Como Empreender Online Guia Definitivo 13 Estrat Gias De Marketing Digital
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Como Empreender Online Guia Definitivo 13 Estrat Gias De Marketing Digital
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Author : Vinicius Figueiredo
language : pt-BR
Publisher: Clube de Autores
Release Date : 2018-08-29
Como Empreender Online Guia Definitivo 13 Estrat Gias De Marketing Digital written by Vinicius Figueiredo and has been published by Clube de Autores this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-29 with Business & Economics categories.
Eu escolhi ter liberdade financeira e com isso parar de trabalhar para o final de semana! E você? Quer tentar e vim comigo? Nesse e-book praticamente pego na sua mão e te levo até o sucesso! Amanhã você vai querer ter começado hoje! ;)
O Guia Definitivo De Marketing Digital
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Author : CLAUDIO LUCCHESI
language : pt-BR
Publisher: Claudio Lucchesi
Release Date : 2024-05-03
O Guia Definitivo De Marketing Digital written by CLAUDIO LUCCHESI and has been published by Claudio Lucchesi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-03 with Art categories.
"O Guia Definitivo de Marketing Digital" é uma obra abrangente e indispensável para todos aqueles que desejam dominar o vasto e dinâmico mundo do marketing online. Escrito de forma acessível e repleto de insights valiosos, este livro oferece uma visão detalhada das estratégias, táticas e segredos que impulsionam o sucesso no ambiente digital. Desde a construção de uma presença online sólida até a implementação de campanhas de marketing eficazes, cada capítulo é cuidadosamente elaborado para fornecer ao leitor informações práticas e acionáveis que podem ser aplicadas imediatamente em suas próprias iniciativas de marketing digital. Com uma abordagem holística e orientada para resultados, este guia abrange uma ampla gama de tópicos, incluindo SEO, mídias sociais, e-mail marketing, publicidade online, análise de dados e muito mais. Além disso, apresenta estudos de caso inspiradores e exemplos práticos que ilustram como as estratégias discutidas podem ser implementadas com sucesso na prática. Seja você um empreendedor iniciante, um profissional de marketing experiente ou alguém simplesmente interessado em entender melhor o mundo do marketing digital, este livro é uma fonte inestimável de conhecimento e inspiração. Prepare-se para embarcar em uma jornada emocionante rumo ao sucesso online com "O Guia Definitivo de Marketing Digital" como seu guia confiável e companheiro de viagem.
Marketing Digital Expert 2
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Author : Maikel Martins
language : pt-BR
Publisher: onBrand
Release Date : 2023-06-11
Marketing Digital Expert 2 written by Maikel Martins and has been published by onBrand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-11 with Business & Economics categories.
O livro Marketing Digital Expert 2: Estratégias Avançadas para o Sucesso Online é a continuação do aclamado livro Marketing Digital Expert, lançado em 2019. Nesta edição avançada, o autor Maikel Martins leva você a um nível mais profundo do marketing digital, revelando estratégias e táticas de ponta para impulsionar sua presença online e alcançar resultados excepcionais. Neste livro abrangente e altamente informativo, você encontrará um guia prático e atualizado sobre as melhores práticas do marketing digital, bem como insights valiosos sobre as últimas tendências e ferramentas disponíveis. É perfeito para empreendedores, profissionais de marketing e empresários que desejam expandir sua presença online, aumentar sua base de clientes e gerar mais vendas. Dentro deste livro, você aprenderá: - Estratégias avançadas de SEO para melhorar o posicionamento nos mecanismos de busca. - Táticas poderosas de marketing de conteúdo para atrair e envolver sua audiência. - Como criar campanhas de anúncios altamente eficazes no Google Ads e nas mídias sociais. - Técnicas avançadas de remarketing para maximizar o retorno sobre o investimento. - Otimização da experiência do usuário em seu site para aumentar a conversão. - Como utilizar o poder do e-mail marketing de forma estratégica. - Uso de análise de dados para tomar decisões embasadas e impulsionar o crescimento. - Estratégias de marketing de influência para ampliar sua visibilidade e credibilidade. - Gerenciamento de reputação online e resposta eficaz a crises. Com uma abordagem prática e orientada para resultados, Maikel Martins compartilha sua vasta experiência e conhecimento em marketing digital para ajudá-lo a dominar as técnicas avançadas necessárias para se destacar em um ambiente online cada vez mais competitivo. Se você está pronto para levar sua estratégia de marketing digital para o próximo nível e alcançar o sucesso online, Marketing Digital Expert: Estratégias Avançadas para o Sucesso Online é o seu guia definitivo. Não perca a oportunidade de se tornar um especialista em marketing digital e alcançar resultados extraordinários.
Storynomics
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Author : Robert Mckee
language : en
Publisher: Hachette UK
Release Date : 2018-03-20
Storynomics written by Robert Mckee and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Business & Economics categories.
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
The Startup Owner S Manual
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Author : Steve Blank
language : en
Publisher: John Wiley & Sons
Release Date : 2020-03-17
The Startup Owner S Manual written by Steve Blank and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Marketing 4 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-17
Marketing 4 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Business & Economics categories.
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Think Simple
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Author : Gustavo Caetano
language : en
Publisher: Editora Gente Liv e Edit Ltd
Release Date : 2018-11-29
Think Simple written by Gustavo Caetano and has been published by Editora Gente Liv e Edit Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-29 with Business & Economics categories.
If you want something that does not exist it's probably because it has demand and a market! Today we have thousands of businessmen who dream of doing one thing: INNOVATE! Innovation is the sacred chalice of business of success. However, how can we start? Do you know what to do or which direction you have to take to do something that will touch people's lives and change your market? Gustavo Caetano learned to see small problems that needed immediate solution and how to change the course of your business to keep growing. What he wants the most is to see the reader innovate too. Whoever reads this book will find that, contrary to what one thinks and says, innovating is SIMPLE. In this book, you will learn: • How failure can shape the mentality for success? • What makes the innovative DNA? • What is the logic of simplicity to encourage innovation? • The importance of being agile and keep yourself with high innovative potential. • How not to believe the phrase "it has always been this way" Learn the simple business method with Gustavo Caetano, who started in this field with one idea when he was only 19 years old. He built one of the most innovative companies from Brazil. Gustavo Caetano is one of the brazilians most influential people on the internet, according to LinkedIn and GQ magazine. He studied innovation and creativity at MIT (Boston), Stanford (Palo Alto), university of Disney (Orlando) and Syngularity (NASA / California). His company, Samba Tech, is reference and was awarded in several countries. Caetano has already talked for companies like Algar, Oracle, IBM, Microsoft, SAP, Adobe, Bosch, Philips, TV Globo, Stafanini, Estácio, Fiat, Iveco, Visa, Shops Renner, Votorantim, Sicredi and Unimed, as well as international events on Nasdaq, MIT and SXSW in Texas.
Marketing 5 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2021-01-27
Marketing 5 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-27 with Business & Economics categories.
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
The Lean Startup
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Author : Eric Ries
language : en
Publisher: Crown Currency
Release Date : 2011-09-13
The Lean Startup written by Eric Ries and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-13 with Business & Economics categories.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Spin Selling
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Author : Neil Rackham
language : en
Publisher: Taylor & Francis
Release Date : 2020-04-28
Spin Selling written by Neil Rackham and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-28 with Business & Economics categories.
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.