Copywriter Destruindo Obje Es
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Copywriter Destruindo Obje Es
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Author : Jeh Produtos Digitais
language : pt-BR
Publisher: Clube de Autores
Release Date : 2022-02-01
Copywriter Destruindo Obje Es written by Jeh Produtos Digitais and has been published by Clube de Autores this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-01 with Study Aids categories.
Todo estudante de copywriting sabe que o processo de criar uma copy envolve sempre dois passos cruciais: Preparar para uma oferta e a destruição de objeções. Me permita usar o termo destruir objeções. Vou explicar mais a frente exatamente o porquê essa precisa ser a sua meta. Mas antes vamos entender um pouco mais sobre o “preparar para uma oferta”. Uma Copy não é nada mais que descrever uma situação atual desagradável e apresentar na sequência um futuro desejável... Apesar dessa descrição simplificar muito bem o propósito de uma copy, existe um elemento que acaba sendo esquecido por muitos profissionais de marketing e empresários. Infelizmente, é exatamente nesse detalhe que as coisas se perdem drasticamente. Vamos juntos aprender a destruir todas as objeções?
Think Simple
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Author : Gustavo Caetano
language : en
Publisher: Editora Gente Liv e Edit Ltd
Release Date : 2018-11-29
Think Simple written by Gustavo Caetano and has been published by Editora Gente Liv e Edit Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-29 with Business & Economics categories.
If you want something that does not exist it's probably because it has demand and a market! Today we have thousands of businessmen who dream of doing one thing: INNOVATE! Innovation is the sacred chalice of business of success. However, how can we start? Do you know what to do or which direction you have to take to do something that will touch people's lives and change your market? Gustavo Caetano learned to see small problems that needed immediate solution and how to change the course of your business to keep growing. What he wants the most is to see the reader innovate too. Whoever reads this book will find that, contrary to what one thinks and says, innovating is SIMPLE. In this book, you will learn: • How failure can shape the mentality for success? • What makes the innovative DNA? • What is the logic of simplicity to encourage innovation? • The importance of being agile and keep yourself with high innovative potential. • How not to believe the phrase "it has always been this way" Learn the simple business method with Gustavo Caetano, who started in this field with one idea when he was only 19 years old. He built one of the most innovative companies from Brazil. Gustavo Caetano is one of the brazilians most influential people on the internet, according to LinkedIn and GQ magazine. He studied innovation and creativity at MIT (Boston), Stanford (Palo Alto), university of Disney (Orlando) and Syngularity (NASA / California). His company, Samba Tech, is reference and was awarded in several countries. Caetano has already talked for companies like Algar, Oracle, IBM, Microsoft, SAP, Adobe, Bosch, Philips, TV Globo, Stafanini, Estácio, Fiat, Iveco, Visa, Shops Renner, Votorantim, Sicredi and Unimed, as well as international events on Nasdaq, MIT and SXSW in Texas.
The Writer S Journey
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Author : Christopher Vogler
language : en
Publisher:
Release Date : 1999
The Writer S Journey written by Christopher Vogler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Archetype (Psychology) in literature categories.
The Writer's Journey is an insider's guide to how master storytellers from Hitchcock to Spielberg have used mythic structure to create powerful stories. This new edition includes analyses of latest releases such as The Full Monty.
Reflective Communication Scrum
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Author : Betteke van Ruler
language : en
Publisher:
Release Date : 2014
Reflective Communication Scrum written by Betteke van Ruler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Communication categories.
This concise book on agile and Scrum offers an alternative methodology for project planning in the communication branch in which flexibility is embraced and formalized. Dynamics and change are no longer obstacles, but simply elements of the method. Scrum was invented by two organization scholars and further developed in the information technology industry. Today, it is applied in many disciplines, but scarcely at all in the field of communication. That is expected to change swiftly. Scrum is now being applied experimentally in communication and users are highly enthusiastic. [Subject: Communication Studies, Information Technology]
Dianetics
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Author : La Fayette Ron Hubbard
language : en
Publisher:
Release Date : 1997
Dianetics written by La Fayette Ron Hubbard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Dianetics categories.
All The News That S Fit To Sell
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Author : James T. Hamilton
language : en
Publisher: Princeton University Press
Release Date : 2011-10-23
All The News That S Fit To Sell written by James T. Hamilton and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-23 with Business & Economics categories.
That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments. This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers. Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.
Positioning The Battle For Your Mind
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Author : Al Ries
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-01-03
Positioning The Battle For Your Mind written by Al Ries and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-03 with Business & Economics categories.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Advances In Modern Tourism Research
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Author : Álvaro Matias
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-06-27
Advances In Modern Tourism Research written by Álvaro Matias and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-27 with Business & Economics categories.
Modern Advances in Tourism Research provides a thorough assessment of state-of-the-art academic research in this field of economic science. The authors start by scoping the scene of tourism research. They progress to a comprehensive analysis of themes of particular interest for researchers and academics interested in the workings of the tourism markets, such as new analysis frameworks in tourism economics and new operational tools in tourism research.
Fully Grown
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Author : Dietrich Vollrath
language : en
Publisher: University of Chicago Press
Release Date : 2022-06-24
Fully Grown written by Dietrich Vollrath and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
Vollrath challenges our long-held assumption that growth is the best indicator of an economy’s health. Most economists would agree that a thriving economy is synonymous with GDP growth. The more we produce and consume, the higher our living standard and the more resources available to the public. This means that our current era, in which growth has slowed substantially from its postwar highs, has raised alarm bells. But should it? Is growth actually the best way to measure economic success—and does our slowdown indicate economic problems? The counterintuitive answer Dietrich Vollrath offers is: No. Looking at the same facts as other economists, he offers a radically different interpretation. Rather than a sign of economic failure, he argues, our current slowdown is, in fact, a sign of our widespread economic success. Our powerful economy has already supplied so much of the necessary stuff of modern life, brought us so much comfort, security, and luxury, that we have turned to new forms of production and consumption that increase our well-being but do not contribute to growth in GDP. In Fully Grown, Vollrath offers a powerful case to support that argument. He explores a number of important trends in the US economy: including a decrease in the number of workers relative to the population, a shift from a goods-driven economy to a services-driven one, and a decline in geographic mobility. In each case, he shows how their economic effects could be read as a sign of success, even though they each act as a brake of GDP growth. He also reveals what growth measurement can and cannot tell us—which factors are rightly correlated with economic success, which tell us nothing about significant changes in the economy, and which fall into a conspicuously gray area. Sure to be controversial, Fully Grown will reset the terms of economic debate and help us think anew about what a successful economy looks like.
The Woman From Hamburg
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Author : Hanna Krall
language : en
Publisher: Other Press, LLC
Release Date : 2012-12-04
The Woman From Hamburg written by Hanna Krall and has been published by Other Press, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-04 with History categories.
In twelve nonfiction tales, Hanna Krall reveals how the lives of World War II survivors are shaped in surprising ways by the twists and turns of historical events. A paralytic Jewish woman starts walking after her husband is suffocated by fellow Jews afraid that his coughing would reveal their hiding place to the Germans. A young American man refuses to let go of the ghost of his half brother who died in the Warsaw ghetto. He never knew the boy, yet he learns Polish to communicate with his dybbuk. A high ranking German officer conceives of a plan to kill Hitler after witnessing a mass execution of Jews in Eastern Poland. Through Krall's adroit and journalistic style, her reader is thrown into a world where love, hatred, compassion, and indifference appear in places where we least expect them, illuminating the implacable logic of the surreal. "It is precisely the difficult path [Krall] takes toward her topic that has made some of these texts masterpieces." -- Frankfurter Allgemeine Zeitung (on Dancing at Other People's Weddings) "Heartbreaking, strange . . . and marvelously told." -- Die Zeit (on Proofs of Existence)