Corporate Branding In Facebook Fan Pages
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Corporate Branding In Facebook Fan Pages
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Author : Eliane Pereira Zamith Brito
language : en
Publisher:
Release Date : 2015
Corporate Branding In Facebook Fan Pages written by Eliane Pereira Zamith Brito and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Branding (Marketing) categories.
Shows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Engaged consumers who participate in a communal environment are coproducers of a brand, who build meanings and endorse a brand they trust. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company's strategies influence this process, and how online communication benefits from the integration of the manager's vision with communication policies. This book is a result of four years of research, in which the authors analyzed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks.
Facebook Marketing
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Author : Chris Treadaway
language : en
Publisher: John Wiley and Sons
Release Date : 2010-04-06
Facebook Marketing written by Chris Treadaway and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-06 with Business & Economics categories.
Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Facebook Marketing All In One For Dummies
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Author : Amy Porterfield
language : en
Publisher: John Wiley & Sons
Release Date : 2011-07-07
Facebook Marketing All In One For Dummies written by Amy Porterfield and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-07 with Business & Economics categories.
A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.
Facebook Marketing All In One For Dummies
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Author : Andrea Vahl
language : en
Publisher: John Wiley & Sons
Release Date : 2014-08-05
Facebook Marketing All In One For Dummies written by Andrea Vahl and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-05 with Business & Economics categories.
Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.
Facebook Marketing For Dummies
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Author : John Haydon
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-19
Facebook Marketing For Dummies written by John Haydon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-19 with Business & Economics categories.
Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing campaign Addresses ways to use tools such as events, contests, and polls to promote your page Helps you understand the psychology of the Facebook user Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets Details ways to monitor, measure, and adjust your Facebook marketing campaigns Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!
Facebook Marketing For Dummies
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Author : Paul Dunay
language : en
Publisher: John Wiley & Sons
Release Date : 2009-10-29
Facebook Marketing For Dummies written by Paul Dunay and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-29 with Business & Economics categories.
Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Facebook For Business Owners
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Author : Tom Corson-Knowles
language : en
Publisher: TCKPublishing.com
Release Date : 2013-05-09
Facebook For Business Owners written by Tom Corson-Knowles and has been published by TCKPublishing.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-09 with Business & Economics categories.
Learn how to market your business on Facebook.
Facebook Marketing For Small Business
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Author : Arnel Leyva
language : en
Publisher: Sourcebooks, Inc.
Release Date : 2015-07-24
Facebook Marketing For Small Business written by Arnel Leyva and has been published by Sourcebooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-24 with Business & Economics categories.
Advertise Your Business Today with Tomorrow's Strategies If you run a small business, then Facebook is your new best friend. Facebook can help you find new customers, promote brand loyalty, and turn awareness into sales. But the internet changes quickly. To take advantage of everything Facebook has to offer, you'll need the newest tools and the most reliable techniques. That's why Arnel Leyva and Natalie Law created Facebook Marketing for Small Business. Facebook Marketing for Small Business is your concise guide to the Facebook marketing strategies that are working for today's biggest and most successful companies. Leyva and Law will show you how to apply sophisticated marketing techniques to your own small business—and how to profit from them. With: Step-by-step instructions and full-color screenshots Handy guide to optimize your Facebook business page Tools for creating Facebook ads and tracking your results Real-life examples of Facebook marketing success stories Pro tips for using Instagram, Twitter, promotions, sweepstakes, and e-commerce Facebook Marketing for Small Business gives you everything you need to improve your online marketing today.
Online Brand Communities Value Creating Capabilities Of Brand Communities On Facebook
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Author : Bastian Bakeberg
language : en
Publisher: Anchor Academic Publishing
Release Date : 2016-05
Online Brand Communities Value Creating Capabilities Of Brand Communities On Facebook written by Bastian Bakeberg and has been published by Anchor Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05 with Business & Economics categories.
This study examines how online brand communities create value through social practices. Building on the work of Schau et al. (2009) this study utilizes a netnographic approach and qualitatively investigates how Facebook brand Fan Pages are employed as brand community resources, to alleviate ties between members in the community and to establish consumer-brand-relationships. Following four value creating practices are discovered: ‘exchanging brand narratives’, ‘celebrating brand love’, ‘support and information resource’, and ‘pressure valve for discontent’. It is found that interaction among community members and engagement with the brand itself develop practices creating value on Fan Pages. Postmodern consumers want to be able to influence brands and also long for connections with other consumers; besides relationships are shaped by dialogue and interaction. Facebook Fan Pages offer means to achieve this and allow brands to become part of consumers ́ lives. This study extends research on brand communities and the findings enhance understanding why/how consumers engage online with brands and other members.
Advertising On Facebook Fan Pages
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Author : Fei Qiao
language : en
Publisher:
Release Date : 2012
Advertising On Facebook Fan Pages written by Fei Qiao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Electronic Dissertations categories.
As a vehicle for promotional messages, Facebook fan pages have become widely used by an increasing number of companies and organizations. It is necessary to study how advertisers can use this platform effectively. The purpose of this research is to examine the influence of two common message features used by commercial brands in Facebook fan pages - ad type (corporate vs. product ad) and self-referencing text (second person wording vs. third person wording) - on consumers' attitudes toward the ad, the brand and the product, as well as purchase intentions. A 2 x 2 x 2 x 3 between-subjects factorial experiment was conducted. There were two replication variables to enhance the study's ability to draw conclusions from multiple stimuli. The results indicated that neither self-referencing text nor ad type generated predicted effects on consumers' attitudes and purchase intentions. The findings mainly suggested two theoretical implications. First, traditional advertising features might not be applicable to Facebook fan pages or similar social media networks. Second, on Facebook fan pages, the effectiveness of using common message features to achieve the goals like building brand awareness and promoting positive attitudes towards the products is lower than expected. Practical implications and limitations were discussed in the research.