Consumers In The Financial Services Sector
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Consumers In The Financial Services Sector Computer File
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Author : Kerton, Robert R
language : en
Publisher:
Release Date : 1998
Consumers In The Financial Services Sector Computer File written by Kerton, Robert R and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Consumer protection categories.
Banking.
No Small Change
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Author : Anthony Thomson
language : en
Publisher: John Wiley & Sons
Release Date : 2018-08-27
No Small Change written by Anthony Thomson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-27 with Business & Economics categories.
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they’ve put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it’s successfully identifying consumers’ real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like. It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don’t pull their punches. The book is fiercely critical of some of the industry’s long-established marketing habits, providing compelling reasons why it’s time to abandon the practices that have given it a bad name. Marketers will applaud, but the book is also intended for a broader audience. Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase “the colouring-in department.” Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read – and, at this point in the development of financial services, a timely and important one.
Consumer Protection In Financial Services
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Author : Southern Methodist University. Institute of International Banking and Finance
language : en
Publisher: Kluwer Law International B.V.
Release Date : 1999-05-06
Consumer Protection In Financial Services written by Southern Methodist University. Institute of International Banking and Finance and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-06 with Law categories.
The question of how financial services should be regulated in the interests of consumers has never been more topical. The structure of the financial services industry is changing rapidly and the need for the law to keep pace with these changes has never been greater. This book examines the role of the law in the protection of the consumer, in particular the ways in which the law is, and could be, used to protect consumers when purchasing financial services. A prominent panel of contributors first examines the role of the European Union and the ombudsmen schemes operating in the United Kingdom in improving consumer protection. Eight expert papers present a detailed analysis of aspects of the various legal mechanisms protecting consumers in the banking, financial services, investments and insurance industries. The final part of the book is concerned with the important and controversial area of consumer credit. This unique work is a welcome contribution to a rapidly developing area of law, which has so far received little attention from commentators. It will be of great interest to those at the cutting edge of banking, financial services and consumer law, whether practicing lawyers or in-house counsel, and all those involved in advising consumers.
Consumers In The Financial Services Sector
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Author : Robert R. Kerton
language : en
Publisher: Task Force
Release Date : 1998-01-01
Consumers In The Financial Services Sector written by Robert R. Kerton and has been published by Task Force this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01 with Consumer protection categories.
Marketing And Mobile Financial Services
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Author : Aijaz A. Shaikh
language : en
Publisher: Routledge
Release Date : 2018-12-21
Marketing And Mobile Financial Services written by Aijaz A. Shaikh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-21 with Business & Economics categories.
Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment services is undeniable. Peer2peer (P2P) payments from nonbank services are becoming increasingly commonplace and will shortly be codified by EC (EU?) regulations requiring banks to provide access to consumer data for third-party app developers and service providers. Three major mobile financial systems—mobile banking, mobile payments, and branchless banking—currently dominate the electronic retail banking sector. Although interconnected and interrelated, their business models, regulatory frameworks, and target markets are distinct. This book provides a unified perspective on MFS and discusses its evolution, growth, and future, as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular. Academics and researchers in digital and financial marketing will find this book an invaluable resource, as will bank executives, regulators, policy makers, FinTech professionals, and anyone interested in how mobile technology, social media and financial services will increasingly intersect.
Consumers In The Financial Services Sector
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Author :
language : en
Publisher:
Release Date : 1998
Consumers In The Financial Services Sector written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
An Exposition Of Consumer Behaviour In The Financial Services Industry
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Author : Antony Beckett
language : en
Publisher:
Release Date : 1999
An Exposition Of Consumer Behaviour In The Financial Services Industry written by Antony Beckett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Consumer behavior categories.
Financial Services Marketing
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Author : Christine Ennew
language : en
Publisher: Routledge
Release Date : 2013-07-18
Financial Services Marketing written by Christine Ennew and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Business & Economics categories.
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Consumers In The Financial Services Sector Computer File
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Author : Task Force on the Future of the Canadian Financial Services Sector
language : en
Publisher:
Release Date : 1998
Consumers In The Financial Services Sector Computer File written by Task Force on the Future of the Canadian Financial Services Sector and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Consumer protection categories.
Consumers In The Financial Services Sector International Experience
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Author : Robert R. Kerton
language : en
Publisher: Task Force
Release Date : 1998-01-01
Consumers In The Financial Services Sector International Experience written by Robert R. Kerton and has been published by Task Force this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01 with Consumer protection categories.
