Comunica O Organizacional Na Era Tech
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Comunica O Organizacional Na Era Tech
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Author : Clau Garcia
language : pt-BR
Publisher: Freitas Bastos
Release Date : 2024-03-13
Comunica O Organizacional Na Era Tech written by Clau Garcia and has been published by Freitas Bastos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-13 with Business & Economics categories.
No livro Comunicação Organizacional na Era Tech muitos temas relacionados com a comunicação organizacional integrada são explorados por Clau Garcia. Ao contextualizar as tecnologias digitais nas práticas da comunicação interna, institucional e mercadológica, apresenta de forma didática e pragmática os caminhos para uma gestão estratégica e eficaz da comunicação nas organizações. Na Era digital e das redes sociais, as organizações não têm mais controle das situações em que os interlocutores são ou podem ser afetados por elas. As pressões vêm de fora — da sociedade, dos públicos, grupos de pressão e da opinião púbica. Em todo este contexto, se altera, inexoravelmente, a forma tradicional utilizada pelas organizações para emitir informação, produzir comunicação e se relacionar com seus públicos, que estão inseridos em uma realidade dinâmica e, sob muitos aspectos, incontrolável.
Purpose Driven Organizations
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Author : Carlos Rey
language : en
Publisher: Springer
Release Date : 2019-06-17
Purpose Driven Organizations written by Carlos Rey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-17 with Business & Economics categories.
A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership
Lideran A Para Uma Nova Era
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Author :
language : pt-BR
Publisher: Editora Cultrix
Release Date :
Lideran A Para Uma Nova Era written by and has been published by Editora Cultrix this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Sage Handbook Of Organizational Communication
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Author : Linda L. Putnam
language : en
Publisher: SAGE Publications
Release Date : 2013-11-04
The Sage Handbook Of Organizational Communication written by Linda L. Putnam and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-04 with Language Arts & Disciplines categories.
Organizational communication as a field of study has grown tremendously over the past thirty years. This growth is characterized by the development and application of communication perspectives to research on complex organizations in rapidly changing environments. Completely re-conceptualized, The SAGE Handbook of Organizational Communication, Third Edition, is a landmark volume that weaves together the various threads of this interdisciplinary area of scholarship. This edition captures both the changing nature of the field, with its explosion of theoretical perspectives and research agendas, and the transformations that have occurred in organizational life with the emergence of new forms of work, globalization processes, and changing organizational forms. Exploring organizations as complex and dynamic, the Handbook brings a communication lens to bear on multiple organizing processes.
The Rise Of The Network Society
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Author : Manuel Castells
language : en
Publisher: John Wiley & Sons
Release Date : 2011-08-24
The Rise Of The Network Society written by Manuel Castells and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-24 with Social Science categories.
This first book in Castells' groundbreaking trilogy, with a substantial new preface, highlights the economic and social dynamics of the information age and shows how the network society has now fully risen on a global scale. Groundbreaking volume on the impact of the age of information on all aspects of society Includes coverage of the influence of the internet and the net-economy Describes the accelerating pace of innovation and social transformation Based on research in the USA, Asia, Latin America, and Europe
The Internet Galaxy
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Author : Manuel Castells
language : en
Publisher: Oxford University Press
Release Date : 2002-10-31
The Internet Galaxy written by Manuel Castells and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-31 with Business & Economics categories.
Castells helps us understand how the Internet came into being and how it is affecting every area of human life. This guide reveals the Internet's huge capacity to liberate, but also its possibility to exclude those who do not have access to it.
Public Relations Research
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Author : Danny Moss
language : en
Publisher: International Thomson Publishing Services
Release Date : 1997
Public Relations Research written by Danny Moss and has been published by International Thomson Publishing Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This volume presents a global view of the current themes in public relations research. It contains comparative studies of public relations practice in different countries and explores issues such as the relationship between PR and journalism, and the history of PR and journalism.
Ideology And Modern Culture
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Author : John B. Thompson
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-02
Ideology And Modern Culture written by John B. Thompson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-02 with Social Science categories.
In this major new work, Thompson develops an original account of ideology and relates it to the analysis of culture and mass communication in modern Societies. Thompson offers a concise and critical appraisal of major contributions to the theory of ideology, from Marx and Mannheim, to Horkheimer, Adorno and Habermas. He argues that these thinkers - and social and political theorists more generally - have failed to deal adequately with the nature of mass communication and its role in the modern world. In order to overcome this deficiency, Thompson undertakes a wide-ranging analysis of the development of mass communication, outlining a distinctive social theory of the mass media and their impact.
Managing Innovation
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Author : Joe Tidd
language : en
Publisher: Wiley
Release Date : 2013-07-10
Managing Innovation written by Joe Tidd and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts
Neither Beast Nor God
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Author : Gilbert Meilaender
language : en
Publisher: Encounter Books
Release Date : 2009
Neither Beast Nor God written by Gilbert Meilaender and has been published by Encounter Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Philosophy categories.
Preface -- Speaking of dignity -- Being human -- Human dignity -- Birth and breeding -- Childhood -- Loyalties -- Death -- Personal dignity -- Confusions -- Equal persons.