Commerce

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The E Commerce Book

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Author : Alexander Graf
language : en
Publisher:
Release Date : 2016-08-15

The E Commerce Book written by Alexander Graf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-15 with categories.

This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!

International Commerce

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Author :
language : en
Publisher:
Release Date : 1967

International Commerce written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Consular reports categories.

Social Commerce

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Author : Efraim Turban
language : en
Publisher: Springer
Release Date : 2015-11-17

Social Commerce written by Efraim Turban and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-17 with Business & Economics categories.

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Interstate Commerce Commission Reports

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Author : United States. Interstate Commerce Commission
language : en
Publisher:
Release Date : 1930

Interstate Commerce Commission Reports written by United States. Interstate Commerce Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1930 with Interstate commerce categories.

Commerce Reports

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Author :
language : en
Publisher:
Release Date : 1939-01-21

Commerce Reports written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1939-01-21 with Consular reports categories.

Foreign Commerce Handbook

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Author :
language : en
Publisher:
Release Date : 1959

Foreign Commerce Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with United States categories.

Domestic Commerce

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Author :
language : en
Publisher:
Release Date : 1943

Domestic Commerce written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1943 with United States categories.

E Commerce And E Business

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Author : EduGorilla Prep Experts
language : en
Publisher: EduGorilla Publication
Release Date : 2024-09-15

E Commerce And E Business written by EduGorilla Prep Experts and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-15 with Education categories.

EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.

E Commerce And Technology

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Author : Mrs.Suganya. K
language : en
Publisher: Wordsswiggle publication
Release Date : 2025-04-29

E Commerce And Technology written by Mrs.Suganya. K and has been published by Wordsswiggle publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-29 with Business & Economics categories.

This book provides a comprehensive overview of E-commerce and Technology, exploring the tools, platforms, and systems that power modern online businesses. Designed for students, entrepreneurs, and professionals alike, the book covers both the technical and business aspects of E-commerce in a clear and accessible way. Through real-world examples, case studies, and up-to-date information, readers will gain a solid understanding of how E-commerce works behind the scenes and how technology is shaping the future of digital business. Whether you're planning to start your own online store, manage an E commerce platform, or simply want to understand how online shopping functions, this book serves as a practical and informative guide.

Water Borne Commerce Of The United States

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Author :
language : en
Publisher:
Release Date :

Water Borne Commerce Of The United States written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Shipping categories.