Commercialization Of Children S Television
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Commercialization Of Children S Television
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Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
language : en
Publisher:
Release Date : 1988
Commercialization Of Children S Television written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Children's television programs categories.
Advertising To Children On Tv
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2004-09-22
Advertising To Children On Tv written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-22 with Language Arts & Disciplines categories.
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Kidvid
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Author : Karen Ann Ferneding
language : en
Publisher:
Release Date : 1989
Kidvid written by Karen Ann Ferneding and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Children's television programs categories.
Out Of The Garden
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Author : Stephen Kline
language : en
Publisher: Verso
Release Date : 1993
Out Of The Garden written by Stephen Kline and has been published by Verso this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
Commercialization Of Children S Television
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Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
language : en
Publisher:
Release Date : 1988
Commercialization Of Children S Television written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Children's television programs categories.
Commercial Time On Children S Cable Tv
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Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
language : en
Publisher:
Release Date : 1990
Commercial Time On Children S Cable Tv written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Cable television categories.
Commercialization Of Children S Television
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Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
language : en
Publisher:
Release Date : 1988
Commercialization Of Children S Television written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Children's television programs categories.
Children S Television
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Author : William H. Melody
language : en
Publisher: New Haven : Yale University Press
Release Date : 1973
Children S Television written by William H. Melody and has been published by New Haven : Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Television categories.
Turning young children into premature consumers has always been a potential danger of commercial television. In recent years improved marketing technology has enabled the television industry to pinpoint specialized audiences at specific times. Unfortunately, the ability to reach a young audience has not resulted in more inventive programming in the best interests of children. Instead, they have been exploited by advertisers who take advantage of this increasingly lucrative market. These developments have lead to mounting public concern, especially by consumer groups such as Action for Children's Television, which petitioned the Federal Communications Commission to set guidelines to protect children from commercial exploitation. This study, commissioned by ACT, focuses on the economic aspects of commercial children's .television and their relation to FCC public-policy options. William Melody examines the economic characteristics of advertising practices and how they affect programming. He traces the history of children's programming from television's early years, when quality children's shows were used as an incentive to promote the sale of television sets, to the present time of poor-quality, commercial-laden programming that exploits the economic potential of child consumers. Mr. Melody demonstrates clearly that as long as advertisers control programming it will respond to their own vested interests and not to the needs of the child. As a solution, he suggests alternate modes of financing children's television to be implemented gradually. In this way, better programming will be provided without causing significant financial hardship to the broadcast industry.
Nab Children S Television Commercialization Survey
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Author : Edward E. Cohen
language : en
Publisher:
Release Date : 1988
Nab Children S Television Commercialization Survey written by Edward E. Cohen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Children's television programs categories.
Advertising To Children
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Author : M. Carole Macklin
language : en
Publisher: SAGE Publications
Release Date : 1999-07-16
Advertising To Children written by M. Carole Macklin and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-16 with Business & Economics categories.
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.