Communication Theory And Practice
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Crisis Communication
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Author : Alan Jay Zaremba
language : en
Publisher: M.E. Sharpe
Release Date : 2015-05-18
Crisis Communication written by Alan Jay Zaremba and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-18 with Business & Economics categories.
Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both the public and the members of the organization. The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by: Providing a theoretical framework for understanding crisis communication Examining the recommendations of academics and practitioners Reviewing cases that required efficient communication during crises Describing the steps and stages for crisis communication planning Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.
Health Communication Theory And Practice
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Author : Berry, Dianne
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2006-10-01
Health Communication Theory And Practice written by Berry, Dianne and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-01 with Psychology categories.
Why is effective communication important in health, and what does this involve? What issues arise when communicating with particular populations, or in difficult circumstances? How can the communication skills of health professionals be improved? Effective health communication is now recognised to be a critical aspect of healthcare at both the individual and wider public level. Good communication is associated with positive health outcomes, whereas poor communication is associated with a number of negative outcomes. This book assesses current research and practice in the area and provides some practical guidance for those involved in communicating health information. It draws on material from several disciplines, including health, medicine, psychology, sociology, linguistics, pharmacy, statistics, and business and management. The book examines: The importance of effective communication in health Basic concepts and processes in communication Communication theories and models Communicating with particular groups and in difficult circumstances Ethical issues Communicating with the wider public and health promotion Communication skills training Health Communicationis key reading for students and researchers who need to understand the factors that contribute to effective communication in health, as well as for health professionals who need to communicate effectively with patients and others. It provides a thorough and up to date, evidence-based overview of this important topic, examining the theoretical and practical aspects of health communication for those whose work involves communication with patients, relatives and other carers.
Strategic Communication Theory And Practice
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Author : Carl H. Botan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-12-18
Strategic Communication Theory And Practice written by Carl H. Botan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-18 with Language Arts & Disciplines categories.
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Corporate Communication
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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2017-01-28
Corporate Communication written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-28 with Business & Economics categories.
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
Communication Theory And Practice
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Author : Prof. Om Prakash Singh
language : en
Publisher: Vani Prakashan
Release Date : 2020-04-24
Communication Theory And Practice written by Prof. Om Prakash Singh and has been published by Vani Prakashan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-24 with Self-Help categories.
Mass Communication Theory And Practice
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Author : Uma Narula
language : en
Publisher:
Release Date : 2001
Mass Communication Theory And Practice written by Uma Narula and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
The book Mass Communications: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolutionary view of communication and presented it in cohesive and understandable pattern. The author has addressed two major perspectives in the book: What communication means in developing countries particularly in India in real situations.
Speech Communication
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Author : John T. Masterson
language : en
Publisher:
Release Date : 1983
Speech Communication written by John T. Masterson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Language Arts & Disciplines categories.
This text is about the reader being a unique individual human being who comprises of relationships, groups, families, organisations, cultures, societies and the world. It delves into the process of speech communication and how individuals use that process effectively and inefficiently to build those relationships.
Strategic Integrated Marketing Communication
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Author : Larry Percy
language : en
Publisher: Routledge
Release Date : 2008
Strategic Integrated Marketing Communication written by Larry Percy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.
Organizational Communication
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Author : Gary L. Kreps
language : en
Publisher: Allyn & Bacon
Release Date : 1990-01
Organizational Communication written by Gary L. Kreps and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-01 with Business & Economics categories.
Organizational Communication, 2/e, presents both traditional and contemporary theories of organization from a communication perspective.
Cross Cultural Communication
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Author : B. Hurn
language : en
Publisher: Springer
Release Date : 2013-05-07
Cross Cultural Communication written by B. Hurn and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.