Consumer Attitudes Toward Information Sharing Between Businesses
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Consumer Attitudes Toward Information Sharing Between Businesses
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Author : Insurance Research Council
language : en
Publisher:
Release Date : 2001-06-01
Consumer Attitudes Toward Information Sharing Between Businesses written by Insurance Research Council and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06-01 with categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Netflix Password Sharing
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Author : Jessica Hall
language : en
Publisher:
Release Date : 2023
Netflix Password Sharing written by Jessica Hall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
This thesis examined evolving consumer attitudes toward Netflix through the lens of public relations, placing a specific focus on reactions to the company's recent decision to charge subscribers for their password-sharing habits. The objective of the study was to detect any changes in consumer attitudes toward Netflix before and after participants were made aware of the imminent password-sharing policy, to evaluate if a convenience sample of young adults between the ages of 18 to 34 share the overwhelming sentiment of dissatisfaction reported in the news and on social media. The distributed survey measured consumers' trust of, commitment to, and satisfaction toward Netflix both before and after being presented with the new password- sharing policy information. Survey results revealed that, in almost every instance of question mirroring, there was a decrease in the average numeric response reported after the policy was relayed; lower responses on the Likert scale trend toward "disagree," when labeling attitudes toward affirmative statements about Netflix maintaining trust, commitment, and satisfaction. The descriptive statistics reported in this thesis illustrate that the majority of sampled consumers are bothered by the policy change and it may affect their relationship with Netflix, through the lenses of the three indexes examined. My study lays the groundwork for future researchers to conduct randomized, generalizable tests on young adult audience segments, to further examine and detect any changes in the relationship between Netflix and the publics it serves based on major policy changes.
Effects Of Care Vs Justice Based Moral Orientations On Consumer Attitudes Toward The Exchange Of Customer Information By Marketing Organizations
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Author : Lisa Ann Petrison
language : en
Publisher:
Release Date : 1998
Effects Of Care Vs Justice Based Moral Orientations On Consumer Attitudes Toward The Exchange Of Customer Information By Marketing Organizations written by Lisa Ann Petrison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
This dissertation research examines the factors that influence people's judgments about companies that sell information about their customers to other firms. The results suggest that both teleological and deontological factors influence people's judgments about the sale of data, as well as their inferences about the firm and their willingness to do business with it in the future. While both men and women relied equally upon deontological information about whether the company had followed appropriate privacy principles, women--especially those not currently working as business managers--tended to be especially likely to use information about the outcome of the information sale for the consumer when making inferences about the firm selling the data and when deciding whether or not to patronize the firm in the future. These findings are consistent with literature in moral reasoning, which suggests that women tend to use care-oriented as well as justice-oriented considerations in their moral decision-making while men tend to rely more exclusively on a justice-oriented approach. Managerial implications of the findings are discussed.
Proceedings Of The 7th Global Conference On Business Management And Entrepreneurship Gcbme 2022
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Author : Ratih Hurriyati
language : en
Publisher: Springer Nature
Release Date : 2023-09-29
Proceedings Of The 7th Global Conference On Business Management And Entrepreneurship Gcbme 2022 written by Ratih Hurriyati and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
This is an open access book.WELCOME THE 7TH GCBME. We would like to invite you to join our The 7th Global Conference on Business, Management and Entrepreneurship. The conference will be held online on digital platform live from Universitas Pendidikan Indonesia in Bandung, West Java, Indonesia, on August 8th, 2022 with topic The Utilization of Sustainable Digital Business, Entrepreneurship and management as A Strategic Approach in the New Normal Era.
Consumer Psychology In A Social Media World
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Author : Claudiu V. Dimofte
language : en
Publisher: Routledge
Release Date : 2015-09-16
Consumer Psychology In A Social Media World written by Claudiu V. Dimofte and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-16 with Business & Economics categories.
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices
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Author : Akel, Gökhan
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices written by Akel, Gökhan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
On The Move To Meaningful Internet Systems Otm 2014 Workshops
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Author : Robert Meersman
language : en
Publisher: Springer
Release Date : 2014-10-18
On The Move To Meaningful Internet Systems Otm 2014 Workshops written by Robert Meersman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-18 with Computers categories.
This volume constitutes the refereed proceedings of the following 9 international workshops: OTM Academy, OTM Industry Case Studies Program, Cloud and Trusted Computing, C&TC, Enterprise Integration, Interoperability, and Networking, EI2N, Industrial and Business Applications of Semantic Web Technologies, INBAST, Information Systems, om Distributed Environment, ISDE, Methods, Evaluation, Tools and Applications for the Creation and Consumption of Structured Data for the e-Society, META4eS, Mobile and Social Computing for collaborative interactions, MSC, and Ontology Content, OnToContent 2014. These workshops were held as associated events at OTM 2014, the federated conferences "On The Move Towards Meaningful Internet Systems and Ubiquitous Computing", in Amantea, Italy, in October 2014. The 56 full papers presented together with 8 short papers, 6 posters and 5 keynotes were carefully reviewed and selected from a total of 96 submissions. The focus of the workshops were on the following subjects models for interoperable infrastructures, applications, privacy and access control, reliability and performance, cloud and configuration management, interoperability in (System-of-)Systems, distributed information systems applications, architecture and process in distributed information system, distributed information system development and operational environment, ontology is use for eSociety, knowledge management and applications for eSociety, social networks and social services, social and mobile intelligence, and multimodal interaction and collaboration.
Information Diffusion Management And Knowledge Sharing Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2019-10-11
Information Diffusion Management And Knowledge Sharing Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-11 with Computers categories.
Within the past 10 years, tremendous innovations have been brought forth in information diffusion and management. Such technologies as social media have transformed the way that information is disseminated and used, making it critical to understand its distribution through these mediums. With the consistent creation and wide availability of information, it has become imperative to remain updated on the latest trends and applications in this field. Information Diffusion Management and Knowledge Sharing: Breakthroughs in Research and Practice examines the trends, models, challenges, issues, and strategies of information diffusion and management from a global context. Highlighting a range of topics such as influence maximization, information spread control, and social influence, this publication is an ideal reference source for managers, librarians, information systems specialists, professionals, researchers, and administrators seeking current research on the theories and applications of global information management.
Online Consumer Behavior
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Author : Angeline Close
language : en
Publisher: Routledge
Release Date : 2012
Online Consumer Behavior written by Angeline Close and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.