Commercializing Women
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Marketing To Women
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Author : Marti Barletta
language : en
Publisher: Dearborn Trade Publishing
Release Date : 2003
Marketing To Women written by Marti Barletta and has been published by Dearborn Trade Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Commercializing Women
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Author : Katherine Toland Frith
language : en
Publisher: Hampton Press (NJ)
Release Date : 2008
Commercializing Women written by Katherine Toland Frith and has been published by Hampton Press (NJ) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Social Science categories.
"Commercializing Women is a collection of original essays intended to stimulate discussion about the depictions of women in Asian media. The authors explain how the underlying philosophical and cultural contexts that shape the life experiences of women in Asia are reflected in the media portrayals, especially in advertising. They discuss the influence of Confucianism in China, Korea, Taiwan, and Singapore; the traditional Hindu beliefs that have shaped life for women in India; and finally the role of Islam in constructing social norms for women in Islamic countries like Pakistan. Together these traditional influences along with the new and emerging global cultural values inherent in the media, weave a set of conditions that create the context for images of women in Asian media. Through a sampling of countries in Asia, the authors are able to explore and compare the underlying issues that affect the commercial representation of women in the region." "By drawing on a range of methodologies this book provides scholars with an understanding of the representation of women in advertising from the point of view of message producers who view Asian women as a growing market for clothing and beauty products, as well as from the point of view of many Asian women who see these commercial messages as tools for either subjugation or empowerment."--BOOK JACKET.
Globalizing Ideal Beauty
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Author : D. Sutton
language : en
Publisher: Springer
Release Date : 2009-09-14
Globalizing Ideal Beauty written by D. Sutton and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-14 with Business & Economics categories.
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Marketing To Women Around The World
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Author : Rena Bartos
language : en
Publisher: Harvard Business Review Press
Release Date : 1989
Marketing To Women Around The World written by Rena Bartos and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Discusses the quiet revolution, the surge of women into the work force which has transformed the consumer marketplace. Describes in detail how demographics and attitudes among women affect their behavior affect their behavior in the marketplace as consumers.
Why Marketing To Women Doesn T Work
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Author : J. Darroch
language : en
Publisher: Springer
Release Date : 2014-07-05
Why Marketing To Women Doesn T Work written by J. Darroch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-05 with Business & Economics categories.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Brandsplaining
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Author : Jane Cunningham
language : en
Publisher: Penguin UK
Release Date : 2021-02-18
Brandsplaining written by Jane Cunningham and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-18 with Business & Economics categories.
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Go To Market Strategies For Women Entrepreneurs
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Author : Victoria L. Crittenden
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-09-06
Go To Market Strategies For Women Entrepreneurs written by Victoria L. Crittenden and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-06 with Business & Economics categories.
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Marketing And Feminism
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Author : Miriam Catterall
language : en
Publisher: Routledge
Release Date : 2013-11-05
Marketing And Feminism written by Miriam Catterall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Business & Economics categories.
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
Gender And Consumption
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Author : Lydia Martens
language : en
Publisher: Routledge
Release Date : 2016-04-15
Gender And Consumption written by Lydia Martens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-15 with Social Science categories.
Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women’s domestic consumption. The contributors argue that domestic consumption represents an important lens through which to examine the everyday production and reproduction of socio-economic relations. Through a variety of case studies (such as gambling, wedding day consumption and bedroom décor), the essays explore and reconsider the nature of public and private spaces, and the subsequent nature of domestic space - often by challenging traditional notions of what constitutes ’the domestic’. The volume demonstrates the broad range of experiences that domestic consumption offers women and reveals some of the complex meanings and motivations underpinning women’s consumption practices.
The Routledge Companion To Marketing And Feminism
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Author : Pauline Maclaran
language : en
Publisher: Routledge
Release Date : 2022-02-25
The Routledge Companion To Marketing And Feminism written by Pauline Maclaran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-25 with Business & Economics categories.
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.