Comunicazione Pubblica E Web Marketing Territoriale Dimensione Partecipativa E Pianificazione Strategica
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Comunicazione Pubblica E Web Marketing Territoriale Dimensione Partecipativa E Pianificazione Strategica
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Author : Simonetta Secondini
language : it
Publisher: FrancoAngeli
Release Date : 2014-08-25T00:00:00+02:00
Comunicazione Pubblica E Web Marketing Territoriale Dimensione Partecipativa E Pianificazione Strategica written by Simonetta Secondini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25T00:00:00+02:00 with Social Science categories.
1044.82
Organizzare E Comunicare L Emergenza Nella Pa Strategie E Azioni Per Costruire La Resilienza
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Author : Stefano Maria Cianciotta
language : it
Publisher: Maggioli Editore
Release Date : 2015
Organizzare E Comunicare L Emergenza Nella Pa Strategie E Azioni Per Costruire La Resilienza written by Stefano Maria Cianciotta and has been published by Maggioli Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
Marketing To The Social Web
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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-03
Marketing To The Social Web written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Business & Economics categories.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
Hospitality Marketing Management
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Author : Reid Robert D Bojanic David C
language : en
Publisher:
Release Date : 2010
Hospitality Marketing Management written by Reid Robert D Bojanic David C and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with BUSINESS & ECONOMICS categories.
Patrick Geddes In India
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Author : Sir Patrick Geddes
language : en
Publisher:
Release Date : 1947
Patrick Geddes In India written by Sir Patrick Geddes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1947 with Political Science categories.
The Cultural Industries
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Author : David Hesmondhalgh
language : en
Publisher: SAGE
Release Date : 2002-05-24
The Cultural Industries written by David Hesmondhalgh and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-24 with Social Science categories.
The Cultural Industries combines a political economy approach with the best aspects of cultural studies, sociology, communication studies and social theory to provide an overview of the key debates surrounding cultural production. The book: Considers both the entertainment and the information sectors Combines analysis of the contemporary scene with a long-range historical perspective Draws on an range of examples from North America, the UK, Europe and elsewhere
Tourism Local Systems And Networking
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Author : Luciana Lazzeretti
language : en
Publisher: Routledge
Release Date : 2006-08-14
Tourism Local Systems And Networking written by Luciana Lazzeretti and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-14 with Business & Economics categories.
This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry. Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become actively involved in formal and informal networks in order to increase efficiency and product quality, to gain a sustainable edge and face the competitive context. The work is dedicated to deepening the topics of the "Networking and Tourism Local System" session of the 12th ATLAS 2004 Annual Conference, "Networking & Partnership in Destination Development & Management", held in Naples. From a theoretical point of view, the papers included herein relate to two macro reference areas: applied economics and managerial sciences. The analysis range from national to local levels and focus on strategies, policies, and project experiences. Several cases from different areas (Finland, France, Ireland, Italy, Malaysia, Portugal, Spain, Sweden) are examined and provide features and issues that can be applied beyond the cultural and economic contexts.
The Balanced Scorecard
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Author : Robert S. Kaplan
language : en
Publisher:
Release Date : 2005
The Balanced Scorecard written by Robert S. Kaplan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business planning categories.
Corporate Technological Behaviour Routledge Revivals
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Author : Hakan Hakansson
language : en
Publisher: Routledge
Release Date : 2014-10-14
Corporate Technological Behaviour Routledge Revivals written by Hakan Hakansson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
Efficient technological strategy is an increasingly important element in industrial profitability. An understanding of networks – the formal and informal web of contacts between suppliers, producers and customers – is vital to the application of such strategy. In this book, first published in 1989, Håkan Håkansson brings together theory and practice to provide the first comprehensive and detailed study of technological development in companies, and the associated interactions with other companies and organizations. This book is ideal for students of business.
The Culture Of Cities
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Author : Lewis Mumford
language : en
Publisher:
Release Date : 1930
The Culture Of Cities written by Lewis Mumford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1930 with categories.