Continuidade E Mudan A Na Gest O P Blica Do Estado Do Par Uma Introdu O
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Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Inside Bureaucracy
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Author : Anthony Downs
language : en
Publisher:
Release Date : 1994
Inside Bureaucracy written by Anthony Downs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Bureaucracy categories.
This book aims to develop a useful theory of bureaucratic decision making because bureaus make critical decisions that shape the economic, educational, political, social, moral, & even religious lives of nearly everyone on earth.
Public Management And The Metagovernance Of Hierarchies Networks And Markets
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Author : Louis Meuleman
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-04-03
Public Management And The Metagovernance Of Hierarchies Networks And Markets written by Louis Meuleman and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-03 with Business & Economics categories.
Public managers can, to a certain extent, choose between various mana- ment paradigms which are provided by public and business administration scholars and by politicians as well. How do they find their way in this c- fusing supermarket of competing ideas? This book explores how public managers in Western bureaucracies deal with the mutually undermining ideas of hierarchical, network and market governance. Do they possess a specific logic of action, a rationale, when they combine and switch - tween these governance styles? This chapter sets the scene for the book as a whole and presents the - search topic and the research question. 1.1 Problem setting Since the Second World War, Western public administration systems have changed drastically. The hierarchical style of governing of the 1950s to the 1970s was partly replaced by market mechanisms, from the 1980s - wards. In the 1990s, a third style of governing, based on networks, further enriched the range of possible steering, coordination and organisation - terventions. In the new millennium, public sector organisations seem to apply complex and varying mixtures of all three styles of what we will - fine as governance in a broad sense. This development has brought about two problems.
Administra O Geral E P Blica
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Author : Idalberto Chiavenato
language : pt-BR
Publisher: Editora Manole
Release Date :
Administra O Geral E P Blica written by Idalberto Chiavenato and has been published by Editora Manole this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Este livro foi cuidadosamente composto e organizado a várias mãos no sentido de atender a uma necessidade específica do mercado: oferecer subsídios a todos aqueles que desejam assimilar uma base conceitual para poder concorrer a concursos públicos ou enfrentar processos seletivos sofisticados que impõem a necessidade de conhecimentos básicos sobre administração geral, administração pública ou ambas. Para tanto, é oferecida ao leitor uma ampla variedade de noções e conceitos para que ele possa ser bem-sucedido nesse mister. Além da proposta principal, que é servir de fonte obrigatória de estudo para provas e concursos, a obra também é leitura fundamental para estudantes, professores, executivos, servidores públicos, consultores de empresas, empreendedores, investidores ou interessados nos assuntos de administração pública ou geral. O livro é composto de nove partes e, ao final de cada parte, o leitor tem a oportunidade de fixar melhor a matéria testando seus conhecimentos com uma seleta organização de questões de concursos públicos e exames da Ordem. Além disso, esta edição traz um Simuladão com quase 200 questões de todos os temas apresentados na obra. Todas as questões desta edição estão disponíveis em www.manoleeducacao.com.br/administracaogeralepublica. Editora Manole
Public Management As A Design Oriented Professional Discipline
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Author : Michael Barzelay
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Public Management As A Design Oriented Professional Discipline written by Michael Barzelay and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Professional ethics categories.
While public management has become widely spoken of, its identity and character is not well-defined. Such disparity is an underlying problem in developing public management within academia, and in the eyes of practitioners. In this book, Michael Barzelay tackles the challenge of making public management into a true professional discipline. Barzelay argues that public management needs to integrate contrasting conceptions of professional practice. By pressing forward an expansive idea of design in public management, Barzelay formulates a fresh vision of public management in practice and outlines its implications for research, curriculum development and disciplinary identity.
The Principles Of Scientific Management Unabridged
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Author : Frederick Winslow Taylor
language : en
Publisher: Everest Media LLC
Release Date : 2024-08-05
The Principles Of Scientific Management Unabridged written by Frederick Winslow Taylor and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-05 with Business & Economics categories.
Discover the revolutionary ideas that transformed the world of work in The Principles of Scientific Management. Frederick Winslow Taylor challenges traditional management practices, offering a blueprint for optimizing productivity and worker satisfaction. Learn how to apply scientific methods to analyze and streamline tasks, creating a harmonious workplace where both employers and employees thrive. This groundbreaking work is a must-listen for anyone seeking to improve organizational performance and unlock human potential.
Flexible Personnel Management In The Public Service
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Author : Organisation for Economic Co-operation and Development
language : en
Publisher: OECD
Release Date : 1990
Flexible Personnel Management In The Public Service written by Organisation for Economic Co-operation and Development and has been published by OECD this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
This set of papers examines innovative developments in the management of human resources in the public service, and analyses trends and issues in current personnel policies.
Managing Innovation
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Author : Joe Tidd
language : en
Publisher: Wiley
Release Date : 2013-07-10
Managing Innovation written by Joe Tidd and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts
Business Continuity Guideline
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Author :
language : en
Publisher: Asis International
Release Date : 2004
Business Continuity Guideline written by and has been published by Asis International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business enterprises categories.
The BC guideline is a series of interrelated processes and activities that will assist in creating, testing, and maintaining an organization-wide plan for use in the event of a crisis. -- p. 6.
Gest O P Blica No Brasil Contempor Neo
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Author : Evelyn Levy
language : pt
Publisher:
Release Date : 2005
Gest O P Blica No Brasil Contempor Neo written by Evelyn Levy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Brazil categories.