Comunica O E Estrat Gias De Mobiliza O Social
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Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Affective Publics
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Author : Zizi Papacharissi
language : en
Publisher: Oxford University Press
Release Date : 2015
Affective Publics written by Zizi Papacharissi and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Political Science categories.
Over the past few decades, we have witnessed the growth of movements using digital means to connect with broader interest groups and express their points of view. These movements emerge out of distinct contexts and yield different outcomes, but tend to share one thing in common: online and offline solidarity shaped around the public display of emotion. Social media facilitate feelings of engagement, in ways that frequently make people feel re-energized about politics. In doing so, media do not make or break revolutions but they do lend emerging, storytelling publics their own means for feeling their way into events, frequently by making those involved a part of the developing story. Technologies network us but it is our stories that connect us to each other, making us feel close to some and distancing us from others. Affective Publics explores how storytelling practices facilitate engagement among movements tuning into a current issue or event by employing three case studies: Arab Spring movements, various iterations of Occupy, and everyday casual political expressions as traced through the archives of trending topics on Twitter. It traces how affective publics materialize and disband around connective conduits of sentiment every day and find their voice through the soft structures of feeling sustained by societies. Using original quantitative and qualitative data, Affective Publics demonstrates, in this groundbreaking analysis, that it is through these soft structures that affective publics connect, disrupt, and feel their way into everyday politics.
Saneamento Para Todos
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Author :
language : pt-BR
Publisher:
Release Date : 2005
Saneamento Para Todos written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Public health categories.
Panopticon Or The Inspection House
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Author : Jeremy Bentham
language : en
Publisher:
Release Date : 1791
Panopticon Or The Inspection House written by Jeremy Bentham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1791 with Jails categories.
Disaster Risk Reduction In School Curricula Case Studies From Thirty Countries
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Author :
language : en
Publisher: UNESCO
Release Date : 2012
Disaster Risk Reduction In School Curricula Case Studies From Thirty Countries written by and has been published by UNESCO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Cognitive Tools For Learning
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Author : Piet A.M. Kommers
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Cognitive Tools For Learning written by Piet A.M. Kommers and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Computers categories.
Hypermedia technology needs a creative approach from the outset in the design of software to facilitate human thinking and learning. This book opens a discussion of the potential of hypermedia and related approaches to provide open exploratory learning environments. The papers in the book are based on contributions to a NATO Advanced Research Workshop held in July1990 and are grouped into six sections: - Semantic networking as cognitive tools, - Expert systems as cognitive tools, - Hypertext as cognitive tools, - Collaborative communication tools, - Microworlds: context-dependent cognitive tools, - Implementing cognitive tools. The book will be valuable for those who design, implement and evaluate learning programs and who seek to escape from rigid tactics like programmed instruction and behavioristic approaches. The book presents principles for exploratory systems that go beyond existing metaphors of instruction and provokes the reader to think in a new way about the cognitive level of human-computer interaction.
Gamestorming
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Author : Dave Gray
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2010-07-14
Gamestorming written by Dave Gray and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-14 with Business & Economics categories.
Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming. This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world's most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming. Overcome conflict and increase engagement with team-oriented games Improve collaboration and communication in cross-disciplinary teams with visual-thinking techniques Improve understanding by role-playing customer and user experiences Generate better ideas and more of them, faster than ever before Shorten meetings and make them more productive Simulate and explore complex systems, interactions, and dynamics Identify a problem's root cause, and find the paths that point toward a solution
Education For Sustainable Development Goals
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Author : Rieckmann, Marco
language : en
Publisher: UNESCO Publishing
Release Date : 2017-03-20
Education For Sustainable Development Goals written by Rieckmann, Marco and has been published by UNESCO Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-20 with categories.
Cr Tica Da Informa O
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Author :
language : pt-BR
Publisher:
Release Date : 1983
Cr Tica Da Informa O written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Brazil categories.
Pedagogy Of Freedom
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Author : Paulo Freire
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2000-12-13
Pedagogy Of Freedom written by Paulo Freire and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-12-13 with Education categories.
This book displays the striking creativity and profound insight that characterized Freire's work to the very end of his life-an uplifting and provocative exploration not only for educators, but also for all that learn and live.