Conectados A Influ Ncia Das Redes Sociais E A Transforma O Da Comunica O Nas M Dias Digitais
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Netnography
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Author : Robert V Kozinets
language : en
Publisher: SAGE
Release Date : 2009-12-18
Netnography written by Robert V Kozinets and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-18 with Social Science categories.
With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.
The Civic Web
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Author : Shakuntala Banaji
language : en
Publisher: MIT Press
Release Date : 2013-10-11
The Civic Web written by Shakuntala Banaji and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-11 with Art categories.
An investigation of how governments, organizations, and groups use the Internet to promote civic and political engagement among young people. There has been widespread concern in contemporary Western societies about declining engagement in civic life; people are less inclined to vote, to join political parties, to campaign for social causes, or to trust political processes. Young people in particular are frequently described as alienated or apathetic. Some have looked optimistically to new media—and particularly the Internet—as a means of revitalizing civic life and democracy. Governments, political parties, charities, NGOs, activists, religious and ethnic groups, and grassroots organizations have created a range of youth-oriented websites that encourage widely divergent forms of civic engagement and use varying degrees of interactivity. But are young people really apathetic and lacking in motivation? Does the Internet have the power to re-engage those disenchanted with politics and civic life? Based on a major research project funded by the European Commission, this book attempts to understand the role of the Internet in promoting young people's participation. Examples are drawn from Hungary, the Netherlands, Slovenia, Spain, Sweden, Turkey, and the United Kingdom—countries offering contrasting political systems and cultural contexts. The book also addresses broader questions about the meaning of civic engagement, the nature of new forms of participation, and their implications for the future of civic life.
My Adventures In Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2017-06-30
My Adventures In Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-30 with categories.
Internet Celebrity
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Author : Crystal Abidin
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-07-16
Internet Celebrity written by Crystal Abidin and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-16 with Social Science categories.
This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade. Through cross-cultural case studies, the book offers a brief history of internet celebrity; analysis on recent developments in the industry; and commentary on emergent trends.
Purpose Driven Organizations
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Author : Carlos Rey
language : en
Publisher: Springer
Release Date : 2019-06-17
Purpose Driven Organizations written by Carlos Rey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-17 with Business & Economics categories.
A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership
Camgirls
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Author : Theresa M. Senft
language : en
Publisher: Peter Lang
Release Date : 2008
Camgirls written by Theresa M. Senft and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Computers categories.
This book is a critical and ethnographic study of camgirls: women who broadcast themselves over the web for the general public while trying to cultivate a measure of celebrity in the process. The book's over-arching question is, «What does it mean for feminists to speak about the personal as political in a networked society that encourages women to 'represent' through confession, celebrity, and sexual display, but punishes too much visibility with conservative censure and backlash?» The narrative follows that of the camgirl phenomenon, beginning with the earliest experiments in personal homecamming and ending with the newest forms of identity and community being articulated through social networking sites like Live Journal, YouTube, MySpace, and Facebook. It is grounded in interviews, performance analysis of events transpiring between camgirls and their viewers, and the author's own experiences as an ersatz camgirl while conducting the research.
Smart Machines
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Author : John Kelly III
language : en
Publisher: Columbia University Press
Release Date : 2013-10-15
Smart Machines written by John Kelly III and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-15 with Computers categories.
We are crossing a new frontier in the evolution of computing and entering the era of cognitive systems. The victory of IBMÕs Watson on the television quiz show Jeopardy! revealed how scientists and engineers at IBM and elsewhere are pushing the boundaries of science and technology to create machines that sense, learn, reason, and interact with people in new ways to provide insight and advice. In Smart Machines, John E. Kelly III, director of IBM Research, and Steve Hamm, a writer at IBM and a former business and technology journalist, introduce the fascinating world of Òcognitive systemsÓ to general audiences and provide a window into the future of computing. Cognitive systems promise to penetrate complexity and assist people and organizations in better decision making. They can help doctors evaluate and treat patients, augment the ways we see, anticipate major weather events, and contribute to smarter urban planning. Kelly and HammÕs comprehensive perspective describes this technology inside and out and explains how it will help us conquer the harnessing and understanding of Òbig data,Ó one of the major computing challenges facing businesses and governments in the coming decades. Absorbing and impassioned, their book will inspire governments, academics, and the global tech industry to work together to power this exciting wave in innovation.
Computer Networks
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Author : Andrew S. Tanenbaum
language : en
Publisher: Pearson Education India
Release Date : 2003
Computer Networks written by Andrew S. Tanenbaum and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computer networks categories.
Details descriptions of the principles associated with each layer and presents many examples drawn the Internet and wireless networks.
Building Apis With Node Js
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Author : Caio Ribeiro Pereira
language : en
Publisher: Apress
Release Date : 2016-12-10
Building Apis With Node Js written by Caio Ribeiro Pereira and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-10 with Computers categories.
Learn how to build scalable APIs using the Node.js platform and ES6 (EcmaScript 2015) with this quick, informative guide. Developing systems for the wide range of devices available in the modern world requires the construction of APIs designed to work only with data in a centralized manner, allowing client-side applications to be developed separately and have a unique interface for the final user. Node.js has proven itself to be an excellent platform for building REST APIs because of its single-thread architecture. It has a low learning curve and can be understood by anyone who has a basic understanding of the JavaScript language. Use Building APIs with Node.js today to understand how Node.js APIs work, and how you can build your own. What You Will Learn Build scalable APIs using the Node.js platform Use ES6, Express, Passport, ApiDoc, Mocha, Helmet and more Integrate an SQL database through Sequelize.js and build a single page application using Vanilla.js Who This Book Is For Ideal for developers who have a basic understanding of JavaScript and Node.js.
Digital Literacies
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Author : Colin Lankshear
language : en
Publisher: Peter Lang
Release Date : 2008
Digital Literacies written by Colin Lankshear and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Computers categories.
This book brings together a group of internationally-reputed authors in the field of digital literacy. Their essays explore a diverse range of the concepts, policies and practices of digital literacy, and discuss how digital literacy is related to similar ideas: information literacy, computer literacy, media literacy, functional literacy and digital competence. It is argued that in light of this diversity and complexity, it is useful to think of digital literacies - the plural as well the singular. The first part of the book presents a rich mix of conceptual and policy perspectives; in the second part contributors explore social practices of digital remixing, blogging, online trading and social networking, and consider some legal issues associated with digital media.