Consumer Behaviour Sbpd Publications

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Consumer Behaviour Sbpd Publications

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Author : Dr. Gaurav Agarwal
language : en
Publisher: SBPD Publications
Release Date : 2021-11-20

Consumer Behaviour Sbpd Publications written by Dr. Gaurav Agarwal and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-20 with Business & Economics categories.

1. Customer—Meaning and Classification, 2. Building Customer Satisfaction Through Quality,Service and Value, 3. Customer Lifetime Value and Profitability, 4. Customer Relationship Management : Tool forAttracting and Retaining Customers, 5. Introduction to Consumer Behaviour, 6. Consumer Research Process, 7. Models of Consumer Behaviour, 8. Individual Determinants : Personal and PsychologicalForces Affecting Consumer Behaviour, 9. Influence of Culture on Consumer Behaviour, 10. Social Factors Influence on Consumer Behaviour, 11. Consumer Decision Making, 12. Consumer Communication, 13. Industrial Buying Behaviour, 14. Industrial Buying Process.

Consumer Behaviour

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Author : Dr. Gaurav Agarwal
language : en
Publisher: SBPD Publications
Release Date : 2016-12-14

Consumer Behaviour written by Dr. Gaurav Agarwal and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-14 with categories.

The E-Books is authored by proficient Teachers and Professors. The Text of the E-Books is simple and lucid. The contents of thr book have been organised carefully and to the point.

Fundamentals Of Buying Behaviour Sbpd Publications

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Author : Dr. Ashish Kumar,
language : en
Publisher: SBPD Publications
Release Date : 2021-10-13

Fundamentals Of Buying Behaviour Sbpd Publications written by Dr. Ashish Kumar, and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-13 with Medical categories.

1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer Lifetime Value and Profitability, 5. Customer Relationship Management : Tool for Attracting and Retaining Customer’s, 6. Influence of Culture on Consumer Behaviour, 7. Social Factors Influence on Consumer Behaviour, 8. Personal and Psychological Forces Affecting Consumer Behaviour, 9. Customer Buying Decision Process, 10. Theories of Consumer Buying Dicision, 11. The Nature of Organisational Buying, 12. Analysis of Business Buying Process.

Marketing Management By Dr F C Sharma Ebook

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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2020-12-12

Marketing Management By Dr F C Sharma Ebook written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-12 with Business & Economics categories.

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Marketing Management Sbpd Publications

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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2021-12-22

Marketing Management Sbpd Publications written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Business & Economics categories.

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Marketing Management By Dr F C Sharma

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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2020-07-01

Marketing Management By Dr F C Sharma written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-01 with Business & Economics categories.

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.

Organisation Behaviour Sbpd Publications

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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2021-12-18

Organisation Behaviour Sbpd Publications written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-18 with Business & Economics categories.

1. Concept, Nature and Scope of Organisational Behaviour, 2. Organisational Goals, 3. Organisational Behaviour Models, 4. Individual Behaviour, 5. Personality, 6. Perception, 7. Learning, 8. Motivation—Concept and Theories, 9. Interpersonal Behaviour [Transactional Analysis and Johari Window, 10. Communication, 11. Leadership, 12. Group and Group Dynamics, 13. Team Building and Team Work, 14. Management of Conflict, 15. Management of Change [Organisational Change], 16. Organisational Development, 17. Organisational Effectiveness, 18. Organisational Culture, 19. Power and Politics, 20. Quality of Working Life.

Consumer Behaviour

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Author : C.L. Tyagi
language : en
Publisher: Atlantic Publishers & Dist
Release Date : 2004

Consumer Behaviour written by C.L. Tyagi and has been published by Atlantic Publishers & Dist this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Consumer behavior categories.

The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.

Consumer Behaviour

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Author : Matin A. Khan
language : en
Publisher:
Release Date : 2001

Consumer Behaviour written by Matin A. Khan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Consumer behavior categories.

Consumer Behaviour

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Author : Atul Kr. Sharma
language : en
Publisher: Global Vision Pub House
Release Date : 2006

Consumer Behaviour written by Atul Kr. Sharma and has been published by Global Vision Pub House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Consumer behavior categories.

In This Book, Author Has Taken To A Comprehensive View Of Consumer Behaviour Which Gives An Advantage To Readers Interested In Understanding The Psychological And Social Dynamics Of This Phenomenon Of Modern Life Which Is Worldwide, And Which Stands Out As A Distinguished Characteristic Of The Urban Corporate Societies In The Advanced And Developing Countries. Referring To One Official Definition Of Consumer Behaviour The Author Has Not Only Introduced Us With Its Main Application But Has Also Apprised Us Of The Adverse Effects Of Such Things As Aggressive Marketing. Each Aspect Covered By His Comprehensive Definition Is Brought Under Intensive Discourse Widening The Scope Of The Book. This Book Will Be Of Immense Important To Those Who Are Interested In Study Of Management And Psychology