Coolbrands Around The World In 80 Brands
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Coolbrands Around The World In 80 Brands
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Author : Maarten Schäfer
language : en
Publisher: Maarten Schäfer
Release Date : 2014-02-20
Coolbrands Around The World In 80 Brands written by Maarten Schäfer and has been published by Maarten Schäfer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-20 with Business & Economics categories.
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
Coolbrands
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Author : Anouk Pappers
language : en
Publisher:
Release Date : 2012
Coolbrands written by Anouk Pappers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
This book is about storytelling for brands. The authors travel around the world to meet visionary people and brands with a purpose. Their stories are easy to understand, easy to remember and easy to transmit. Ready for word-of-mouth.
Coolbrands Around The World In 80 Brands
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Author : Maarten Schäfer
language : en
Publisher: Maarten Schäfer
Release Date : 2014-10-28
Coolbrands Around The World In 80 Brands written by Maarten Schäfer and has been published by Maarten Schäfer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-28 with Business & Economics categories.
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
How Cool Brands Stay Hot
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Author : Joeri Van Den Bergh
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-03-03
How Cool Brands Stay Hot written by Joeri Van Den Bergh and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-03 with Business & Economics categories.
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Gamechangers
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Author : Peter Fisk
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-27
Gamechangers written by Peter Fisk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-27 with Business & Economics categories.
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
Around The World In 80 Brands
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Author : Francesca de Châtel
language : en
Publisher:
Release Date : 2012
Around The World In 80 Brands written by Francesca de Châtel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Around The World In 80 Brands
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Author : Francesca de Châtel
language : en
Publisher:
Release Date : 2014
Around The World In 80 Brands written by Francesca de Châtel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Marketing categories.
Coolbrands The Guru Book 2
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Author : Maarten Schäfer
language : en
Publisher: Maarten Schäfer
Release Date : 2007-05-28
Coolbrands The Guru Book 2 written by Maarten Schäfer and has been published by Maarten Schäfer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-28 with Business & Economics categories.
We travel the world meeting brands with a purpose and people with a vision. We help them to tell their story... with a wow-factor and stickiness. Here are some of the stories.
Plunkett S Food Industry Almanac 2006
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Author : Plunkett Research Ltd
language : en
Publisher: Plunkett Research, Ltd.
Release Date : 2006-02
Plunkett S Food Industry Almanac 2006 written by Plunkett Research Ltd and has been published by Plunkett Research, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02 with Business & Economics categories.
Covers the food, beverage and tobacco industry, including food producers, retailers, technologies and distributors. Provides an industry glossary, contacts, analysis of trends and markets, statistical tables and profiles of nearly 400 leading companies in food and beverage industry. CD-ROM included.
Who S Who In Canadian Business 2001
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Author : Gillian K. Holmes
language : en
Publisher: University of Toronto Press
Release Date : 2001-03-01
Who S Who In Canadian Business 2001 written by Gillian K. Holmes and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-01 with Business & Economics categories.
Who's Who in Canadian Business, now in its 21st year, is a comprehensive and independent guide to Canada's business elite. Listing over 5,000 corporate and entrepreneurial leaders, each with a detailed biography and contact information, this directory is an excellent resource for anyone needing information on Canada's business world. Biographies include such information as current employment, address, education, career history, publications, favourite charities, and honours. Those listed are included because of the positions they hold in Canadian business and industry, or because of the contributions they have made to business in Canada. The directory is updated annually; new and updated biographies are marked for easy reference. All biographies are indexed by company name. Included in this edition is the PROFIT 100 / Next 100 listing of Canada's fastest-growing companies, as well as a list of professional associations, each with full address, contact names, and a brief description.