Content Marketing F R Regionalbanken

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Content Marketing F R Regionalbanken

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Author : Stephan Reichhard
language : de
Publisher: Springer-Verlag
Release Date : 2019-02-06

Content Marketing F R Regionalbanken written by Stephan Reichhard and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-06 with Business & Economics categories.

Dieses Buch beschreibt die Möglichkeiten und Grenzen beim Einsatz von Content Marketing in Sparkassen, Volks- und Raiffeisenbanken und zeigt, wie regionale, mittelständisch geprägte Kreditinstitute von dieser Marketingtechnik profitieren können. Denn: Content Marketing stellt die Grundsätze des traditionellen Marketings auf den Kopf und gewinnt in der Kommunikationspraxis kleinerer wie größerer Unternehmen immer mehr an Bedeutung. Die Grundsätze: hilfreiche Inhalte statt Produktwerbung, Beziehungsaufbau statt Unterbrechung, Kommunikation auf Augenhöhe statt einseitiges Aussenden von Marketingbotschaften. Im Zentrum des Buches steht die Frage, wie ein Content-Marketing-Prozess konkret in einer Regionalbank implementiert werden kann. Mit vielen Interviews und praxisbezogenen Fallbeispielen.

The Rural Enterprise Economy

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Author : Birgit Leick
language : en
Publisher: Routledge
Release Date : 2021-10-28

The Rural Enterprise Economy written by Birgit Leick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-28 with Business & Economics categories.

Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.

Customer Centricity

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Author : Susanne O'Gorman
language : de
Publisher: Springer-Verlag
Release Date : 2024-01-31

Customer Centricity written by Susanne O'Gorman and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-31 with Business & Economics categories.

Dieses Buch schlägt eine Brücke zwischen wissenschaftlicher Forschung zu Customer Centricity und ihrer praxisorientierten Anwendung. Das Interesse und die Begeisterung für Customer Centricity sind seit einigen Jahren ungebrochen, doch trotz reger Forschungstätigkeit und großem Interesse aus der Praxis scheitern viele Unternehmen nach wie vor an der Umsetzung. Zahlreiche Beitragsautor:innen betrachten in diesem Buch sowohl die Perspektive der Konsument:innen als auch der Unternehmen und integrieren zukunftsorientierte Ansätze wie Design Thinking, Augmented/Virtual Reality und CX-Plattformen. Die Leser:innen erhalten wissenschaftlich fundierte Handlungsempfehlungen für ein kundenzentriertes Unternehmen von praxiserfahrenen Expert:innen. Mit Beiträgen von: Prof. Dr. Laura-Maria Altendorfer Elaine Becraft Prof. Dr. Thomas Bolz Prof. Dr. Benny Briesemeister Christian Feddersen Charlotte Fietz Livia Freudl Tim Gnannt Prof. Dr. Stefan Godehardt-Bestmann Dr. Gregor Elbel Prof. Dr. Katja Grupp Matthias Hackenbracht Prof. Dr. Cansu Hattula Prof. Dr. Clare Hindley Prof. Dr. Nicole Klein Prof. Dr. Alexandra Kühte Philip Maloney Prof. Dr. Rico Manß Prof. Dr. Astrid Mühlböck Prof. Dr. Bettina-Maria Müller Prof. Dr. Miriam O’Shea Prof. Dr. Katharina Rehfeld Prof. Dr. Christian Schachtner Prof. Dr. Katrin E. Schein Prof. Dr. Uta Scheunert Prof. Dr. Inga F. Schlömer Prof. Dr. Benjamin Schulte Stephan Schusser Melanie Stehr Dr. Sascha Tamm Timo Thuencher Neal Wessling Prof. Dr. Annegret Wittmann-Wurzer Prof. Dr. Nicola Zech Prof. Dr. Matthias Zeisberg Dr. Li Zeng

Secrets Of Swiss Banking

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Author : Hoyt Barber
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-25

Secrets Of Swiss Banking written by Hoyt Barber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-25 with Business & Economics categories.

In Secrets of Swiss Banking, offshore financial specialist Hoyt Barber shows how to protect your hard-earned assets by safely and legally moving your money into trusted Swiss financial institutions. Along with timely banking advice and solid investment insights, Barber provides authoritative information on a variety of Swiss banking-related issues—from the basics of opening an account to the nuances of numerous Swiss banking and investment strategies. He also details Swiss banking policies and regulations along with U.S. tax and reporting requirements.

Artificial Intelligence In Marketing

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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :

Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.

Building The New Economy

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Author : Alex Pentland
language : en
Publisher: MIT Press
Release Date : 2021-10-12

Building The New Economy written by Alex Pentland and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Computers categories.

How to empower people and communities with user-centric data ownership, transparent and accountable algorithms, and secure digital transaction systems. Data is now central to the economy, government, and health systems—so why are data and the AI systems that interpret the data in the hands of so few people? Building the New Economy calls for us to reinvent the ways that data and artificial intelligence are used in civic and government systems. Arguing that we need to think about data as a new type of capital, the authors show that the use of data trusts and distributed ledgers can empower people and communities with user-centric data ownership, transparent and accountable algorithms, machine learning fairness principles and methodologies, and secure digital transaction systems. It’s well known that social media generate disinformation and that mobile phone tracking apps threaten privacy. But these same technologies may also enable the creation of more agile systems in which power and decision-making are distributed among stakeholders rather than concentrated in a few hands. Offering both big ideas and detailed blueprints, the authors describe such key building blocks as data cooperatives, tokenized funding mechanisms, and tradecoin architecture. They also discuss technical issues, including how to build an ecosystem of trusted data, the implementation of digital currencies, and interoperability, and consider the evolution of computational law systems.

Ifz Fintech Study 2017 An Overview Of Swiss Fintech

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Author : Thomas Ankebrand, 1966-
language : en
Publisher:
Release Date : 2017

Ifz Fintech Study 2017 An Overview Of Swiss Fintech written by Thomas Ankebrand, 1966- and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

The “IFZ FinTech Study 2017” of the Lucerne University of Applied Sciences and Arts provides interested parties with a comprehensive overview of the Swiss FinTech sector. The first part of the study describes the ecosystem of FinTech: On the one hand, it deals with the political and legal, economic, social, as well as technological environment. On the other hand, it provides the reader with an evaluation of the business models of 190 Swiss FinTech companies. The second part of the study introduces the reader in more detail to 104 Swiss companies that offer digital financial services. These overviews of the companies include information about target markets, distribution channels and revenue models, as well as various business performance indicators.

The Disruptive Power Of Online Education

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Author : Andreas Altmann
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-11-22

The Disruptive Power Of Online Education written by Andreas Altmann and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-22 with Education categories.

This book explores how higher education institutions across the globe respond to the disruptive changes triggered by online technologies. Contributions address transformations regarding program design, business models and pedagogical interventions in a digital teaching environment.

Comparing Financial Systems

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Author : Franklin Allen
language : en
Publisher: MIT Press
Release Date : 2000

Comparing Financial Systems written by Franklin Allen and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Why do different countries have such different financial systems? Is one system better than the other? This text argues that the view that market-based systems are best is simplistic, and suggests that a more nuanced approach is necessary.

Holistische Social Media Strategien

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Author : Anne-Kristin Langner
language : de
Publisher: Springer-Verlag
Release Date : 2023-12-30

Holistische Social Media Strategien written by Anne-Kristin Langner and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-30 with Business & Economics categories.

Dieses Buch nimmt eine Einordnung von Social Media aus verschiedenen Perspektiven vor und eröffnet damit eine ganzheitliche Annäherung. Social Media ist mittlerweile ein mächtiges, erfolgskritisches Instrument in Unternehmen, das weitreichende Auswirkungen auf so unterschiedliche Bereiche wie Kommunikation, Design, Ökonomie, Marketing und sogar das Konzept des sozialen Zusammenhalts hat.Trotz der zunehmenden Professionalisierung und Ausdifferenzierung fehlt nach wie vor ein tieferes Verständnis für die Herausforderungen und Potenziale von Social Media. Die Autor:innen dieses Werkes liefern wertvolle Erkenntnisse und Impulse für Unternehmen und Organisationen, um eine ganzheitliche und strategische Herangehensweise an Social Media zu entwickeln. Mit Beiträgen von: Tamara Bresler Carola Feltkamp Carsten Giebe Prof. Dr. Olaf Hartig Prof. Dr. Brigitte Huber Prof. Dr. Tobias Kesting Prof. Dr. Sonja Klose Prof. Dr. Ralf T. Kreutzer Prof. Dr. Vera Lenz-Kesekamp Prof. Dr. Jan-Paul Lüdtke Prof. Dr. Pascal Mandelartz Prof. Steffi Neukirchen Prof. Andrea Nienhaus Melisa Özcan Prof. Dr. Jan Pieper Prof. Dr. Jonas Polfuß Frederic Pommerin Prof. Dr. Johannes Schoder Annette Schröder Prof. Dr. David Wagner Prof. Dr. Daniel Weber Prof. Dr. Klaus Wildhirt Prof. Dr. Atilla Wohllebe Judith Zeeb