Consumer Products
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Consumer Perception Of Product Risks And Benefits
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Author : Gerard Emilien
language : en
Publisher: Springer
Release Date : 2017-03-14
Consumer Perception Of Product Risks And Benefits written by Gerard Emilien and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-14 with Business & Economics categories.
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
The Durable Use Of Consumer Products
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Author : Michel Kostecki
language : en
Publisher: Springer
Release Date : 2010-12-05
The Durable Use Of Consumer Products written by Michel Kostecki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-05 with Business & Economics categories.
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumption is encouraged by marketing techniques and approaches that favor lesser durability and sub-optimal use. There are signs that those things will have to change. Firstly, client orientation - a condition sine qua non of marketing success in the saturated markets of rich countries - is gaining popularity. Consumers are better informed and more influential and "intelligent consumption" is on the rise. Buyers are becoming more and more hostile towards marketing manipulation, inducing them to consume faster, more and at higher prices. The public increas ingly resists messages in advertisements (preventive resistance) which are pre dominantly persuasive (rather than educational or informative) and conceived to stimulate demand for the "new", the superficial and the fashionable.
Consumer Products
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Author :
language : en
Publisher:
Release Date : 1997
Consumer Products written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
The consumer products industry (excluding food and consumer electronics) encompasses a wide range of sectors including apparel, textiles, footwear, sporting goods, recreational equipment, giftware, furniture, housewares, and hardware. This publication reviews the state of the consumer products sector in Canada, its strengths in the international market, the international context of the sector, and the main challenges to Canadian companies interested in entering the international market. The publication concludes by outlining a strategic direction for the consumer products industry in international markets.
Instructions For Consumer Products
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Author :
language : en
Publisher:
Release Date : 1988-01
Instructions For Consumer Products written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-01 with Consumer goods categories.
Careers In Consumer Products
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Author :
language : en
Publisher: Wetfeet
Release Date : 2005
Careers In Consumer Products written by and has been published by Wetfeet this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
At once insignificant and omnipresent, consumer products are an inescapable part of our lives. It is hard to imagine a world without them: From the time we wake up and brush our teeth to the time we eat our dinner, most of us use consumer products many times over every day. Given the prevalence of consumer products, it's not hard to imagine that many professionals make their living in this industry, from the well-known fields of marketing and brand management to the less-storied fields of finance, logistics, IT, and human resources. If you yearn to make your mark in this industry, you've come to the right place. Book jacket.
Culture And Consumption
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Author : Grant David McCracken
language : en
Publisher: Indiana University Press
Release Date : 1990-11-22
Culture And Consumption written by Grant David McCracken and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-11-22 with Business & Economics categories.
"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.
Global Standard For Consumer Products
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Author : British Retail Consortium
language : en
Publisher: Stationery Office Books (TSO)
Release Date : 2010
Global Standard For Consumer Products written by British Retail Consortium and has been published by Stationery Office Books (TSO) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Consumer goods categories.
The BRC Global Standard for Consumer Products (Issue 3) is a new BRC Global Standard, replacing Consumer Products Issues 2 and 2a. There are substantial revisions and updates to the content of Consumer Products Issue 3 to take into account the increasingly complex and prescriptive safety requirements in the global consumer products market.
Fmcg The Power Of Fast Moving Consumer Goods
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Author : Greg Thain
language : en
Publisher:
Release Date : 2014-07
Fmcg The Power Of Fast Moving Consumer Goods written by Greg Thain and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07 with Business & Economics categories.
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must-read book. Greg Thain Business. Over 40 years' experience of developing businesses, multiple fund raising and public flotations. Experience in marketing, market research, internet/tech, real estate, investment property funds, publishing and consultancy with a focus for the last 22 years on the emerging markets. Real Estate. Russian real estate involvement over the past 22 years. Introduced the first significant international bank loan of $500M to a Russian developer in 1995. Took the founder of Raven Russia to Moscow, helping raise the initial $300m/purchase initial industrial site/project for $74m. In 2007/8 organised a property investment fund of $180m. Lecturing and Public Speaking. Frequent speaker throughout Europe and Asia on markets, retail, internet and other developments across these sectors. Keynote speaker at the first HP conference for 5 years in Asia (Macau, autumn 2013). Presented Key Trends in Internet and Retail Worldwide to the leading 450 retailers in Asia/Greater China. Books. Storewars. The Battle for Mindspace and Shelfspace, written and published in 2012. The Power of Fast-moving Consumer Goods, a history of the world's 18 leading consumer-facing companies, written and published in May 2014. E-Retail. Zero Friction in the Digital Universe, due to launch in July 2014. Magazine Publishing. Developed a number of original products in the 1980s and 90s: What Mortgage magazine, the original mortgage advice magazine, What Investment, What Finance, What Video, and Popular Video at the forefront of the video revolution. In excess of 20 newspapers, magazines and journals including The British Investors Database, the original compilation of all investors in the UK. Launched the original Local Radio Awards, first awards to the UK local radio industry. Political involvement. UK conservative party candidate for the European parliament from November 1991, previously a consultant on modern electioneering techniques to conservative central office. Chairman of Conservatives Abroad, Moscow 1993 -1997. Involved in various charities and funding events, including deputy chairman of Sense, the UK charity for deaf-blind children. John Bradley John Bradley held international marketing positions in Cadbury for 24 years before becoming a consultant and writer. John has authored two business histories, Cadbury's Purple Reign, and Fry's Chocolate Dream, and co-authored along with Greg Thain an update of the book Store Wars. John now lives and works in Canada. Keywords: FMCG, History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever
Human Factors In Consumer Products
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Author : Neville A. Stanton
language : en
Publisher: CRC Press
Release Date : 1997-12-10
Human Factors In Consumer Products written by Neville A. Stanton and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12-10 with Technology & Engineering categories.
The design of consumer products has a central role in its potential for contributing to a healthier living and working space. However, too often consumers are only aware of the designers' role when bad practice manifestly exacerbates the easy application of basic functionality. This important book places human factors perspective firmly at the cent
Trends In Packaging Of Food Beverages And Other Fast Moving Consumer Goods Fmcg
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Author : Neil Farmer
language : en
Publisher: Elsevier
Release Date : 2013-02-26
Trends In Packaging Of Food Beverages And Other Fast Moving Consumer Goods Fmcg written by Neil Farmer and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-26 with Technology & Engineering categories.
Packaging plays an essential role in protecting and extending the shelf life of a wide range of foods, beverages and other fast-moving consumer goods. There have been many key developments in packaging materials and technologies in recent years, and Trends in packaging of food, beverages and other fast-moving consumer goods (FMCG) provides a concise review of these developments and international market trends. Beginning with a concise introduction to the present status and trends in innovations in packaging for food, beverages and other fast-moving consumer goods, the book goes on to consider modified atmosphere packaging and other active packaging systems, including smart and intelligent packaging, and the role these play in augmenting and securing the consumer brand experience. Developments in plastic and bioplastic materials and recycling systems are then discussed, followed by innovations and trends in metal, paper and paperboard packaging. Further chapters review international environmental and sustainability regulatory and legislative frameworks, before the use of nanotechnology, smart and interactive packaging developments for enhanced communication at the packaging/user interface are explored. Finally, the book concludes by considering potential future trends in materials and technologies across the international packaging market. With its distinguished editor and international team of expert contributors, Trends in packaging of food, beverages and other fast-moving consumer goods (FMCG) is an important reference tool, providing a practical overview of emerging packaging technologies and market trends for research and design professionals in the food and packaging industry, and academics working in this area. Introduces the present status, current trends and new innovations in the field whilst considering future trends in materials and technologies Considers modified atmosphere packaging and other active packaging systems including smart and intelligent packaging Discusses developments in plastic and bioplastic materials and recycling systems