Comunicazione Efficace Strategica L Arte Di Migliorare Comunicando
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Comunicazione Efficace Strategica L Arte Di Migliorare Comunicando
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Author : Ivano Cincinnato
language : it
Publisher: Armando Editore
Release Date : 2020-05-28
Comunicazione Efficace Strategica L Arte Di Migliorare Comunicando written by Ivano Cincinnato and has been published by Armando Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-28 with Business & Economics categories.
Questo libro esce dai canoni dei volumi sulla comunicazione e, attraverso un percorso pragmatico, concreto e paradossale, fatto di esempi pratici e spiegazioni chiare, guida il lettore alla scoperta degli errori più madornali da evitare e le modalità più inefficaci da correggere, aiutandolo, passo dopo passo, ad adottare una nuova prospettiva comunicativa, per risultare subito più efficace ed efficiente durante ogni scambio comunicativo.
Pragmatics Of Human Communication A Study Of Interactional Patterns Pathologies And Paradoxes
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Author : Paul Watzlawick
language : en
Publisher: W. W. Norton & Company
Release Date : 2011-04-25
Pragmatics Of Human Communication A Study Of Interactional Patterns Pathologies And Paradoxes written by Paul Watzlawick and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-25 with Psychology categories.
The properties and function of human communication. Called “one of the best books ever about human communication,” and a perennial bestseller, Pragmatics of Human Communication has formed the foundation of much contemporary research into interpersonal communication, in addition to laying the groundwork for context-based approaches to psychotherapy. The authors present the simple but radical idea that problems in life often arise from issues of communication, rather than from deep psychological disorders, reinforcing their conceptual explorations with case studies and well-known literary examples. Written with humor and for a variety of readers, this book identifies simple properties and axioms of human communication and demonstrates how all communications are actually a function of their contexts. Topics covered in this wide-ranging book include: the origins of communication; the idea that all behavior is communication; meta-communication; the properties of an open system; the family as a system of communication; the nature of paradox in psychotherapy; existentialism and human communication.
Objective Advanced Student S Book With Answers With Cd Rom
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Author : Felicity O'Dell
language : en
Publisher: Cambridge University Press
Release Date : 2014-05-15
Objective Advanced Student S Book With Answers With Cd Rom written by Felicity O'Dell and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-15 with Foreign Language Study categories.
Fourth edition of the best-selling Cambridge English: Advanced (CAE) course, updated to prepare for the 2015 revised exam.
In Search Of A Better World
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Author : Karl Popper
language : en
Publisher: Routledge
Release Date : 2012-12-06
In Search Of A Better World written by Karl Popper and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Philosophy categories.
'I want to begin by declaring that I regard scientific knowledge as the most important kind of knowledge we have', writes Sir Karl Popper in the opening essay of this book, which collects his meditations on the real improvements science has wrought in society, in politics and in the arts in the course of the twentieth century. His subjects range from the beginnings of scientific speculation in classical Greece to the destructive effects of twentieth century totalitarianism, from major figures of the Enlightenment such as Kant and Voltaire to the role of science and self-criticism in the arts. The essays offer striking new insights into the mind of one of the greatest twentieth century philosophers.
Facing Reality
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Author : J. C. Eccles
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-11
Facing Reality written by J. C. Eccles and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-11 with Philosophy categories.
The titling of this book - "Facing Reality" - came to me unbidden, presumably from my subconscious! But, when it came, it seemed to be right, because that essentially is what I am trying to do in this book. " Facing" is to be understood in the sense of "looking at in a steadfast and unflinching manner". It thus contrasts with "Confronting" which has the sense of "looking at with hostility and defiance". As I face life with its joys and its sorrows, its successes and its failures, its peace and its turmoil, my attitude is one of serene acceptance and gratitude and not one of angry and arrogant confrontation and rejection. The other component of the title - "Reality" - is the ultimate reality for each of us as conscious beings - our birth - our self-hood in its long stream of becoming throughout our life - our death and apparent annihilation. This is the Reality that we each of us must face if we are to live and adventure as free and responsible beings and not as mere playthings of chance and circumstance, going through a mean ingless farce from birth to death with the search ever for distraction and self-forgetfulness. As a brain scientist I have specialist knowledge of that wonderful part of the body that is alone concerned in the whole Iife-Iong interplay between the conscious self and the extern al world, including other selves.
Loyalty Management
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Author : Cristina Ziliani
language : en
Publisher: Routledge
Release Date : 2019-10-08
Loyalty Management written by Cristina Ziliani and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Business & Economics categories.
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.
Essentials Of Marketing Communications
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006
Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Objective Advanced Workbook With Answers With Audio Cd
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Author : Felicity O'Dell
language : en
Publisher: Cambridge University Press
Release Date : 2012-02-23
Objective Advanced Workbook With Answers With Audio Cd written by Felicity O'Dell and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-23 with Foreign Language Study categories.
An updated and revised edition of the Objective CAE course, which prepares students for Cambridge English: Advanced, also known as Certificate in Advanced English (CAE). The syllabus for this exam has changed and this book has now been replaced by 9781107632028 Objective Advanced Fourth edition Workbook with answers with Audio CD.
Marketing To The Social Web
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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-03
Marketing To The Social Web written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Business & Economics categories.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
The Balanced Scorecard
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Author : Robert S. Kaplan
language : en
Publisher:
Release Date : 2005
The Balanced Scorecard written by Robert S. Kaplan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business planning categories.