Comportamento E Soddisfazione Del Turista I Risultati Di Una Ricerca In Campania

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Comportamento E Soddisfazione Del Turista I Risultati Di Una Ricerca In Campania

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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2010-06-10T00:00:00+02:00

Comportamento E Soddisfazione Del Turista I Risultati Di Una Ricerca In Campania written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-10T00:00:00+02:00 with Business & Economics categories.

365.803

Defining Measuring And Managing Consumer Experiences

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Author : Annarita Sorrentino
language : en
Publisher: Routledge
Release Date : 2020-09-30

Defining Measuring And Managing Consumer Experiences written by Annarita Sorrentino and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper knowledge of the approaches to consumer behaviour and learn about the theoretical and empirical challenges of studying customer experience management. It also considers the post-modern consumer, which requires a move beyond the purely rationalist perspective of traditional marketing and provides methodological support for firms and scholars who wish to measure cognitive, emotional and behavioural consumer reactions. More specifically, it explores the changes in consumer behaviours, the limitations of traditional measurement approaches and the importance of capturing small insights with neuromarketing metrics, with a chapter contributed by a leading expert. A new three-point perspective on consumer behaviours is set out that combines behaviour (what people do) with the declared (what people say) and the perceived (what people feel). This approach acknowledges the complexity of consumer behaviours and the methodological bias derived from the use of the traditional techniques (principally the survey) or from big data. Only a holistic perspective can capture the heterogeneous nature of consumer behaviour. The book thereby takes up the theoretical debate about the definition, management and measurement of customer behaviour. It also examines measurement methodologies, an area that has received little attention elsewhere. Besides addressing the scientific community in the field, the book will also be a valuable practical resource for marketing managers, entrepreneurs and consultants who want to implement innovative strategies to manage the customer experience.

Strategie Di Innovazione E Risultati Economici Un Indagine Sulle Imprese Manifatturiere Dell Emilia Romagna

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Author : Davide Antonioli
language : it
Publisher: FrancoAngeli
Release Date : 2011-09-26T00:00:00+02:00

Strategie Di Innovazione E Risultati Economici Un Indagine Sulle Imprese Manifatturiere Dell Emilia Romagna written by Davide Antonioli and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-26T00:00:00+02:00 with Business & Economics categories.

365.874

Rapporto Sul Turismo Italiano 2012 2013 Xix Edizione

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Author : VV.
language : it
Publisher: FrancoAngeli
Release Date : 2015

Rapporto Sul Turismo Italiano 2012 2013 Xix Edizione written by VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.

Luoghi E Forme Del Turismo Rurale Evidenze Empiriche In Irpinia

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Author : Angela Cresta
language : it
Publisher: FrancoAngeli
Release Date : 2011-05-31T00:00:00+02:00

Luoghi E Forme Del Turismo Rurale Evidenze Empiriche In Irpinia written by Angela Cresta and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-31T00:00:00+02:00 with Business & Economics categories.

365.849

Squilibri E Crisi Nelle Determinazioni Quantitative D Azienda Il Contributo Della Dottrina Italiana

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Author : Guido Migliaccio
language : it
Publisher: FrancoAngeli
Release Date : 2013

Squilibri E Crisi Nelle Determinazioni Quantitative D Azienda Il Contributo Della Dottrina Italiana written by Guido Migliaccio and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.

Il Governo Delle Aziende Sanitarie Ed Ospedaliere Problematiche Di Programmazione Rendicondazione E Controllo

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Author : Jannelli
language : it
Publisher: FrancoAngeli
Release Date : 2014

Il Governo Delle Aziende Sanitarie Ed Ospedaliere Problematiche Di Programmazione Rendicondazione E Controllo written by Jannelli and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.

Banche Ed Emigranti Nel Molise Credito E Rimesse Ad Agnone Fra Ottocento E Novecento

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Author : Vittoria Ferrandino
language : it
Publisher: FrancoAngeli
Release Date : 2012-11-23T00:00:00+01:00

Banche Ed Emigranti Nel Molise Credito E Rimesse Ad Agnone Fra Ottocento E Novecento written by Vittoria Ferrandino and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-23T00:00:00+01:00 with Business & Economics categories.

365.916

Mezzogiorno Agricoltura Processi Storici E Prospettive Di Sviluppo Nello Spazio Euromediterraneo

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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2012-05-25T00:00:00+02:00

Mezzogiorno Agricoltura Processi Storici E Prospettive Di Sviluppo Nello Spazio Euromediterraneo written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-25T00:00:00+02:00 with Business & Economics categories.

365.919

La Conjoint Analysis Per La Ricerca Sociale E Di Marketing

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Author : Roberto Furlan
language : it
Publisher: FrancoAngeli
Release Date : 2011-01-11T00:00:00+01:00

La Conjoint Analysis Per La Ricerca Sociale E Di Marketing written by Roberto Furlan and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-11T00:00:00+01:00 with Business & Economics categories.

365.827