Conversational Ai In Der Suchmaschinenwerbung Nutzererfahrung Und Werbestrategie
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Conversational Ai In Der Suchmaschinenwerbung Nutzererfahrung Und Werbestrategie
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Author : Fabian Muth
language : de
Publisher:
Release Date : 2023-10-08
Conversational Ai In Der Suchmaschinenwerbung Nutzererfahrung Und Werbestrategie written by Fabian Muth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-08 with categories.
Bachelorarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Hochschule München (Fakultät für Tourismus Management), Sprache: Deutsch, Abstract: Die wachsende Präsenz von KI, besonders durch OpenAIs ChatGPT und dessen Integration in die Suchmaschine Bing, könnte signifikante Auswirkungen auf die Online-Suche der Nutzer: innen haben. Diese Arbeit fokussiert sich daher auf die Rolle von Conversational AI-Systemen in der Suchmaschinenwerbung. Untersucht wurden dabei folgende Forschungsfragen: Welche Faktoren beeinflussen die Benutzererfahrung von Conversational AI-Systemen im Rahmen der Suchmaschinenwerbung? Wie können Unternehmen Conversational AI-Systeme als Teil ihrer Marketingstrategie für Suchmaschinenwerbung einsetzen, und welche Herausforderungen müssen dabei berücksichtigt werden? Eine quantitative Studie, in Form einer Umfrage, mit geschlossenen Fragen analysiert speziell die Themen Interaktionsqualität und Datenschutzbedenken, die Teil der aufgestellten Hypothesen sind. Die Ergebnisse legen nahe, dass funktionale Merkmale, wie problemorientierte Ansätze, Verständlichkeit und schnelle Reaktionszeiten, maßgeblich die Benutzererfahrung beeinflussen. Außerdem zeigt sich, dass die Interaktionsqualität mit KI-Systemen einen signifikanten Einfluss auf die Benutzererfahrung ausübt. Obschon KI-Chatbots eine ergänzende Rolle in der Suchmaschinenwerbung einnehmen, konfrontieren sie Unternehmen mit Herausforderungen, speziell im Bereich Vertrauensbildung und Datensicherheit. Für künftige Studien wäre ein multidisziplinärer Ansatz ratsam, der sowohl technische Komponenten von Conversational AI-Systemen als auch verhaltensorientierte Faktoren berücksichtigt.
Conversational Ai In Der Suchmaschinenwerbung Nutzererfahrung Und Werbestrategie
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Author : Fabian Muth
language : de
Publisher: GRIN Verlag
Release Date : 2023-10-19
Conversational Ai In Der Suchmaschinenwerbung Nutzererfahrung Und Werbestrategie written by Fabian Muth and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-19 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Hochschule München (Fakultät für Tourismus Management), Sprache: Deutsch, Abstract: Die wachsende Präsenz von KI, besonders durch OpenAIs ChatGPT und dessen Integration in die Suchmaschine Bing, könnte signifikante Auswirkungen auf die Online-Suche der Nutzer:innen haben. Diese Arbeit fokussiert sich daher auf die Rolle von Conversational AI-Systemen in der Suchmaschinenwerbung. Untersucht wurden dabei folgende Forschungsfragen: Welche Faktoren beeinflussen die Benutzererfahrung von Conversational AI-Systemen im Rahmen der Suchmaschinenwerbung? Wie können Unternehmen Conversational AI-Systeme als Teil ihrer Marketingstrategie für Suchmaschinenwerbung einsetzen, und welche Herausforderungen müssen dabei berücksichtigt werden? Eine quantitative Studie, in Form einer Umfrage, mit geschlossenen Fragen analysiert speziell die Themen Interaktionsqualität und Datenschutzbedenken, die Teil der aufgestellten Hypothesen sind. Die Ergebnisse legen nahe, dass funktionale Merkmale, wie problemorientierte Ansätze, Verständlichkeit und schnelle Reaktionszeiten, maßgeblich die Benutzererfahrung beeinflussen. Außerdem zeigt sich, dass die Interaktionsqualität mit KI-Systemen einen signifikanten Einfluss auf die Benutzererfahrung ausübt. Obschon KI-Chatbots eine ergänzende Rolle in der Suchmaschinenwerbung einnehmen, konfrontieren sie Unternehmen mit Herausforderungen, speziell im Bereich Vertrauensbildung und Datensicherheit. Für künftige Studien wäre ein multidisziplinärer Ansatz ratsam, der sowohl technische Komponenten von Conversational AI-Systemen als auch verhaltensorientierte Faktoren berücksichtigt.
State Of The Art Implementation Of Big Data In Strategic And Operative Marketing Challenges And Effective Responses
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Author : Matti Bouffier
language : en
Publisher: GRIN Verlag
Release Date : 2021-11-12
State Of The Art Implementation Of Big Data In Strategic And Operative Marketing Challenges And Effective Responses written by Matti Bouffier and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-12 with Business & Economics categories.
"Data is the new gold" and "The world's most valuable resource is no longer oil, but data" – Headlines like these, published by The Economist and the World Economic Forum in 2017 and 2020, underline the crucial role data plays in business nowadays. Big Data has become the "Holy Grail" for health, security, administration, and marketing businesses. This paper seeks to understand the significance of Big Data for the marketing sector. How is the state of the art regarding the implementation of Big Data supporting and enhancing strategic as well as operative marketing activities? Which challenges are companies facing while adopting Big Data, and how can they respond most effectively to them? Matti Bouffier explores the potentials and challenges of Big Data by providing a well-researched theoretical elaboration of the technological dimensions of Big Data implementation. His analysis is supported by expert interviews, which further illuminate the impact Big Data has on real-life marketing business. By bridging the gap between theory and praxis, Bouffier is able to give recommendations for how to address the main challenges and harness the potentials of Big Data implementation. Inside the book: - Data-driven marketing; - Big Data in marketing; - Challenges; - Correlation-driven analysis; - Causality-driven analysis
Green Marketing Vs Greenwashing Saving The World As A Marketing Strategy
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Author : Marie Schad
language : en
Publisher: GRIN Verlag
Release Date : 2022-02-08
Green Marketing Vs Greenwashing Saving The World As A Marketing Strategy written by Marie Schad and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-08 with Business & Economics categories.
Document from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Consumers have developed an awareness of sustainable lifestyles. Young consumers in particular are interested in the origin of products and demand sustainable innovations. Due to the shift in demand and the increasing pressure on companies, the number of environmentally friendly items in assortments is constantly growing. But communicating sustainability is just as important to marketing companies as sustainability itself. But which advertisements actually deliver what they promise? With the trend of green marketing, black sheep have crept in, using companies' sustainability communications for greenwashing without actually producing in an environmentally friendly way. The central theme of this book is the importance of green marketing in today's world. Author Marie Schad sheds light on current and future challenges and shows why the relevance of green marketing will increase and why the concept of sustainability will become more and more important for business. She also provides practical recommendations for action as well as helpful orientation for companies. This book is aimed equally at entrepreneurs and interested consumers.
Disruptive Marketing
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Author : Geoffrey Colon
language : en
Publisher: AMACOM
Release Date : 2016-08-09
Disruptive Marketing written by Geoffrey Colon and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-09 with Business & Economics categories.
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Techniques Of The Contemporary Composer
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Author : David Cope
language : en
Publisher: Cengage Learning
Release Date : 1997
Techniques Of The Contemporary Composer written by David Cope and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Education categories.
This text is a practical guide to the compositional techniques, resources, and technologies available to composers today. Each chapter traces the development of traditional and modern elements that form the foundation of music in the late twentieth century. Among the subjects discussed are interval exploration, serialism, pitch-class sets, twelve-tone music, electronic music, algorithmic composition, and indeterminacy.
Spin Selling
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Author : Neil Rackham
language : en
Publisher: Taylor & Francis
Release Date : 2020-04-28
Spin Selling written by Neil Rackham and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-28 with Business & Economics categories.
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Effiziente Marketingkampagnen Erfolgsfaktoren Von Effie Gewinnern
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Author : Meike Terstiege
language : de
Publisher: Springer-Verlag
Release Date : 2019-11-16
Effiziente Marketingkampagnen Erfolgsfaktoren Von Effie Gewinnern written by Meike Terstiege and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-16 with Business & Economics categories.
Dieses Buch identifiziert und erläutert zwölf Werbewirkungsfaktoren, die nachweislich einen entscheidenden Einfluss auf den Erfolg und die Effizienz von Werbekampagnen und Marketingkommunikation haben. Dafür wurden mehr als Tausend eingereichte Effie-Werbekampagnen der letzten 36 Jahre analysiert, und die Erfolgsfaktoren wurden jeweils nach Unternehmens- versus Verbraucherperspektive der Werbekampagnen unterteilt und betrachtet. Die Ergebnisse geben Aufschluss darüber, welche Erfolgsfaktoren den Erfolg und die Effizienz signifikant beeinflussen – und somit die Chance auf einen Effie-Preis erhöhen. Zudem werden konkrete Handlungsempfehlungen hinsichtlich der Gestaltung einer effizienten Werbekampagne gegeben, und anhand eines Leitfragebogens werden konkrete Möglichkeiten zur Implementierung aufgezeigt.
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-01-05
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.