Consumer Eastern Europe 2005 2006
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Consumer Eastern Europe 2005 2006
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Author : Euromonitor International PLC
language : en
Publisher: Euromonitor International
Release Date : 2005-07
Consumer Eastern Europe 2005 2006 written by Euromonitor International PLC and has been published by Euromonitor International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07 with Business & Economics categories.
In addition to comprehensive market size statistics, Consumer Eastern Europe also provides you with an expert overview of this fast- changing region. Country-by-country profiles examine important marketing parameters, including demographics, economic indicators, advertising and media access, consumer expenditure and retail distribution. Country coverage includes Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia and the Ukraine.
Consumer China
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Author :
language : en
Publisher:
Release Date : 2005
Consumer China written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Consumers categories.
Consumer Eastern Europe 2004 2005
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Author : Euromonitor International PLC
language : en
Publisher: Euromonitor International
Release Date : 2004-01
Consumer Eastern Europe 2004 2005 written by Euromonitor International PLC and has been published by Euromonitor International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01 with Business & Economics categories.
Country-by-country profiles examine important marketing parameters, including demographics, economic indicators, advertising and media access, consumer expenditure and retail distribution.
Consumer Eastern Europe
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Author :
language : en
Publisher:
Release Date : 2002
Consumer Eastern Europe written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Consumption (Economics) categories.
Consumer Eastern Europe 2006 2007
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Author : Euromonitor International
language : en
Publisher: Euromonitor International
Release Date : 2006-08-01
Consumer Eastern Europe 2006 2007 written by Euromonitor International and has been published by Euromonitor International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-01 with Business & Economics categories.
In addition to comprehensive market size statistics, Consumer Eastern Europe also provides you with an expert overview of this fast- changing region. Country-by-country profiles examine important marketing parameters, including demographics, economic indicators, advertising and media access, consumer expenditure and retail distribution. Country coverage includes Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia and the Ukraine.
The Central And Eastern European Countries And The European Union
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Author : Michael Artis
language : en
Publisher: Cambridge University Press
Release Date : 2006-04-20
The Central And Eastern European Countries And The European Union written by Michael Artis and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-20 with Business & Economics categories.
The accession of ten new members to the European Union on May 1st 2004 was among the most significant developments in the history of European integration. Based upon studies conducted by the European Forecasting Network, this 2006 book analysed key aspects of the impact of this enlargement with reference to eight of the ten new Member States, namely the Central and Eastern European countries (CEECs). It demonstrated that the enlargement had the potential to create profound consequences for both the new Member States and the pre-accession members of the Union, given the unparalleled magnitude of the enlargement, the fact that the CEECs had levels of prosperity and economic development well below the Union average, and their history of participation in centrally planned regimes. The contributions examined regional policy, the debate about accession to the EMU, the macroeconomic trajectories of the Central and Eastern European economies and their likely development.
Handbook Of Doing Business In South East Europe
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Author : D. Sternad
language : en
Publisher: Springer
Release Date : 2011-11-22
Handbook Of Doing Business In South East Europe written by D. Sternad and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22 with Business & Economics categories.
A comprehensive insight into a region which is characterized by rapid economic and social changes with a significant rise in foreign direct investments and privatization. Analysis covers political, legal, economic and social trends, and topics such as the influence of informal networks and corruption, as well as cultural diversity.
Marketing In The 21st Century
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Author : Bruce D. Keillor
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2007-07-30
Marketing In The 21st Century written by Bruce D. Keillor and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-30 with Business & Economics categories.
Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.
The Law And Economics Of Enforcing European Consumer Law
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Author : Franziska Weber
language : en
Publisher: Routledge
Release Date : 2016-03-03
The Law And Economics Of Enforcing European Consumer Law written by Franziska Weber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with Law categories.
In the internet age, the need for effective consumer law enforcement has arguably never been greater. This timely book is a comparative law and economic analysis of the changing landscape of EU consumer law enforcement policy. EU member states are moving away from purely public or private law enforcement and now appear to be moving towards a more mixed approach, not least due to European legislation. This book reflects on the need for and creation of efficient enforcement designs. It examines the various economic factors according to which the efficiency of different enforcement mechanisms can be assessed. Hypothetical case scenarios within package travel and misleading advertising, dealing with substantial individual harm and trifling and widespread harm are used to illustrate various consumer law problems. Design suggestions on how to optimally mix enforcement mechanisms for these case scenarios are developed. The findings are then used as a benchmark to assess real life situations in countries with different enforcement traditions - the Netherlands, Sweden and England. The book is of value to both researchers and policy-makers working in the area of consumer protection.
International Brand Management Of Chinese Companies
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Author : Sandra Bell
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-03-29
International Brand Management Of Chinese Companies written by Sandra Bell and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-29 with Business & Economics categories.
China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.