Content And Commerce In Context
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Content And Commerce In Context
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Author : Constantine A. Valhouli
language : en
Publisher:
Release Date : 2000
Content And Commerce In Context written by Constantine A. Valhouli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Content To Commerce
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Author : Avi Savar
language : en
Publisher: Wiley
Release Date : 2013-05-20
Content To Commerce written by Avi Savar and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-20 with Business & Economics categories.
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.
An Exploration Of Content Marketing In The Business To Business Context
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Author : Nada Amin
language : en
Publisher:
Release Date : 2015
An Exploration Of Content Marketing In The Business To Business Context written by Nada Amin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
E Commerce And Web Technologies
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Author : Tommaso Di Noia
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-08-17
E Commerce And Web Technologies written by Tommaso Di Noia and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-17 with Business & Economics categories.
This book constitutes the refereed proceedings of the 10th International Conference on Electronic Commerce and Web Technologies, EC-Web 2009, held in Linz, Austria, in September, 2009 in conjunction with Dexa 2009. The 31 revised full papers presented together with 2 invited papers were carefully reviewed and selected from 61submissions. The papers are organized in nine topical sessions on e-payments and trust, domain knowledge and metadata exploitation, design and modelling of enterprise and distributed systems, electronic commerce and web 3.0, collaboration-based approaches, recommender systems modelling, reputation and fraud detection, recommender systems and the social web, and recommender systems in action.
M Commerce
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Author : Norman Sadeh
language : en
Publisher: John Wiley & Sons
Release Date : 2003-01-03
M Commerce written by Norman Sadeh and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-03 with Computers categories.
The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
Internet And E Commerce Law
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Author : Brian F. Fitzgerald
language : en
Publisher:
Release Date : 2007
Internet And E Commerce Law written by Brian F. Fitzgerald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Computer networks categories.
The last ten years have seen the internet and e-commerce emerge as central features of our commercial, social and cultural life. Developments such as Web 2.0, the semantic web, e-government strategies, user generated content, virtual worlds and online social networks have re-shaped the way we communicate, interact and transact. The focus of this book is the regulatory framework of the internet and e-commerce. It considers how the law has developed in the context of rapid technological change and analyses how it is being applied to define rights and obligations in relation to the online infrastructure, content and practices. It offers an extensive, detailed and current analysis of several key areas of internet and e-commerce law which have undergone significant change in recent years: copyright in digital content, patents for software and e-business methods, domain names and trade marks, electronic contracting, privacy, cybercrime, taxation of internet businesses, liability of internet intermediaries and regulation of online content. This new text is essential for business and law students studying Internet and E-Commerce law as well as information technology students and practitioners.
The Future Of E Commerce
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Author : Grzegorz Chodak
language : en
Publisher: Springer Nature
Release Date :
The Future Of E Commerce written by Grzegorz Chodak and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Content Marketing Course
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Author : Brian Smith
language : en
Publisher: THE PUBLISHER
Release Date : 2024-03-05
Content Marketing Course written by Brian Smith and has been published by THE PUBLISHER this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Business & Economics categories.
This content marketing course provides a comprehensive guide to creating and implementing an effective content marketing strategy. The course covers various topics, starting with an introduction to content marketing and its history, as well as the benefits it can bring to a business. The importance of understanding your audience is emphasized, with chapters dedicated to creating buyer personas, analyzing audience behavior, and identifying audience needs. The course also covers strategies for creating engaging content, such as storytelling and utilizing visual and interactive elements. Distribution strategies, including social media marketing, email marketing, and SEO/SEM, are explored to ensure that the content reaches the target audience effectively. To measure the success of the content marketing efforts, key performance indicators and analytics tools are discussed, allowing for data-driven decision making and iterating based on performance. Building a content marketing plan is addressed, covering setting goals and objectives, creating a content calendar, and budgeting. SEO and content optimization techniques are also explained, including keyword research and optimization, on-page and off-page SEO, and maintaining freshness and relevance of content. The course delves into various tools and resources available for content marketing, including content management systems, content creation tools, and analytics platforms. It also explores leveraging social media for content curation, community engagement, and influencer collaborations. Best practices for content marketing, such as consistency, quality, audience targeting, and adapting to market trends, are highlighted. Specific strategies for content marketing in e-commerce and crafting compelling headlines and copy are discussed in dedicated chapters. The course also emphasizes ethics and transparency in content marketing, covering topics like disclosures and disclaimers, avoiding misleading content, and protecting consumer privacy. Differences between content marketing for B2B and B2C audiences are addressed, along with strategies for building trust in each context and utilizing different content formats. Finally, the course explores scaling the content marketing strategy by outsourcing content creation, expanding to new platforms, and considering international content marketing.
Ignite Your E Commerce Business Social Media Strategies For Rapid Growth
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Author : Najm Al Fares
language : en
Publisher: Najm Al Fares
Release Date : 2024-04-29
Ignite Your E Commerce Business Social Media Strategies For Rapid Growth written by Najm Al Fares and has been published by Najm Al Fares this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-29 with Computers categories.
The Complete Guide to Social Media Marketing for E-commerce The Complete Guide to Social Media Marketing for E-commerce provides readers with a comprehensive understanding of social media basics and its benefits in the context of e-commerce. This book helps businesses develop a strong brand presence by defining their identity and crafting a compelling brand story. It also guides readers through the process of building an effective social media strategy by identifying target audiences, selecting appropriate platforms, and setting up accounts. The book emphasizes the importance of content creation and curation, teaching readers how to engage their audience with engaging visual content and curate relevant material. It then explores the power of influencer marketing, providing insights on identifying and collaborating with influencers, negotiating partnerships, and measuring ROI. Readers will also learn how to master paid advertising on platforms such as Facebook and Instagram, harness the potential of video marketing, and effectively measure and analyze performance. The book also offers guidance on implementing customer service best practices, building a community around the brand, staying ahead of trends, scaling social media efforts, and maximizing reach through collaborations. Lastly, the book helps readers craft an effective social media crisis management plan, preparing them for potential crises, handling negative publicity, and rebuilding trust and reputation. With its comprehensive coverage of social media marketing strategies, this guide is a valuable resource for businesses looking to thrive in the digital age.
Internet And E Commerce Law
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Author : Brian F. Fitzgerald
language : en
Publisher: Lawbook Company
Release Date : 2011
Internet And E Commerce Law written by Brian F. Fitzgerald and has been published by Lawbook Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computer networks categories.
The focus of this book is the regulatory framework of the internet and e-commerce. It considers how the law has developed in the context of rapid technological change and analyses how it is being applied to define rights and obligations in relation to the online infrastructure, content and practices.
