacologically active components Presents biological activities related to medicinal uses or clinical evidence Cover image: Shilin, the stone forest (eroded vertical pinnacles of limestone), landmark of Kunming, Yunnan.
A Few Words On Tea And Coffee As Alimentary Drinks Comprising Their History And Analysis With Their Dietetical And Medicinal Properties According To Liebig Etc
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Author : W. Edwards STAITE
language : en
Publisher:
Release Date : 1845
A Few Words On Tea And Coffee As Alimentary Drinks Comprising Their History And Analysis With Their Dietetical And Medicinal Properties According To Liebig Etc written by W. Edwards STAITE and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1845 with categories.
Haschek And Rousseaux S Handbook Of Toxicologic Pathology Volume 3
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Author : Wanda M. Haschek-Hock
language : en
Publisher: Elsevier
Release Date : 2023-02-24
Haschek And Rousseaux S Handbook Of Toxicologic Pathology Volume 3 written by Wanda M. Haschek-Hock and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-24 with Medical categories.
Haschek and Rousseaux's Handbook of Toxicologic Pathology, Fourth Edition, recognized by many as the most authoritative single source of information in the field of toxicologic pathology, has been extensively updated to continue its comprehensive coverage. The fourth edition has been expanded to five separate volumes due to an explosion of information in this field requiring new and updated chapters. Completely revised with a number of new chapters, this book covers the toxicologic pathology of major classes of environmental toxicants. Volumes emphasize the comparative and correlative aspects of normal biology and toxicant-induced dysfunction, principal methods for toxicologic pathology evaluation, and major mechanisms of toxicity. This series comprises the most authoritative reference on toxicologic pathology for pathologists, toxicologists, research scientists, and regulators studying and making decisions on drugs, biologics, medical devices, and other chemicals, including agrochemicals and environmental contaminants. Each volume is being published separately. Provides updated and revised chapters for in-depth discussions of toxicologic pathology for the protection of the environment and food supplies Offers high-quality and trusted content in a multi-contributed work written by leading international authorities in all areas of toxicologic pathology Features hundreds of full-color images in both the print and electronic versions of the book to highlight difficult concepts with clear illustrations
Traditional Medicines And Natural Products For Liver Diseases Pharmacology And Toxicology In The Context Of Drug Discovery And Herbal Medicine Use Volume I
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Author : Guangyue Su
language : en
Publisher: Frontiers Media SA
Release Date : 2023-10-03
Traditional Medicines And Natural Products For Liver Diseases Pharmacology And Toxicology In The Context Of Drug Discovery And Herbal Medicine Use Volume I written by Guangyue Su and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-03 with Medical categories.
Handbook Of Chemical And Biological Plant Analytical Methods
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Author : Shilin Chen
language : en
Publisher: John Wiley & Sons
Release Date : 2014-07-15
Handbook Of Chemical And Biological Plant Analytical Methods written by Shilin Chen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-15 with Medical categories.
Plants and plant-derived compounds and drugs are becoming more and more popular with increasing numbers of scientists researching plant analysis. The quality control of herbal drugs is also becoming essential to avoid severe health problems, and in the future many more new drugs will be developed from plant sources. This three-volume Handbook, featuring 47 detailed review articles, is unique as it deals with chemical and biological methodologies for plant analysis. It presents the most important and most accurate methods which are available for plant analysis. This comprehensive work is divided into six sections as follows: Sample preparation and identification – discussing plant selection and collection, followed by extraction and sample preparation methodologies. Extraction and sample preparation methodologies Instrumentation for chemical analysis - several instrumentations for chemical plant analysis are presented with an emphasis on hyphenated techniques, e.g. the coupling between HPLC and mass spectroscometry, and HPLC with NMR. Strategies for selective classes of compounds – coverage of the most interesting classes of compounds such as polysaccharides, saponins, cardiotonic glycosides, alkaloids, terpenoids, lipids, volatile compounds and polyphenols ( flavonoids, xanthones, coumarins, naphthoquinones, anthraquinones, proanthocyanidins, etc.). Biological Analysis - includes phenotyping, DNA barcoding techniques, transcriptome analysis , microarray, metabolomics and proteomics. Drugs from Plants – covers the screening of plant extracts and strategies for the quick discovery of novel bioactive natural products. Safety assessment of herbal drugs is highly dependent on outstanding chromatographic and spectroscopic methods which are also featured here. This Handbook introduces to scientists involved in plant studies the current knowledge of methodologies in various fields of chemically- and biochemically-related topics in plant research. The content from this Handbook will publish online within the Encyclopedia of Analytical Chemistry via Wiley Online Library: http://www.wileyonlinelibrary.com/ref/eac Benefit from the introductory offer, valid until 30 November 2014! Introductory price: £425.00 / $695.00 / €550.00 List price thereafter: £495.00 / $795.00 / €640.00