Contagious Rahasia Di Balik Produk Dan Gagasan Yang Viral
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Contagious Rahasia Di Balik Produk Dan Gagasan Yang Viral
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Author : Jonah Berger
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2023-06-28
Contagious Rahasia Di Balik Produk Dan Gagasan Yang Viral written by Jonah Berger and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-28 with Business & Economics categories.
APA YANG MENJADIKAN SESUATU VIRAL? Kalau menurut Anda iklan, coba pikir lagi. Orang tidak mendengarkan iklan; mereka mendengarkan teman. Namun, kenapa orang bicara lebih banyak tentang produk dan gagasan tertentu dibanding yang lain? Kenapa sebagian cerita dan rumor lebih cepat menyebar? Dan, apa yang menjadikan konten online viral? Jonah Berger mengungkapkan ilmu rahasia di balik getok tular dan transmisi sosial. Anda bisa menemukan enam prinsip dasar yang berkontribusi pada semua hal yang menjadi viral, seperti bagaimana steakhouse yang mewah mendapat popularitas lewat cheese-steak biasa, mengapa iklan antinarkoba bisa jadi malah meningkatkan penggunaan narkoba, dan mengapa lebih dari 200 juta orang berbagi video tentang produk biasa yang tidak istimewa: blender. Entah Anda manajer di perusahaan besar, pemilik usaha kecil yang berusaha membuat produk Anda makin dikenal, politisi yang membutuhkan suara dari pemilih, atau petugas kesehatan yang berusaha mengampanyekan suatu program, buku ini akan menunjukkan kepada Anda cara membuat produk atau gagasan Anda tersimpan di benak orang.
Contagious Rahasia Di Balik Produk Dan Gagasan Yang Populer Cover Baru Isbn Lama
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Author : Jonah Berger
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2019-07-22
Contagious Rahasia Di Balik Produk Dan Gagasan Yang Populer Cover Baru Isbn Lama written by Jonah Berger and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-22 with Business & Economics categories.
Apa yang Menjadikan Sesuatu Populer? Kalau menurut Anda iklan, coba pikir lagi. Orang tidak mendengarkan iklan; mereka mendengarkan teman. Tapi, kenapa orang bicara lebih banyak tentang produk dan gagasan tertentu dibanding yang lain? Kenapa sejumlah cerita dan rumor lebih tersebar? Dan apa yang menjadikan konten online mewabah? Jonah Berger mengungkapkan ilmu rahasia di balik getok tular dan transmisi sosial. Temukan enam prinsip dasar yang berkontribusi pada semua hal yang mewabah, seperti bagaimana steakhouse yang mewah mendapat popularitas lewat cheesesteak biasa, kenapa iklan antinarkoba bisa jadi malah meningkatkan penggunaan narkoba, dan kenapa lebih dari 200 juta orang berbagi video tentang sesuatu yang sepertinya merupakan produk yang paling membosankan: blender. Entah Anda manajer di perusahaan besar, pemilik usaha kecil yang berusaha meningkatkan kesadaran akan produk Anda, politisi yang membutuhkan suara rakyat, atau petugas kesehatan yang berusaha mengampanyekan suatu program, buku ini akan menunjukkan kepada Anda cara membuat produk atau gagasan Anda tersimpan di benak orang. “Kalau mencari dampak yang lebih besar dengan anggaran yang lebih kecil, Anda memerlukan buku ini. Contagious akan menunjukkan cara menjadikan produk Anda tersebar melebihi perkiraan Anda.” —CHIP HEATH, rekan penulis Made to Stick dan Switch
Panduan Blogging
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Author : Jefferly Helianthusonfri
language : id
Publisher: Elex Media Komputindo
Release Date : 2017-03-06
Panduan Blogging written by Jefferly Helianthusonfri and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-06 with Computers categories.
Blogging/kegiatan mengelola blog tak sekadar jadi hobi dan kegiatan mengisi waktu luang. Lebih dari itu, blogging dapat menjadi salah satu profesi di era bisnis internet. Bahkan, blogging juga bisa menjadi sumber passive income. Blogging dapat kita jalankan secara fleksibel, dari mana saja dan kapan saja. Bagaimana cara memulai sebuah blog? Bagaimana mengubah hobi jadi sesuatu yang menghasilkan melalui blog? Bagaimana melakukan blogging dengan lebih bahagia? Buku ini akan mengulas jawabannya untuk Anda. Sebagai pembaca buku ini, Anda bisa ikut serta di website PanduanBlogging.com. Di sana Anda bisa mendapatkan update materi pembelajaran seputar blogging secara gratis dan praktis. Tunggu apa lagi, segera miliki dan dapatkan berbagai inspirasi dari buku ini.
The Startup Playbook
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Author : Rajat Bhargava
language : en
Publisher: John Wiley & Sons
Release Date : 2020-06-23
The Startup Playbook written by Rajat Bhargava and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-23 with Business & Economics categories.
Get the real guidance you need to create and build your first startup company from founders who have been there many times before. The first run printing of The Startup Playbook SOLD OUT! So, we revised, expanded, and improved this second edition, including a new foreword by Brad Feld, author of Venture Deals. We still give our personal, how-to guide for building your startup from the ground up. You'll find a collection of the major lessons and shortcuts we've learned that will shift the odds in your favor. We're sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you. We make no bones about our bias. We're on your side, the founder's side. While venture capitalists, investors, and accelerators/incubators can add great value in the startup ecosystem, this book isn't about their points of view. We'll tell you where our interests as founders diverge from those on the other side of the table—investors, bankers, advisors, board members, and others—and what to do when that happens. The Startup Playbook is not a recipe, it's not a template, it's not a list of tasks to do. It's our insider's guide to starting a company and running it successfully in those critical early months. Between us, we've started over a dozen high-tech software companies and raised over $500 million in investment capital. We've acquired over thirty-five companies, had three of our startups go public, sold six of them, and we made billions of dollars for shareholders. We've also invested in over eighty startups, advised and mentored over two hundred companies and actively worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new startups. We've had plenty of failures, too. And we've probably learned more from those than from the successes. We share those lessons as well. The Startup Playbook is full of our advice, guidance, do's, and don'ts from our years of experience as founders many times. We want to share our hard-earned knowledge with you to make success easier for you to achieve. "This book is extraordinarily fresh and exciting. In an accessible, straight talk fashion, this book is a manual, and an inspiration. The Startup Playbook is smart and avoids the 'I am so smart' over-writing endemic to the genre. Read this as it is presented. You'll be doing yourself a tremendous favor." —Amazon Reviewer
The Visual Mba
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Author : Jason Barron
language : en
Publisher: Penguin UK
Release Date : 2019-05-02
The Visual Mba written by Jason Barron and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-02 with Business & Economics categories.
Learn an entire MBA course without spending thousands and waving goodbye to two years of your life. If you want to succeed in business then an MBA programme is the best way to build expertise, knowledge and experience. But an MBA programme at any top school is an enormous investment in time, effort and money. In The Visual MBA, Jason Barron offers a radical solution, explaining all key business school concepts through illustrations. When Barron started his MBA course, he decided to draw all his notes so that other people could benefit from them. And it's a good thing he did, because research shows that more than 65% of us are visual learners and that our brains process illustrations 60,000 times faster than text. From Marketing, Ethics and Accounting to Organisational Behaviour, Finance, Operations and Strategy, The Visual MBA distils the most important principles of an MBA into an accessible, informative and easily-digestible guide. Jason Barron is a product manager and illustrator who helps people realise their creative ideas through visual learning. He spent 516 hours in class and countless hours studying at home completing his MBA. Along the way, rather than taking notes that he would never read again, Jason created sketchnotes for each class and has turned them into an interesting and engaging resource so that you don't have to sit through another class again!
Purple Cow
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2005-01-27
Purple Cow written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-27 with Business & Economics categories.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Courage Is Contagious
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Author : John Kasich
language : en
Publisher: Main Street Books
Release Date : 1999-10-19
Courage Is Contagious written by John Kasich and has been published by Main Street Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10-19 with Biography & Autobiography categories.
A modern-day Profiles in Courage about twenty people who are doing heroic things to improve the lives of their fellow Americans. Now available in trade paperback, Courage Is Contagious is a remarkable document about everyday people helping to reshape America. Written by Congressman John Kasich, the book profiles twenty men and women from across the country who have, through their own courage, determination, and generous hearts, attempted to improve the lot of their fellow citizens. The values they exhibit, Congressman Kasich argues, are the very values we as a society need to encourage and support if we are to end our nation's divisiveness and fulfill its glorious promise. Among the people Kasich writes about are Cheryl Krueger, who started a successful cookie business that puts people ahead of profits by employing women who often wouldn't be given a chance by other companies; and Dr. Jack McConnell, who, shocked by the poverty outside his neighborhood, organized over one hundred retired doctors, nurses, and dentists to create a free medical clinic that now serves over ten thousand people in the Hilton Head area of South Carolina and has inspired similar volunteer programs nationwide. A heartfelt and optomistic message in a world grown increasingly distrustful, Courage Is Contagious offers hope and inspiration to all who read it.
How Buffett Does It
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Author : James Pardoe
language : id
Publisher: ESENSI
Release Date : 2005-07-18
How Buffett Does It written by James Pardoe and has been published by ESENSI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-18 with Business & Economics categories.
Drawing from Buffett's incredibly rich investment experience, this value-packed guide will show you how to follow his example.
Hypnotic Writing
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Author : Joe Vitale
language : en
Publisher: John Wiley & Sons
Release Date : 2006-12-22
Hypnotic Writing written by Joe Vitale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-22 with Business & Economics categories.
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
The Ethnographic Interview
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Author : James P. Spradley
language : en
Publisher: Waveland Press
Release Date : 2016-02-17
The Ethnographic Interview written by James P. Spradley and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-17 with Social Science categories.
A must-read classic for anyone—academic ethnographers to market researchers—involved with data collection from individual human beings. The Ethnographic Interview is a practical, self-teaching handbook that guides readers step-by-step through interview techniques commonly used to research ethnography and culture. The text also shows how to analyze collected data and how to write an ethnography. Appendices include research questions and writing tasks.
