Communication Research Primer
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A Research Primer For Technical Communication
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Author : George F Hayhoe
language : en
Publisher: Routledge
Release Date : 2009-03-04
A Research Primer For Technical Communication written by George F Hayhoe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-04 with Computers categories.
This practical volume provides a thorough introduction to conducting and critically reading research in technical communication, complete with exemplars of research articles for study. Offering a solid grounding in the research underpinnings of the technical communication field, this resource has been developed for use in master’s level and upper-division undergraduate research methods courses in technical and professional communication.
Primer Of Public Relations Research Second Edition
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Author : Don W. Stacks
language : en
Publisher: Guilford Press
Release Date : 2010-07-13
Primer Of Public Relations Research Second Edition written by Don W. Stacks and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-13 with Business & Economics categories.
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
Primer Of Public Relations Research Third Edition
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Author : Don W. Stacks
language : en
Publisher: Guilford Publications
Release Date : 2016-11-23
Primer Of Public Relations Research Third Edition written by Don W. Stacks and has been published by Guilford Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-23 with Business & Economics categories.
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
A Research Primer For Communication Sciences And Disorders
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Author : Timothy J. Meline
language : en
Publisher: Allyn & Bacon
Release Date : 2010
A Research Primer For Communication Sciences And Disorders written by Timothy J. Meline and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Medical categories.
A Research Primer for Communication Sciences and Disorders addresses the most current topics in research, presents them clearly for students and practitioners, focuses on getting research evidence into practice, directs students and instructors to additional resources, and provides many case examples and study questions. The book is ideal for face-to-face classroom teaching or distance-learning courses. FEATURES: Each chapter begins with a word definition that introduces each chapter's key theme, and is referred to throughout the chapter in notes and boxes which highlight technology and other areas of interest. Case studies which illustrate relevant concepts and approaches to research open each chapter. Student Reflection Questions, Activities and Exercises designed to encourage critical thinking and independent research appear in each chapter. Includes an entire chapter devoted to introducing evidence-based practice issues, and continues to consistently enforce an evidence-based practice approach to research and practice. Designed for either classroom or distance learning, and including both basic and advanced content, this book is easily used independently by distance learners or in the classroom at the undergraduate, graduate, and doctoral level.
Understanding Research And Evidence Based Practice In Communication Disorders
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Author : William O. Haynes
language : en
Publisher:
Release Date : 2009
Understanding Research And Evidence Based Practice In Communication Disorders written by William O. Haynes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Audiology categories.
This student-friendly text that explores the connection between common communication science research methods and clinical practice. Covering both the conceptual and the quantitative aspects of research methods, evidence-based practice, experimental design, and statistics, this book both elucidates various models of research and practice and explains how these models are important to the greater field of communication science. While some students and practitioners find many books on research, evidence-based practice, and statistical concepts to be intimidating, abstract, and dry, this text strives to emphasize not only the ideas surrounding evidence-based practice but also how its principles can be applied in clinical practice.
A Research Primer For Technical Communication
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Author : George F Hayhoe
language : en
Publisher: Routledge
Release Date : 2020-09-10
A Research Primer For Technical Communication written by George F Hayhoe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-10 with Computers categories.
This fully revised edition provides a practical introduction to research methods for anyone conducting and critically reading technical communication research. The first section discusses the role of research in technical communication and explains in plain language how to conduct and report such research. It covers both quantitative and qualitative methods, as well as surveys, usability studies, and literature reviews. The second section presents a collection of research articles that serve as exemplars of these major types of research projects, each followed by commentary breaking down how it corresponds to the information on that research type. In addition to five new chapters of exemplars and commentaries, this second edition contains a new chapter on usability studies. This book is an essential introduction to research methods for students of technical communication and for industry professionals who need to conduct and engage with research on the job.
Primer Of Public Relations Research Third Edition
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Author : Don W. Stacks
language : en
Publisher: Guilford Press
Release Date : 2016-10-10
Primer Of Public Relations Research Third Edition written by Don W. Stacks and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-10 with Business & Economics categories.
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Essentials Of Communication Skill And Skill Enhancement
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Author : John O. Greene
language : en
Publisher: Routledge
Release Date : 2021-02-27
Essentials Of Communication Skill And Skill Enhancement written by John O. Greene and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-27 with Business & Economics categories.
For those who wish to learn or teach the tools of skillful communication, this book provides concrete insight into what makes a person a successful communicator and guides readers in ways to improve their own communication skills and those of others. Predicated on four simple notions – that communication can be done well or poorly, that communication skills matter, that people differ in those skills, and that those skills can be improved – the book helps readers identify and enhance their own communication strengths and address weaknesses, assess the communication skills of others, and coach others to improvement. Written in an accessible style, chapter highlights include an engaging review of the research on the practical implications of communication skills in our professional and personal lives. The nature of communication skill and issues in skill assessment are examined. Particular attention is given to understanding sources of communication-skill deficits and the design of effective communication-skill training programs. A final chapter examines the roles of technology, cross-cultural interaction, and aging as they relate to communication skill. This book is written for students and professionals in fields such as human resources, sales, training, counseling, customer relations, education, health-care, and the ministry, with application for courses in professional communication, applied communication, and communication skills at the undergraduate, advanced professional degree, and continuing education levels.
Strategic Communication
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Author : Steve A. Tatham
language : en
Publisher:
Release Date : 2008
Strategic Communication written by Steve A. Tatham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Armed Forces and mass media categories.
"This paper attempts to address a perceived gap in UK defence thinking which currently has little documentation on the emerging and cross governmental art of Strategic Communication. After defining the term, this paper attempts to locate its utility within the defence community, considering its relationship with Media and Information Operations. The paper notes, that at its core, Strategic Communication can only be successful when three processes are clearly understood: the role of strategic communication in campaigning, the actual cognitive process of communication and the empirical analysis of target audiences. The dangers of over-reliance upon polling are considered concurrently. The paper concludes with the place of Strategic Communication withinUK military operations, the need for robust measurements of effectiveness and a short assessment of the challenges of emergening and new media"--P. [2] of cover.
Communicating Science
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Author : Holly Menninger
language : en
Publisher:
Release Date : 2008
Communicating Science written by Holly Menninger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Communication categories.