Complementor Relationship Management
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Complementor Relationship Management
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Author : Armin Günther
language : de
Publisher: Springer-Verlag
Release Date : 2015-01-09
Complementor Relationship Management written by Armin Günther and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-09 with Business & Economics categories.
Armin Günther identifiziert und positioniert das sogenannte Complementor Relationship Management (CoRM) als eigenständige Sparte des Business Relationship Managements (BRM). CoRM ist das Geschäftsbeziehungsmanagement zu Anbietern ergänzender Leistungen wie Zubehör, transaktionsförderliche Finanzdienstleistungen sowie produktbegleitende Dienstleistungen, geschäftsbeziehungsförderliche- und wertschöpfungsoptimierende Infrastruktur- oder After Sales-Leistungen. Der Stellenwert dieser Sparte des BRM nimmt aufgrund der zunehmenden Spezialisierung der Komplementoren auf ihre Kernkompetenzen und dem Kundenwunsch nach integrierten Solutions erheblich zu. Der Autor leitet aus generischen Bausteinen eines BRM ein innovatives BRM-Modell ab, das der Komplexität einer netzwerkförmigen Wertschöpfung gerecht wird. Diese Komplexität schlägt sich etwa im heterogenen Spektrum von Akteurstypen, deren Interaktionsvernetztheit, in multiplen Rollen derselben Akteure sowie in einer steigenden Komplexität von Absatzgütern und -prozessen nieder.
Client Relationship Management
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Author : David A. Po-Chedley
language : en
Publisher: Human Resource Development
Release Date : 2001
Client Relationship Management written by David A. Po-Chedley and has been published by Human Resource Development this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This book reveals how to truly excel at meeting client needs and lock in future business, client testimonials, increased referrals and client loyalty. Insightful and full of common sense, Client Relationship Management sheds new light on managing the six elements of successful client relationship management: The client relationship, relationship/project initiation, planning, implementation, closeout, and application/service plan. The book delivers a wealth of advice from the "real world"; how to define solutions based on the client's history, design a plan that secures ownership from stakeholders, promote strong communication, and orchestrate project closeout to acknowledge individual and team performance.
Firm Competitive Advantage Through Relationship Management
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Author : Bartosz Deszczyński
language : en
Publisher:
Release Date : 2021
Firm Competitive Advantage Through Relationship Management written by Bartosz Deszczyński and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
Trm Total Relationship Management
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Author : Mosad Zineldin
language : en
Publisher:
Release Date : 2000-01
Trm Total Relationship Management written by Mosad Zineldin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01 with Customer relations categories.
The last decade has seen much attention given to the subject of strategic relationship management and marketing. This book examines the new style of managing strategic business relationships. Dr. Zineldin shows how relationship management and marketing becomes a powerful tool for developing long-term relationships with suppliers, clients and distributors. The book provides students, researchers, managers, marketers and consultants with valuable new concepts and advice on key aspects within the area.
Relationship Management
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Author : Dr. Murlidhar Trivedi
language : en
Publisher: Lulu.com
Release Date : 2013-12-28
Relationship Management written by Dr. Murlidhar Trivedi and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-28 with Business & Economics categories.
relationship management is a dealing with relations and its use in business
Implementing And Managing Collaborative Relationships
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Author : Andrew Humphries
language : en
Publisher: CRC Press
Release Date : 2022-06-19
Implementing And Managing Collaborative Relationships written by Andrew Humphries and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-19 with Business & Economics categories.
In today’s competitive, globalized marketplace, the provision of services and products is a result of teamwork between several organizations. Relationships between organizations of any size are strategically important. If your supplier falls down at a crucial moment, it can have survival implications for your company or for other members of your supply chain. The management of these strategic assets cannot be left to chance and the same attention that you devote to finance, operations, HR, etc. must be applied to business relationships. Despite this, very few organizations focus on this or are even aware that they need to do it. Those that do are unsure how to do it. This is not helped by business schools that focus on either customer relationship management (CRM) or supplier relationship management (SRM) rather than collaboration between partners (Enterprise Relationship Management). This book is a unique "go-to" guide for all managers who should be looking at collaboration with other organizations as a new way to attain outstanding results that would not be achieved on their own. Currently, there is nothing else of this nature on the market. The book identifies relationship management as a pivotal management function. It presents a comprehensive, flexible, end-to-end management process that can be easily incorporated into the existing management structures. Further, they describe the crucial role of the relationship manager who is at the heart of the system and provides the drive to achieve high performance. Any company can tailor this discipline to the needs of its organization – whether an SME or a multi-national company selecting a new partner or managing existing relationships. This book covers the decision of whether or not to partner and with whom, the creation of an appropriate system of governance, the transition to operations, managing performance for continuous improvement, and, finally, controlled wind-up of the partnership. Throughout, diagrams to signpost the sequence of activities, checklists of important actions, and job-related worksheets are provided. In addition, there are numerous case studies in a variety of industries and public sectors that will be used as illustrations. Altogether these make this book ideally suitable for experienced managers as well as for training and induction purposes. Essentially, Implementing and Managing Collaborative Relationships: A Practical Guide for Managers shows managers how they can create and operate a simple and effective system of Enterprise Relationship Management that will enable them to maximize efficiency, resilience, innovation, and profitability.
Managing Authentic Relationships
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Author : Jean Paul Wijers
language : en
Publisher:
Release Date : 2019
Managing Authentic Relationships written by Jean Paul Wijers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Executive ability categories.
In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level. Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by: Expanding the organization's strategy to a Relationship Management Strategy; Efficiently managing relationships and correctly mapping stakeholders; Embedding clear responsibility for relationship management throughout the organization; Measuring results and calculating the Return-on-Relationship; Developing strong networking skills and networkers who are able to act as eyes and ears for the organization; Organizing effective networking activities with measurable results. This book also offers a holistic view. Managing authentic relationships requires a shared understanding of what relationships are. It is impossible to develop successful relationship management without authentic relationships based on trust and reciprocity.
Relationship Management
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Author : IntroBooks
language : en
Publisher: Can Akdeniz
Release Date : 2019-01-16
Relationship Management written by IntroBooks and has been published by Can Akdeniz this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-16 with categories.
Relationship management can be defined as the art of handling people using a specific set of skills. These skills emphasis on the power of influence in relations with the people. Every relationship has influences – positive and negative. There are certain skills that is required to manage and balance relationships when it comes to business and customers. The market is competitive and each business needs to have a strategic approach on how to handle their customers and business. Failing to manage customers and business partners can lead to a failed business or business losses. Cultivating long term engagement with customers and partners help in fostering loyalty thereby helping the company to flourish and grow.
The Brmp Guide To The Brm Body Of Knowledge
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Author : Business Relationship Management Institute
language : en
Publisher: Van Haren
Release Date : 1970-01-01
The Brmp Guide To The Brm Body Of Knowledge written by Business Relationship Management Institute and has been published by Van Haren this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970-01-01 with Education categories.
For trainers free additional material of this book is available. This can be found under the "Training Material" tab. Log in with your trainer account to access the material.The BRMP® Guide to the BRM Body of Knowledge is designed to assist the Business Relationship Management Professional (BRMP®) training course attendees and certification exam candidates, but it will also be of great value to anyone looking for a comprehensive foundation-level overview of the art and practice of Business Relationship Management. The book covers the entire BRMP® course syllabus and contains all the information covered in the training and referenced in the exam.What is BRMP®?Business Relationship Management Professional (BRMP®) training is a world-class professional development program designed to provide a solid foundation-level knowledge of Business Relationship Management. The BRMP® exam is designed to test an individual s learning through rigorous examination providing a leading verifiable benchmark of BRM professional acumen and achievement. To learn more about BRMP® training and certification, please visit http://brminstitute.org/.Who Is It For?Business Relationship Management Professional (BRMP®) training and certification program is intended as a comprehensive foundation for Business Relationship Managers at every experience level, with the training and certification designed to provide a solid baseline level of knowledge. BRMP® professional development program provides an excellent Return on Investment (ROI) and is ideally suited for project managers, business analysts, architects, external service providers; representatives of shared services organizations including IT, HR, Finance, Sales, Strategy Planning, etc.; business partners and anyone else interested in business value maximization.Benefits for Individuals and OrganizationsHolders of BRMI Business Relationship Management Professional (BRMP®) credentials will be able to demonstrate their understanding of: The characteristics of the BRM role. What it means to perform as a strategic partner, contributing to business strategy formulation and shaping business demand for the service provider s services. The use of Portfolio Management disciplines and techniques to maximize realized business value. Business Transition Management and the conditions for successful change programs to minimize value leakage. The BRM role in Service Management and alignment of services and service levels with business needs. The principles of effective and persuasive communication.
The Relationship Marketer
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Author : Soren Hougaard
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-03-14
The Relationship Marketer written by Soren Hougaard and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-14 with Business & Economics categories.
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities. "The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally.